Id-disinn Haokan City Kampanja ta' Kreazzjoni ta' Vidjows minn Baidu Online Network Technology Beijing huwa rebbieħ stmat ħafna tal-prestiġjuż 2023 Premju A' Design Award tal-Bronż fil-Kategorija tal-Kompetizzjoni ta' Disinn tar-Reklamar, Kummerċjalizzazzjoni u Komunikazzjoni.
BronżReklamar· 2023
Haokan City Kampanja ta' Kreazzjoni ta' Vidjows
minn Baidu Online Network Technology Beijing
Klijent: Baidu Online Network Technology. Beijing
Rebbieħ tal-Premju A' Design Award tal-Bronż fil-Kategorija ta' Reklamar
Rebbieħ ta' Premju Ivverifikat
Ivverifika l-Istatus tal-Premju għal #146901Id-Disinn
Dwar Haokan City Kampanja ta' Kreazzjoni ta' Vidjows
Haokan City hija kampanja ta' kreazzjoni ta' vidjows li tippromwovi l-marki tal-bliet online u offline. Il-kampanja tgħaqqad il-kultura lokali, it-turiżmu, il-moda u t-teknoloġija ġdida biex toħloq ikona personalizzata għal kull belt. L-arkitettura tradizzjonali, id-dettalji tal-kostumi u l-artiġjanat, inklużi buttuni tal-għoqda Ċiniża, il-ġlud tal-ħjata, in-nesġ u r-rakkmu, jintwerew permezz ta' simulazzjoni 3D u viżwali dinamiċi. Karattru msejjaħ Dongfang Chen jiggwida lill-kreaturi żgħażagħ. Vidjows qosra u avvenimenti offline jistiednu lin-nies jirreġistraw u jaqsmu l-kultura ta' kull belt.
Ir-Rikonoxximent
Dwar il-Premju A' Design Award tal-Bronż
Haokan City Kampanja ta' Kreazzjoni ta' Vidjows huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Haokan City Kampanja ta' Kreazzjoni ta' Vidjows ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Haokan City Kampanja ta' Kreazzjoni ta' Vidjows jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.
Wara d-Disinn
Kit għall-Istampa
Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.
- Proprjetajiet Uniċi
- HAOKAN CITY is an online and offline video creation activity focusing on city brands.
Applying modern technology and innovative expression, the team combines city humanistic characteristics, local cultural tourism, fashion and new technology and other elements to create a customized icon for the city. Through 3D display, it inspires the young group to record, communicate and spread the unique culture of each city through short video, promoting the integration of traditional art and modern life. - Tikketti
- Video activity, City brand and element, Cultural export IP, Virtual IP and digital technology, Coordinated development between online and offline
- Teknoloġija tal-Produzzjoni
- With the understanding of traditional architecture, costume and culture, designers transform creatives into identifiers, visuals, images, short films and redefine brand images through dynamic propaganda, 3D display, metaverse and other new digital technologies to make traditional culture visible, audible and perceptible. It is worth mentioning that traditional Chinese knot buttons, piping, weaving, embroidery and others are fully displayed in the outfit of Dongfang Chen by 3D simulation.
- Sfida tad-Disinn
- Symbolizing the city, the project is important in linking culture and human, creates a strong intellectual and cultural output IP of HAOKAN CITY. By constructing cultural themes and establishing celebrations, it promotes spreading traditional culture from both online and offline levels, break cultural barriers, promote the urban cultural digital upgrade, and create HAOKAN Video of New Creation Ecosystem with firm cultural confidence, reviving the charm of traditional culture in modern times.
- Riċerka
- With the change of human concepts and the promotion of Internet technology, the cultural identity rooted in the hearts of people begins to be awakened, and the cultural landscape of the city is presented to young users through high quality videos, which revitalizes regional city content.
- Ispirazzjoni
- The activity aims to create a video creation and communication platform that gathers materials and inspiration from architectural art, humanistic history, technological development and other fields, connect traditional culture and young creators, and enhance their cultural identity and innovative inheritance.
Focusing on the young group, it creates a personalized IP image Dongfang Chen with the character of exploring the unknown, full of curiosity and chasing trends. - Tul tal-Proġett
- Designed and developed in Beijing in February 2022 and landed in Shenzhen, China in July 2022.
- Fluss tal-Operazzjoni
- Online, Relying on the advantages of short video platform, encourage old artists to go out and bring ancient skills and folk art into the vision of more people, and attract young creativity to record the unique traditional city culture with innovative expression techniques.
Offline, Hold various grand activities, and cooperate with political tourism, cultural tourism, fast consumer goods and other industries in innovative and interactive ways to expand the application of industry scenarios.
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