Insecta Iridesse Primary Function: Katalgu Stampat tal-Bejgħ minn Plus Collaboratives

Id-disinn Insecta Iridesse Primary Function: Katalgu Stampat tal-Bejgħ minn Plus Collaboratives huwa rebbieħ stmat ħafna tal-prestiġjuż 2022 Premju A' Design Award tal-Fidda fil-Kategorija tal-Kompetizzjoni ta' Disinn tar-Reklamar, Kummerċjalizzazzjoni u Komunikazzjoni.

FiddaReklamar· 2022

Insecta Iridesse Primary Function: Katalgu Stampat tal-Bejgħ

minn Plus Collaboratives

Rebbieħ tal-Premju A' Design Award tal-Fidda fil-Kategorija ta' Reklamar

53,493

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #131277

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Insecta Iridesse Primary Function: Katalgu Stampat tal-Bejgħ

Insecta Iridesse huwa katalgu stampat tal-bejgħ maħluq biex jippreżenta effetti ta' stampar metalliku. Il-katalgu jissostitwixxi l-kampjun standard tal-kuluri b'ġurnal ta' esploratur fittizju li jiddokumenta speċi immaġinarji ta' insetti rari. Tletin biċċa ġojjellerija bħal ħaġar prezzjuż, inklużi brazuletti, ġiżirajjen, ornamenti tax-xagħar, imsielet u brozzijiet, huma magħmula kważi kompletament mill-karta u stampati bi vleġġ speċjali tad-deheb, tal-fidda u tal-abjad. Il-folju jżomm mapep mitwija, biljetti, qatgħat mill-gazzetti u ċertifikati fuq karta koperta u mhux koperta. Il-viżitaturi huma mistiedna jispezzjonaw kull effett tal-istampar mill-qrib.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Fidda

Insecta Iridesse Primary Function: Katalgu Stampat tal-Bejgħ huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Insecta Iridesse Primary Function: Katalgu Stampat tal-Bejgħ ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Insecta Iridesse Primary Function: Katalgu Stampat tal-Bejgħ huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: The project disrupted the way colours and printing methods are traditionally presented by the print industry by showcasing the metallic print effects in the form of 3D iridescent gem-like jewellery pieces that look like rare insect species, and made almost entirely of paper printed with the new ink. The colour swatch was then completely reimagined into a fictional explorer’s journal documenting the findings of these gem-like insects, showcasing the different print effects like never before.
Dimensjonijiet u Ippakkjar: The book measures 285mm x 205mm x 30mm when closed. The book folio opens to include folded maps, bus tickets, weather cards, fictional newspaper clippings, re-created money, field journals, photographs and certificates. The thirty jewellery pieces include bracelets, necklaces, hairpieces, earrings, brooches, and ranges from 80mm x 100mm to the largest at 500mm x 20mm.
Tikketti: Print, Paper Jewellery, Graphic design, Catalogue design, Explorer guide, Bugs
Teknoloġija tal-Produzzjoni: The project showcased the Fujifilm Iridesse Production Press capability in 6-colour printing with speciality ink colours of gold, silver, and white in a single pass. The print sales catalogue used a wide range of coated and uncoated paper stock of varying weights, which demonstrated the capabilities of the printer and showcased the printing effects. The print effects were realised by isolating the artworks into CMYK and speciality ink layers to achieve optimum print effects.
Sfida tad-Disinn: Given that the printing market is saturated and established, we needed to position Fujifilm printers as more than selling ink. It was crucial to develop a design solution to address considerations of the traditional print industry while pushing the envelope to reimagine print opportunities to target new end consumers which included the creative industries. The project became a collateral that the traditional printers could reference and began to imagine possibilities with their new age clients.
Riċerka: Industry and consumer research, prototyping and technical understanding was conducted to understand the purchase journey and considerations of industry stakeholders and their end consumers as well as print capabilities. The was done through observational study and interviews. We were able to identify opportunities to disrupt the existing methods with increased effectiveness. This resulted in increase and sales enquiry and generated sales revenue of over $2 million.
Ispirazzjoni: This intricate approach was inspired by the industry habit of inspecting print quality through a loupe, like a jeweller inspecting gems. The catalogue, which resembled an explorer narrating his discovery of the imaginary bugs, served as an impetus for customers to flip the catalogue and inspect the quality and technicalities of the print effects. The narrative of the catalogue enables us to showcase the possibilities of the machine capabilities and print effects on different paper type.
Tul tal-Proġett: The project started in July 2019 and concluded in April 2021 with a disruption in 2020 due to Covid-19 restrictions and the lack of access to machine capabilities. The project was done for Fujifilm Singapore and was partially showcased at a print convention held in Marina Bay Sands Singapore, attended by print industry stakeholders.
Fluss tal-Operazzjoni: The reimagined catalogue consists of 2 parts: the 3D jewellery creates intrigue and encourages print industry viewers to come up close to inspect using their loupe. The fictional explorer’s folio, which consists of various collaterals printed by the machine on different mediums, invites viewers to investigate and discover print outcomes. This also acts as samples for print industry stakeholders to market the services to their own consumers.
Membri tat-Tim: PLUS Collaboratives
Krediti tal-Immaġni: Image #1: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #2: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #3: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #4: PLUS Collaboratives, Insecta Iridesse, 2019-2021.