Huong Incense Identità tad-Ditta, Disinn tal-Ippakkjar minn Huy Nguyen Tran

Id-disinn Huong Incense Identità tad-Ditta, Disinn tal-Ippakkjar minn Huy Nguyen Tran huwa rebbieħ stmat ħafna tal-prestiġjuż 2026 Premju A' Design Award tal-Bronż fil-Kategorija tal-Kompetizzjoni ta' Disinn tar-Reklamar, Kummerċjalizzazzjoni u Komunikazzjoni.

BronżReklamar· 2026

Huong Incense Identità tad-Ditta, Disinn tal-Ippakkjar

minn Huy Nguyen Tran

Klijent: Huong

Rebbieħ tal-Premju A' Design Award tal-Bronż fil-Kategorija ta' Reklamar

8,326

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #178292

Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Huong Incense Identità tad-Ditta, Disinn tal-Ippakkjar

Huong huwa proġett ta' branding u ppakkjar għal ditta Vjetnamiża kontemporanja tal-inċens. Id-disinn jinterpreta mill-ġdid il-qima tal-antenati bħala ritwal sensorjali kalm għall-ġenerazzjonijiet żgħażagħ. Il-kuluri jsegwu l-Ħames Elementi, u l-istruttura tal-ippakkjar hija derivata mis-Sitt Armoniji u mid-dar tradizzjonali bi tliet kompartimenti. Is-sett jinkludi kaxxa prinċipali eżagonali, sitt kaxex interni tal-inċens, żewġ portainċens u materjali stampati. Websajt li takkumpanja l-proġett bl-isem Gap testendi l-istess sistema viżiva, u tippermetti lill-viżitaturi jinteraġixxu ma' siluetti tal-antenati ffurmati mid-dell tagħhom stess.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Bronż

Huong Incense Identità tad-Ditta, Disinn tal-Ippakkjar huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Huong Incense Identità tad-Ditta, Disinn tal-Ippakkjar ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Huong Incense Identità tad-Ditta, Disinn tal-Ippakkjar jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: Huong (Scent) is a contemporary incense brand that reinterprets Vietnamese ancestor worship for younger generations through a refined sensory-wellness ritual. Distinctive strengths include a heritage-led identity system, Five Elements color logic, and packaging architecture derived from Six Harmonies and traditional three-compartment house typology. The project is extended by Gap (Meet), an interactive platform where users’ shadow-based ancestral silhouettes connect personal memory with collective lineage.
Dimensjonijiet u Ippakkjar: The set includes 1 hexagonal master box, 6 inner incense boxes, 2 incense holders, and supporting printed materials (brochure, leaflet, instruction card). The structure is based on Six Harmonies and a three-panel opening inspired by traditional Vietnamese altar-house layouts. The package combines symbolic storytelling and practical usability, while the Gap (Meet) website extends the same visual system into an interactive digital ritual journey.
Tikketti: Renovative, Original, Respect, Nostalgic, Mythical
Teknoloġija tal-Produzzjoni: We developed Huong through a research-led creative process that blends cultural storytelling with contemporary brand execution. The system includes identity design, pattern development, structural packaging prototyping, 3D visualization, and interactive web design. From logo to layout, each element was refined through iterative testing to keep the experience meaningful, clear, and emotionally engaging across print, object, and digital touchpoints.
Sfida tad-Disinn: The hardest part was modernizing a sacred tradition without reducing it to decoration. We needed to balance spiritual authenticity with contemporary aesthetics across language, form, and interaction. Another challenge was building one coherent narrative across packaging and digital media. Through repeated cultural review and design iteration, we achieved a system that feels both respectful and relevant to younger audiences.
Riċerka: This project uses qualitative cultural and design research. Our objective was to renew Vietnamese ancestor worship for younger generations. We combined desk research, visual analysis, and iterative prototyping, using historical references, folklore symbols, packaging mockups, and interaction wireframes. Team critiques and user readability checks guided refinement. The result is a clear, heritage-led brand experience that strengthens cultural continuity and makes ritual practice more approachable in modern life.
Ispirazzjoni: Huong was inspired by Vietnam’s fading tradition of ancestor worship and the profound symbolism of incense as a bridge between worlds. Through cultural research on Vietnamese rituals, Vietnamese Gods, Spiritual Deities, Five Elements Theory, and the Yin–Yang philosophy, the project reinterprets these heritage elements into modern packaging and digital experiences—reviving spiritual values and reconnecting younger generations with their ancestral roots.
Tul tal-Proġett: The project started in April 2025 and finished in November 2025 in Ho Chi Minh City, Vietnam
Fluss tal-Operazzjoni: The experience begins as users open the hexagonal master box, revealing six incense sets arranged like chapters of a story. Each box unfolds smoothly, guiding the user through layers of discovery—from lighting incense, uncovering its meaning, knowing more about Ancestral Worshipping and Vietnamese Incense Village.

The Gap (Meet) website extends this ritual digitally, letting users interact with ancestral silhouettes inspired by their own shadow—turning a simple act into a personal, spiritual reunion.
Membri tat-Tim: Director: Huy Nguyen
Designer: Linh Bui
Designer: Thanh Nguyen
Motion Designer: An Do
Copywriter: Mai Phuong Le
Copywriter: Thien My Bui
Motion Designer: Thanh Dang
3D Supervisor: Thu Pham
3D Designer: Khanh Nguyen
Instructor: Ha Van Minh