Full Moon Reklam fuq il-Midja Soċjali minn Fabiano Dalmacio

Id-disinn Full Moon Reklam fuq il-Midja Soċjali minn Fabiano Dalmacio huwa rebbieħ stmat ħafna tal-prestiġjuż 2021 Premju A' Design Award tal-Fidda fil-Kategorija tal-Kompetizzjoni ta' Disinn tar-Reklamar, Kummerċjalizzazzjoni u Komunikazzjoni.

FiddaReklamar· 2021

Full Moon Reklam fuq il-Midja Soċjali

minn Fabiano Dalmacio

Klijent: Rothco, part of Accenture Interactive

Rebbieħ tal-Premju A' Design Award tal-Fidda fil-Kategorija ta' Reklamar

34,688

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #122999

Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Full Moon Reklam fuq il-Midja Soċjali

Full Moon huwa reklam fuq il-midja soċjali maħluq għal Guinness. Il-viżwal ġie ppubblikat fil-feeds u fl-istejjer ta' Facebook u Instagram fil-lejl ta' Halloween fl-2020, meta qamar blu rari kien viżibbli madwar id-dinja. L-immaġni ġiet prodotta permezz ta' retouching u manipulazzjoni tar-ritratti f'Adobe Photoshop. Referenzi tal-qamar b'riżoluzzjoni għolja, immaġini tal-brand u texturi tal-birra ġew ikkombinati f'saffi biex jiffurmaw stampa waħda. L-intenzjoni kienet li tingħaqad ma' konversazzjoni globali b'rabta sempliċi bejn il-qamar u tazza birra.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Fidda

Full Moon Reklam fuq il-Midja Soċjali huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Full Moon Reklam fuq il-Midja Soċjali ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Full Moon Reklam fuq il-Midja Soċjali huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: While the whole world was talking about this curious full moon, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night.
Dimensjonijiet u Ippakkjar: Facebook & Instagram feed/stories.
Tikketti: beer, Guinness, halloween, moon, Ireland
Teknoloġija tal-Produzzjoni: The project was designed on Adobe Photoshop through retouching and photo manipulation using high resolution images. The final image is a combination of layers using moon references, Guinness images and beer textures.
Sfida tad-Disinn: The biggest challenge involved retouching and photo manipulation to find the right visual balance. This was achieved on Photoshop by combining different layers with images from the archive and brand assets like the creamy foam photography.
Riċerka: Using the visual database from websites like Google and Nasa, a vast image research was made and a rich archive was created to be used as reference while developing the project. Then these images were combined and compared with brand assets to create the final visual.
Ispirazzjoni: A blue moon, as anyone who has heard the phrase might guess, is a rare phenomenon. A blue moon on Halloween visible all over the globe is even more rare. This unique event happened on 31 October 2020, and the next one will only happen on Halloween 2039.
Tul tal-Proġett: The project was developed in October 2020 in Dublin, Ireland.
Fluss tal-Operazzjoni: The post reached 662,500 people in Ireland, driving 2,600
to the brand website - www.guinness.com - in only a few hours.
Membri tat-Tim: Advertising Agency: Rothco, part of Accenture Interactive
Chief Creative Officer: Alan Kelly
Executive Creative Director: Jen Speirs
Creative Director: Stephen Rogers
Art Director: Fabiano Dalmácio
Managing Partner: Zara Flynn
Account Director: Karen Austin
Account Manager: Susan Maguire