Ride on the Right Track Kampanja fuq il-Midja Soċjali minn Tai Yuan Chiou and Chien Chun Feng

Id-disinn Ride on the Right Track Kampanja fuq il-Midja Soċjali minn Tai Yuan Chiou and Chien Chun Feng huwa rebbieħ stmat ħafna tal-prestiġjuż 2023 Premju A' Design Award tal-Bronż fil-Kategorija tal-Kompetizzjoni ta' Disinn tar-Reklamar, Kummerċjalizzazzjoni u Komunikazzjoni.

BronżReklamar· 2023

Ride on the Right Track Kampanja fuq il-Midja Soċjali

minn Tai Yuan Chiou and Chien Chun Feng

Klijent: Momentum Bikes

Rebbieħ tal-Premju A' Design Award tal-Bronż fil-Kategorija ta' Reklamar

34,302

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #149139

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Ride on the Right Track Kampanja fuq il-Midja Soċjali

Ride on the Right Track hija kampanja fuq il-midja soċjali maħluqa għal marka ta' roti biex tippromwovi drawwiet sostenibbli ta' kuljum. Il-kampanja tuża illustrazzjonijiet organiċi, paletta ta' kuluri ħodor, xbihat ispirati min-natura u messaġġi ħbieberija biex tagħmel is-sostenibbiltà aktar aċċessibbli. Il-kontenut jinkludi fatti divertenti f'forma ta' infografika, stickers ta' stejjer għal Instagram u Facebook, avveniment ta' live stream u filtru għall-midja soċjali. Metodi ta' trasport aktar ekoloġiċi u l-biedja urbana huma inkoraġġiti permezz ta' azzjonijiet żgħar u sempliċi. L-għan huwa impatt kollettiv mibni minn għażliet ta' kuljum.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Bronż

Ride on the Right Track Kampanja fuq il-Midja Soċjali huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Ride on the Right Track Kampanja fuq il-Midja Soċjali ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Ride on the Right Track Kampanja fuq il-Midja Soċjali jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: Momentum is committed to empowering consumers to contribute to sustainability through education and practical tools. We aim to create a collective impact on the world by encouraging small actions that compound over time. Momentum uses organic shapes, green elements, and friendly messaging in its design and communication to make sustainability accessible and inviting. Building a more sustainable future, one pedal at a time.
Dimensjonijiet u Ippakkjar: To engage our younger target audience, we have devised a multi-faceted campaign that includes infographic fun facts, Instagram/Facebook story stickers, a live stream event, and a filter to promote environmentally conscious actions.
Tikketti: Social Media Campaign, Illustration Design, Eco-friendly, Green
Teknoloġija tal-Produzzjoni: To capture the warm and inviting essence of spring and Earth Day, we have incorporated plant-inspired imagery and a green color palette into our design. We have opted for organic illustrations, friendly infographics, relatable storytelling, and attractive call-to-actions as our primary visual elements. These illustrations make the design more approachable and eye-catching and align with our environmentally friendly ethos.
Sfida tad-Disinn: We conducted A/B testing and found that graphics and illustrations led to a better response than scenario photos. We designed interactive and creative content that utilizes these elements to stimulate positive consumer engagement. The main visual elements of the campaign were activated across multiple social media formats, maintaining a user-friendly approach.
Riċerka: We conducted extensive research to understand our audience and promote eco-friendly practices effectively. We developed a comprehensive understanding of the market by analyzing macro-trends, micro-trends, competitor outlooks, and consumer trends. We have also conducted several interviews and UX fieldwork to understand user insight. Our campaign content resonated with consumers by approaching sustainability in a more accessible and fun way.
Ispirazzjoni: After the pandemic, governments and corporations pledge to create a greener future as the world becomes more conscious of our impact on the planet. Momentum strives to make sustainability more accessible to its consumers, starting with small, simple steps toward an eco-friendly mindset. By changing the perceptions of how people live and sharing in their communities their environmental efforts, we can make a collective impact. When we let nature guide us, we are on the Right Track.
Tul tal-Proġett: The project started in April and ended in May 2022 in North America and Europe.
Fluss tal-Operazzjoni: Our campaign promoted green lifestyles through habit-building and daily actions. We partnered with Brooklyn Grange and hosted social media events promoting greener transportation methods and urban farming. We also created an Instagram/Facebook filter to encourage green actions. Our multi-faceted approach engaged everyone who wanted to participate on various platforms and inspired positive behavior change toward a sustainable future.
Privattivi: Copyrights belong to Momentum Bike, 2023.
Membri tat-Tim: CEO: Silvia Yu
Creative Director: Chris Chung
Senior Account Manager: Anew Yu Hsin Lin
Senior Strategists: Marco Negri, Lucas Willery
Senior Designers: Tai Yuan Chiou, Chien Chun Feng
Krediti tal-Immaġni: Image Credits:
Primary Image: Model - Jared Chiou
Optional image 1: Model - Tina Feng, Jared Chiou, Stacey Yu
Optional image 2: Model - Stacey Yu
Optional image 3: Model - Jared Chiou
Optional image 4: Model - Tina Feng
Client: Giant Manufacturing Co. Ltd.
Agency: RedPeak