The Wild Caltequitl Ixiptlayotl ītēchcopa Chao Xu

Tlanāhuatīlli The Wild Caltequitl Ixiptlayotl ītēchcopa Chao Xu cē cencā mahuizzō tēmacēhualōni īpan huēyi 2020 Mahuizolli A' Design Award Tepoztli īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

TepoztliTlacuilolli· 2020

The Wild Caltequitl Ixiptlayotl

īpal Chao Xu

Tlanāhuatīlli: AhnLuh Luxury Resorts and Residences

Mahuizolli A' Design Award Tepoztli Tēmacēhualōni īpan Tlacuilolli Tlamantli

9,441

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #100724

Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa The Wild Caltequitl Ixiptlayotl

Inin machiyotl tlachihchihualiztli pampa ce yancuic mahuiztic necehuiyancalli, tlaliloc icpac Huangbai tepetl ipan Hunan hueyaltepemaitl. In tequitl quipiya inic monamictiz China huehuetlatlamatiliztli ica Cihuatlampah tozahualiztli ipan machiyotl tlachihchihualiztli. Tlacuiloanimeh oquicuihqueh miectin itlanexticauh yolcameh uan xiuhmeh Huangbai tepetl ihuan oquichihqueh ce aztatl machiyotl ic China huehuetlacuiloliztli, in aztatl iihhuiyo omozcalihqueh ipan tlacuilolnechicolli. Inin tlapehpechhualiztli hueliti quichichihua nochi nepapan yolcameh uan xiuhmeh ca onoqueh tepetl ipan, ihuan mochihqueh nochi tlachihchihualiztlamantli nenepanoloca.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Tepoztli

The Wild Caltequitl Ixiptlayotl ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in The Wild Caltequitl Ixiptlayotl ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. The Wild Caltequitl Ixiptlayotl quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: This is a brand design for a new luxury resort, which is built on top of Huangbai mountain. We extracted the rich characteristics of animals and plants in that forest and used the feathers of cranes as a pattern. This basic pattern can form all kinds of animals and plants（which exist in the mountain), by applying same pattern through the entire design making this visual identity unified and harmonious.
Huēyiliztli īhuān Tlacualtepēhualli: Business card: 90mm x 50mm
Letterhead: 297mm x 210mm
Greeting card: 148mm x 100mm
Tōcāitl: branding design, logo, Chinese style, hotel branding, simple
Tlachīhualiztli Māchiyōtl: Using traditional Chinese painting:ink painting to create logo, which is a simple but artistic crane. the final products, e.g. business card, greeting card applied gold stamping on special paper, showing a tastefully low key luxury design.
Tlanāhuatīlli Nētēcahuilīztli: As the resort building was designed by architects from western country, whereas the site is in china, we need to combine traditional Chinese aesthetic with Western simplicity into branding design.
Tlatēmōliztli: Team members visited the site Huangbai mountain for three times, during the site visit, took large amount of site photos including unique plants and animals there. those elements finally be used in later stage design. Meanwhile, we did lots of background research on it culture and history aspects, in order to make the design more meaningful and powerful.
Tēyōllālīliztli: Design team applied traditional Chinese aesthetic feeling meanwhile kept its simplicity to the design. The reason to use the crane as a logo, is associated with the dream life that lots of people who choose to live in mountains desired: living idle lives like the cloud and wild crane, there is also a meaning of artistic conception. Designers got inspired by the rich characteristics of wild animals and plants in Huangbai mountain, therefore came up with different icons to represent wild animal and plants by using the same pattern element.
Tēquitl Cāhuitl: The project started in Jan 2019 in Hangzhou and finished in April 2019 in Hangzhou.
Calpolli Tlācah: Creative director:Chao Xu
Graphic design:Chao Xu