Id-disinn Love Art Kampanja minn Daniel da Hora huwa rebbieħ stmat ħafna tal-prestiġjuż 2024 Premju A' Design Award tal-Bronż fil-Kategorija tal-Kompetizzjoni ta' Disinn tar-Reklamar, Kummerċjalizzazzjoni u Komunikazzjoni.

BronżReklamar· 2024

Love Art Kampanja

minn Daniel da Hora

Klijent: Dahlstedt Holding SL

Rebbieħ tal-Premju A' Design Award tal-Bronż fil-Kategorija ta' Reklamar

82,144

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #119665

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Love Art Kampanja

Fil-kampanja inawgurali tagħha, Winghook tibda avventura awdaċi u artistika mmira li tagħmel dikjarazzjoni b'riżonanza. Billi tuża fużjoni metikolużi ta' manipulazzjoni diġitali u reinterpretazzjoni artistika, Winghook tinkorpora kapulavuri magħrufa mill-Istorja tal-Arti fin-narrattiva tagħha. Permezz ta' manipulazzjoni ħeġġa, il-kampanja tisfida lill-osservaturi biex jiddistingwu inkongrunzi, bi preċiżjoni u attenzjoni għad-dettall. Billi tqabbel klassiċi familjari ma' twist innovattivi, Winghook mhux biss tistieden għar-riflessjoni iżda wkoll tafferma l-ħila tagħha fil-protezzjoni tal-integrità ta' teżori artistiċi.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Bronż

Love Art Kampanja huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Love Art Kampanja ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Love Art Kampanja jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: For the first campaign of Winghook, it was needed a bold and artistic approach to make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. By using famous paintings of Art History in a new, surprising way, it's clear that, if things are not in their right place, you will notice in a minute.
Dimensjonijiet u Ippakkjar: Posters: 480 X 640 mm
Magazine: 200 X 280 mm
Tikketti: Art, Creative, Museum, Paintings
Teknoloġija tal-Produzzjoni: More then 400+ hours of digital treatment and manipulation work over Procreate, Blender, Photoshop, and Illustrator. Almost 10 Giga bytes of data for each project, including ultra-high resolution images of the original files (up to 600 Megapixels).
Each painting had a sketch over it before we ímplement the final digital manipulations, so we could take càre over the color and líght aspects of the original, using the tools of the software. The final "new" paintings also took into consíderation what elements were erased or moved on the scene, and in some cases we even needed to change the whole painting lightening, shadowing, and physics.
Sfida tad-Disinn: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, we created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product. Now, your challenge is to find out whats is missing or different on all of those images. Can you do that? If you really love art, you can.
Riċerka: For the first campaign of Winghook, we needed to be bold and make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. So, by using famous paintings of Art History in a new, surprising way, we make clear that, if things are not in their right place, you will notice in a minute.
Paintings names:
Las meninas, Diego Velazquez (public domain);
Nude Maja, Francisco Goya (public domain);
Painter’s Mother, James Whistler (public domain);
Composition 2, Piet Mondrian (public domain);
A Bigger Splash, David Hockney (Gerety);
Soup Cans, Andy Warhol (MoMA);
baking the Bread, Anders Zorn (public domain).
Ispirazzjoni: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, it was created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product.
Tul tal-Proġett: The project started in Dec 2021 in Stockholm SUE and it’s still running.
Membri tat-Tim: Creative Director / Designer: Daniel da Hora
Krediti tal-Immaġni: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.