Close Flow Primary Function: Wirja tal-Arti Immersiva minn Xiaoran Zhu - C.L.A.P. US

Id-disinn Close Flow Primary Function: Wirja tal-Arti Immersiva minn Xiaoran Zhu - C.L.A.P. US huwa rebbieħ stmat ħafna tal-prestiġjuż 2026 Premju A' Design Award tal-Bronż fil-Kategorija tal-Kompetizzjoni ta' Disinn tar-Reklamar, Kummerċjalizzazzjoni u Komunikazzjoni.

BronżReklamar· 2026

Close Flow Primary Function: Wirja tal-Arti Immersiva

minn Xiaoran Zhu - C.L.A.P. US

Klijent: ROCA Beijing Gallery

Rebbieħ tal-Premju A' Design Award tal-Bronż fil-Kategorija ta' Reklamar

6,871

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #183057

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Close Flow Primary Function: Wirja tal-Arti Immersiva

Book Text: L-artist għandu l-għan li jesplora l-aljenazzjoni tan-nies taħt il-konsumiżmu, billi jirrifletti fuq it-tfittxija eċċessiva tal-lussu, l-estetika medika u l-moda mgħaġġla fis-soċjetà kontemporanja. Il-borża tal-arja vakwu tintgħażel bħala l-mezz minħabba l-attributi doppji tagħha ta' ermetiċità u mobbiltà, li jaqblu perfettament mar-riflessjoni dwar il-karatteristiċi magħluqa u li jiċċaqilqu tax-xewqa tal-konsumatur, bit-tama li tqajjem ħsieb universali dwar it-tifsira vera tal-konsum u t-tfittxija tas-self awtentiku.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Bronż

Close Flow Primary Function: Wirja tal-Arti Immersiva huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Close Flow Primary Function: Wirja tal-Arti Immersiva ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Close Flow Primary Function: Wirja tal-Arti Immersiva jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: The artist aims to explore the alienation of people under consumerism, reflecting on the excessive pursuit of luxury, medical aesthetics and fast fashion in contemporary society. The vacuum air bag is chosen as the medium for its dual attributes of airtightness and mobility, which perfectly fit the reflection on the closed and flowing characteristics of consumer desire, expecting to arouse universal thinking on the true meaning of consumption and the pursuit of the authentic self.
Dimensjonijiet u Ippakkjar: Space Scale：800 ㎡ two-floor indoor space
The exhibition is a site-specific immersive installation art project, and the air bag installation can be flexibly adjusted according to the venue space, and the on-site inflation and pressure maintenance technology is used to ensure the stable shape of the air bags during the exhibition period, with the whole installation system maintaining good airtightness for the exhibition cycle.
Tikketti: Consumerism, Immersive Art, Installation Art, Site Specific, Cross Regional, Interactive Exhibition, Visual Art, Art Reflection
Teknoloġija tal-Produzzjoni: The core installation adopts industrial vacuum air bags as the main material, matched with commercial price tags of various specifications for artistic transformation. The creation technology includes on-site inflation construction in multiple U.S. and China cities to endow the works with regional spatial attributes, The exhibition adopts immersive pop-up and building an interactive space through the dense arrangement of thousands of air bag installations. The visual expression technology relies on the contrast between the inflated volume of the air bags and the tiny price tags, and the spatial layering of the installation to form a strong visual impact, combined with on-site audience interaction guidance to realize the transformation from visual appreciation to thinking resonance.
Sfida tad-Disinn: At the end of 2024, a new sanitary ware product from Roca Beijing Gallery is set to be launched. Entrusted by the client, we (C.L.A.P. US) intended to co-host an interactive art exhibition with artists to promote the new product through this event. Yet the client was keen to avoid the event devolving into a mere product launch due to over-commercialization, instead hoping to achieve organic brand communication in a subtle, unobtrusive manner within this immersive interactive art experience. We submitted multiple versions of the proposal, all of which the client considered to carry overly prominent commercial undertones. In light of this, we conducted an extensive array of research and field visits; ultimately, Audrey (Xiaoran Zhu) crafted a strategic artistic curation, forging a remarkable site-specific synergy between the air bag installation series by conceptual artist Julie Hu and the new product.
Riċerka: In the wave of modern consumer society, the logic of commodification and marketization has deeply permeated the fabric of life, reshaping people's lifestyles, value perceptions, and social connections. Consumers' identities are defined by the labels of the goods they possess, while their inner desires continue to expand amidst the endless allure of commodity symbols. The true self is gradually obscured by a fog, becoming a pressing question to explore.

As Jean Baudrillard profoundly analyzed in his classic work *The Consumer Society*, contemporary consumption has long transcended the functional satisfaction of material needs, evolving into an act of constructing social relationships and imbuing personal meaning through commodity symbols. Consumption itself has become a meticulously choreographed "symbolic performance," rather than a simple process of acquiring material goods.
Ispirazzjoni: Inspired by the profound changes of modern consumer society where commercialization and marketization reshape lifestyles, values and social connections, with individuals’ identities defined by commodity labels and desires endlessly inflated by symbolic goods.
Tul tal-Proġett: The project started in 2024 in New York, Boston and Chicago of the United States for the creation of the core installation, and the on-site exhibition was held in Beijing and Shanghai of China in the same year. The pop-up exhibition in each city lasted for 7 days, with the whole project from creation to the end of all exhibitions completed in 6 months in 2025.
Fluss tal-Operazzjoni: In modern consumer society, commercialization and marketization reshape people’s lives, identities defined by commodity labels and desires inflated by symbols, as Jean Baudrillard noted that consumption has become a symbolic performance beyond material needs. Visual artist Julie (Xiwen Hu) created her core installation Vacuum Air Bags in U.S. cities, transported them to China, and held a SOLO Exhibition themed CLOSE FLOW.

The work, thousands of inflated air bags with price tags, deconstructs consumerism, price tags symbolize commodity value. The pop-up immersive exhibition became interactive, attracting many check-ins. The uncertainty of whether the air is from the U.S. echoes commodity value’s ambiguity, guiding audiences to reflect on consumption, desires and the true self, embodying contemporary art’s value in responding to social issues.
Membri tat-Tim: Artist: Julie Hu(Xiwen Hu)
ROCA Beijing Gallery Director:Jasmine Zhou
Chief Curator:Audrey (Xiaoran Zhu)
Curator:Nicky Meng
Art Director of C.L.A.P. US:Arlene Sun
Video:GQ Chen
Photography:Ning Sun
Visual Design:Unakoko (Jingting Wang)
Digital Visual Design:SLO.syx
Executive Producer:Dylan Deng
Music:Norton Chamberlain
Krediti tal-Immaġni: Artist: Julie Hu(Xiwen Hu)
ROCA Beijing Gallery Director: Jasmine Zhou
Chief Curator: Audrey (Xiaoran Zhu)
Curator: Nicky Meng
Art Director: Arlene Sun
Video: GQ Chen
Photography: Ning Sun
Visual Design: Unakoko (Jingting Wang)
Digital Visual Design: SLO.syx
Executive Producer: Dylan Deng
Music: Norton Chamberlain