Seaside Home For Music Fans Kampanja ta' Marketing Esperjenzjali minn Taobao Design

Id-disinn Seaside Home For Music Fans Kampanja ta' Marketing Esperjenzjali minn Taobao Design huwa rebbieħ stmat ħafna tal-prestiġjuż 2025 Premju A' Design Award tad-Deheb fil-Kategorija tal-Kompetizzjoni ta' Disinn tar-Reklamar, Kummerċjalizzazzjoni u Komunikazzjoni.

DehebReklamar· 2025

Seaside Home For Music Fans Kampanja ta' Marketing Esperjenzjali

minn Taobao Design

Klijent: Taobao Design

Rebbieħ tal-Premju A' Design Award tad-Deheb fil-Kategorija ta' Reklamar

159,291

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #171886

Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Seaside Home For Music Fans Kampanja ta' Marketing Esperjenzjali

Seaside Home For Music Fans huwa proġett ta' marketing ibbażat fuq xenarju maħluq għal festival tal-mużika u l-arti li sar f'Aranya. Il-kubu ikoniku tal-marka ġie ttrasformat f'dawl tat-tfittxija, akkumpanjat minn kuluri ta' gradjent tal-kosta u forom ta' mewġ awdjo. Iż-żoni tal-wirja offline offrew displays multisensorjali u logħob relatat mal-mużika permezz ta' installazzjonijiet interattivi. Xandira diretta interattiva ppermettiet lill-udjenzi remoti jduru ż-żoni u jaraw il-wirjiet. Il-post inbena bi qafas tal-azzar ħafif, materjali rinnovabbli u żebgħa u drappijiet b'emissjonijiet baxxi. Aktar minn 70,000 fan attendew.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tad-Deheb

Seaside Home For Music Fans Kampanja ta' Marketing Esperjenzjali huwa rebbieħ tal-Premju A' Design Award tad-Deheb, rikonoxximent prestiġjuż ħafna mogħti lil disinji tal-ewwel klassi, mill-isbaħ u eċċellenti. Ir-rebbieħa tad-Deheb huma ħolqien innovattiv ħafna, b'viżjoni u li jleqqu b'mod li jgħammex, li jirriflettu t-talent, l-għerf u l-ħila tad-disinjaturi tagħhom. Huwa mistenni li Seaside Home For Music Fans Kampanja ta' Marketing Esperjenzjali ikun invenzjoni mfaħħra ħafna, li tistabbilixxi x-xejriet u monumentali li tagħti valur bla preċedent. Dan id-disinn rebbieħ tad-Deheb huwa proġett spettakolari u rispettat li jwessa' l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Seaside Home For Music Fans Kampanja ta' Marketing Esperjenzjali joħloq xewqa qawwija, iqajjem il-passjoni, iħeġġeġ il-kreattività u jisħer lilna.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: This project,a collaboration between Tmall Heybox and 2024 Aranya Xiami Music and Arts Festival, employed a scenario based marketing plan to marry the brand with the festival culture. Tmall Heybox transformed its iconic cube into a searchlight to resemble a dazzling stage and a gradient coastline, building an emotional bond between the brand and young audiences. The project created an online and offline marketing matrix, improving brand exposure, audience engagement, and cultural resonance.
Dimensjonijiet u Ippakkjar: This project attracted more than 70,000 fans.
Tikketti: Aranya Xiami Music and Arts Festival, key visual design for Tmall Heybox, visual expression of Home for Music Fans, theme exhibition areas with multisensory immersive experience, interactive live stream
Teknoloġija tal-Produzzjoni: The Home for Music Fans employed sustainable, renewable materials with low environmental impact, aiming to create a comfortable venue full of seaside charm for fans to enjoy music. The lightweight steel frame, combined with premium materials and exquisite craftsmanship, ensured safety and durability. Additionally, nontoxic wall paints and curtain fabrics that contain low volatile organic compounds were utilized, contributing to a fresh and safe environment.
Sfida tad-Disinn: The challenge was achieving a unity of the brand and the festival. This project subtly married the brand characteristics with the festival culture. The posters echoed the key visual of the festival through visual elements like colors and shapes. The offline stage and the Home for Music Fans were differentiated, with the former for quick experience while the latter for slow consumption. Its combination with the live stream studio provided a seamless experience across online and offline settings.
Riċerka: 2024 Aranya Xiami Music and Arts Festival attracted numerous young audiences valuing fashion and quality, aligning closely with the target consumer of Tmall Heybox. The project, taking the festival as the medium, integrated the brand into a cultural landmark, with the Home for Music Fans introducing five major brands for traffic sharing, resulting in great promotional effects both online and offline. It built a marketing loop of product experience, emotional resonance and social sharing.
Ispirazzjoni: The iconic cube of Tmall Heybox was transformed into a searchlight. Vivid colors against a black background mimicked a seaside sunset. Geometric blocks and audio waveform brought to mind rhythmic music, and reflections helped create a seaside scenario. The Home for Music Fans, inspired by the Aranya Church, featured a top angle symbolizing upward growth. It extended along the coastline, with exhibition areas corresponding to life moments, echoing the slogan of life is about living a few moments.
Tul tal-Proġett: The project was implemented in Aranya from August 30, 2024, to September 1, 2024.
Fluss tal-Operazzjoni: Offline theme exhibition areas with multisensory immersive experience enabled audiences to experience the products of certain brands and participate in music related games through interactive installations.
Thanks to full process interactive live stream, audiences could virtually tour exhibition areas, watch new product launches, and appreciate performances. This broke the physical limitations of traditional offline activities, ensuring real time online interaction between brands and audiences.
Membri tat-Tim: Gu Xiaoyuan
Yu Han
Sun Qi
Zhu bin