Lord Qu Ixnezca Neyolmelahualiztli ītēchcopa Siyu Xu

Tlanāhuatīlli Lord Qu Ixnezca Neyolmelahualiztli ītēchcopa Siyu Xu cē cencā mahuizzō tēmacēhualōni īpan huēyi 2020 Mahuizolli A' Design Award Bronse īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseTlacuilolli· 2020

Lord Qu Ixnezca Neyolmelahualiztli

īpal Siyu Xu

Tlanāhuatīlli: MET Creative Brand

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlacuilolli Tlamantli

9,501

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #100477

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Lord Qu Ixnezca Neyolmelahualiztli

Lord Qu ce ixnezca neyolmelahualiztli tlachihchiuhtli ipampa se tlahtoquiztli tlacualiztli itech Quzhou, China. In neyolmelahualiztli quiteititia in huehuetlahtolli tlachihualiztli Chino tlacualiztli ica yancuic ohtli inic telpochtin tlacualcohuanime. Ce tlacatl ipan Confucius motzintia motlalia in tlanepantla machiotl, ihuan itzon quechtlantli in tlacatl mochichihua iuhqui ce tamalli poctitlan. Melahuac tlacuiloliztli tlahuiznenechicoliztli quimonepanoa in tlacatl ihuan huehcauh machiotl quen in patlani cohuatl, in Confucius Teopan ihuan cualli mixtli. Ce pitzotl yacatl machiotl motlalilia ipan tlaposoniloni, tlacualtequitl tlamamalli, tlahuilli ihuan icpalli icuitlapan ipan calaquitl tlacualcalli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Lord Qu Ixnezca Neyolmelahualiztli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Lord Qu Ixnezca Neyolmelahualiztli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Lord Qu Ixnezca Neyolmelahualiztli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Lord Qu is a special snack brand in Quzhou. The original intention of this brand design is to inherit the traditional Chinese food culture. According to the trend of younger mainstream consumers, the designers redefine the traditional snack bar with modern design language, so that more young people understand and fall in love with Quzhou snacks in. Through the comprehensive application of vision and space system, this restaurant is endowed with a new and modern feeling.
Huēyiliztli īhuān Tlacualtepēhualli: In the application of props, the designers make full use of the pig nose visual hammer, develop the steamer of Lord Qu exclusive pig nose on the tableware, the pig nose lamp and backrest seat in the space, make a deep strong link between the product and the brand, and carry out the exclusive brand design.
Tōcāitl: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Quzhou, Bun, Confucius Temple
Tlachīhualiztli Māchiyōtl: The designers combine the IP image of Lord Qu with the classic historical symbols such as flying dragon, Confucius Temple, Xiangyun and allusions with the linear cartoon as the carrier to build the dialogue scene of Lord Qu and the food IP, which not only convey the product and brand value, but also carry the profound connotation of Chinese food culture.
Tlanāhuatīlli Nētēcahuilīztli: How to quickly occupy the consumers' cognition for a new brand is also a problem that needs to consider carefully in this case. Therefore, in the development of symbols and props, the designers use the pig nose extracted from two black pigs as brand visual hammer symbols.
Tlatēmōliztli: As the representative of breakfast category, the steamed stuffed bun is faced with the awkward situation of having category and no brand. In the market, there are more cheap and no quality products. However, the emergence of Lord Qu has filled in such a masrket gap.
Tēyōllālīliztli: Based on the original intention of the design, the designers decide to build Lord Qu into a snack expert image with personality and story, and establish the exclusive IP of the brand. The whole case takes Confucius as the cultural prototype. The chignon is designed into the shape of a bun. At the same time, the designers borrow the cognition of Kame Sennin in the hearts of young consumers to create the IP image.
Tēquitl Cāhuitl: The project started in January 2018 in Hangzhou and finished in September 2018 in Hangzhou.
Tēquitl Ōhuitl: The designers create a story for IP, personify the ingredients in the main products.
Patentēmeh: Copyrights belong to Siyu Xu, 2018.
Calpolli Tlācah: Siyu Xu
Youjia Gu
Gaoyang Duan
Miao Pan
Yuting Wang
Xin Wang
Īxiptla Tlanēxtīlli: Image #1: Photographer MET Creative Brand, Lord Qu, 2018.
Image #2: Photographer MET Creative Brand, Lord Qu, 2018.
Image #3: Photographer MET Creative Brand, Lord Qu, 2018.
Image #4: Photographer MET Creative Brand, Lord Qu, 2018.
Image #5: Photographer MET Creative Brand, Lord Qu, 2018.