Feira do Alvarinho Kampanja Ta ’Reklamar minn Fabio Alves

Id-disinn Feira do Alvarinho Kampanja Ta ’Reklamar minn Fabio Alves huwa rebbieħ stmat ħafna tal-prestiġjuż 2020 Premju A' Design Award tal-Fidda fil-Kategorija tal-Kompetizzjoni ta' Disinn tar-Reklamar, Kummerċjalizzazzjoni u Komunikazzjoni.

FiddaReklamar· 2020

Feira do Alvarinho Kampanja Ta ’Reklamar

minn Fabio Alves

Klijent: MarkaBranka

Rebbieħ tal-Premju A' Design Award tal-Fidda fil-Kategorija ta' Reklamar

46,597

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #91133

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Feira do Alvarinho Kampanja Ta ’Reklamar

Feira do Alvarinho hija festa tal-inbid annwali li sseħħ f'Moncao, fil-Portugall. Biex tikkomunika l-avveniment, inħoloq renju antik u fittizju. Bl-isem u ċ-ċiviltà proprji, Ir-Renju ta 'Alvarinho, innominat hekk minħabba li Moncao huwa magħruf bħala l-benniena tal-inbid Alvarinho, kien ispirat fl-istorja reali, postijiet, nies ikoniċi u leġġendi ta' Moncao. L-ikbar sfida ta ’dan il-proġett kienet li l-istorja vera tat-territorju tidħol fid-disinn tal-karattru.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Fidda

Feira do Alvarinho Kampanja Ta ’Reklamar huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Feira do Alvarinho Kampanja Ta ’Reklamar ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Feira do Alvarinho Kampanja Ta ’Reklamar huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: With the slogan The Biggest Wine Party in Portugal, the multimedia advertising campaign shows that Feira do Alvarinho is more than just an annual entertainment event with food, wine and music. It is an affirmation of the identity of a territory, rich in resources and with a unique geographical location, that makes itself known by its traditions, customs and places. Here, the production of Alvarinho wine plays an important economic and social role.
Dimensjonijiet u Ippakkjar: Poster 42x60 cm. Brochure 35x25 cm, 8 pages. Outdoor advertising with specific dimensions. Full 3D modelled and animated video adapted to the different social standard sizes.
Tikketti: Feira do Alvarinho, Moncao, Wine Party, Portugal, Multimedia, Advertising, Campaign, Illustration, Design, Character Design, Event, Promotional video, Animation 3D
Teknoloġija tal-Produzzjoni: Offset and digital printing. Full 3D modelled and animated video. Merchandising and Mascot with specific production.
Sfida tad-Disinn: The biggest challenge of this project was the handmade illustration, the character design process of creating The Kingdom of Alvarinho without neglecting or twisting the elements and details of the history, iconic and legendary people, mythological figures, places and rest of civilization. We carried the real story of the territory into character design.
Riċerka: Without ever losing the focus on promotion and commercialization of Alvarinho wine, we created a new kingdom, The Kingdom of Alvarinho, and told its story in a storytelling way. We used different advertising tools on the multimedia campaign, such as illustrations for the main poster, brochure, magazine/journal ads and outdoor advertising, 3D animated promotional video, merchandising, new website, radio jingle and even the official mascot. All of them developed to reinforce the Alvarinho condition as a strategic instrument in the economic competitiveness of the region.
Ispirazzjoni: Feira do Alvarinho is an annual wine party that takes place in Moncao, in Portugal, more precisely in the middle of a leafy park nearby river Minho, close to the Galician border. To communicate the event, we created an ancient and fictional kingdom, unmentioned in the history books. We named it The Kingdom of Alvarinho because Moncao is known as the cradle of Alvarinho wine. With own name and civilization, it was inspired in the real history, places, iconic people and legends of Moncao.
Tul tal-Proġett: From February to July 2019, in Moncao, Portugal.
Fluss tal-Operazzjoni: Poster, Brochure, Magazine and Journal ads, Outdoor Advertising, 3D animated promotional video, Website, Mascot, Radio jingle and Merchandising.
Membri tat-Tim: Fabio Alves
Marcio da Rocha
Rafael Pereira
Krediti tal-Immaġni: MarkaBranka, 2019