Sogno Jewelry Design Sistema ta' Identità tal-Marka minn Named Co. Creative Agency

Id-disinn Sogno Jewelry Design Sistema ta' Identità tal-Marka minn Named Co. Creative Agency huwa rebbieħ stmat ħafna tal-prestiġjuż 2023 Premju A' Design Award tal-Bronż fil-Kategorija tal-Kompetizzjoni ta' Disinn tar-Reklamar, Kummerċjalizzazzjoni u Komunikazzjoni.

BronżReklamar· 2023

Sogno Jewelry Design Sistema ta' Identità tal-Marka

minn Named Co. Creative Agency

Klijent: Sogno

Rebbieħ tal-Premju A' Design Award tal-Bronż fil-Kategorija ta' Reklamar

31,616

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #151075

Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Sogno Jewelry Design Sistema ta' Identità tal-Marka

Sogno Jewelry Design hija sistema ta' identità tal-marka maħluqa għal marka tal-ġojjelli. Il-logo huwa derivat minn forom tal-pjanti, b'kurva li tfakkar fi zокка u dettalji meħudin mill-weraq miżjuda ma' tipa ta' ittri serif. Is-siġra tat-tin tintuża bħala l-motiv ewlieni. Ċirku huwa l-element ewlieni u jirreferi għal ċirkla u għall-konnessjoni bejn żewġ persuni. L-identità hija applikata għal illustrazzjonijiet, kuluri, sinjaletika, boroż tax-shopping, l-interjur tal-ħanut u l-folji tal-ordnijiet. Il-kaxxa ċirkolari taċ-ċirkla tinfetaħ bħal fjura li tiftaħ, u ġew ittestjati ħamsin prototip.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Bronż

Sogno Jewelry Design Sistema ta' Identità tal-Marka huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Sogno Jewelry Design Sistema ta' Identità tal-Marka ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Sogno Jewelry Design Sistema ta' Identità tal-Marka jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: This project aimed to create Sogno’s unique visual expression for customers to have a good experience and to evolve into a sustainable and more trusted brand in the long run. Sogno’s ‘circle’ symbolizes a ring, a medium that embodies the special connection between two people(lovers, friends or family). This ‘circle’ signifies the creation and development of relationships and building lasting values that connect to Sogno’s philosophy of the non-retrogressive cycle, the most basic principle of nature.
Tikketti: Jewelry, Brand, Package, Identity, Symbol
Sfida tad-Disinn: For the customers’ memorable experience, Sogno ring case was designed to look like a blossoming flower, also a bearing a fruit that contains new seeds of life. Other than common cubic ring cases, Sogno ring case was shaped as a circle, the key brand design element. To make the uncommon circular shape and blossoming-like opening method feasible, fifty types of prototypes were produced and tested. Through the prototyping test, the case structure had been gradually modified until it met stability.
Riċerka: In order to explore unique brand image of Sogno, interviews and surveys had been conducted. Various groups of interviewees were selected; a group of regular customers, a group of new customers, a group of people who prefer other brands. In the end, the fact that people needed not only fine jewelry product but also special ‘experience’ with the product was the indispensable insight. The customers’ journey of experience Sogno was planned considering the positive aspects from interviews & surveys.
Ispirazzjoni: Inspired by Sogno jewelry famous for their 'natural' textures, the logo design was derived from the shape of plants. The gracefulness of the stem is expressed by the curve of the logo, and the details of the leaves gave character to finish on top of the serif-based typeface. The fig tree has been applied as a main design motif for metaphor of 'trustful', our brand essence, considering the fact that it has long been regarded to symbolize wisdom and is a plant signifying trust based on prosperity and peace.
Tul tal-Proġett: The project started in October 2020 in Seoul, and finished in March 2021.
Fluss tal-Operazzjoni: The brand identity was intended to flow throughout whole customers’ brand experience – the logo, illustration motifs, colors, signage, ring case, shopping bag, boutique shop interior and even product order sheet. The way to fold a piece of order sheet in the envelope is also designed as one of brand experience. The interior design applied Sogno’s natural concept preserving raw materials as they were. The space was filled with the actual fig trees so that customers could feel and smell the trees.

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