Don't Lose Your Biculutural Kampanja Pubbliċitarja Integrata minn Yingbo Qiao

Id-disinn Don't Lose Your Biculutural Kampanja Pubbliċitarja Integrata minn Yingbo Qiao huwa rebbieħ stmat ħafna tal-prestiġjuż 2021 Premju A' Design Award tal-Fidda fil-Kategorija tal-Kompetizzjoni ta' Disinn tar-Reklamar, Kummerċjalizzazzjoni u Komunikazzjoni.

FiddaReklamar· 2021

Don't Lose Your Biculutural Kampanja Pubbliċitarja Integrata

minn Yingbo Qiao

Klijent: Sparrow Creative Lab

Rebbieħ tal-Premju A' Design Award tal-Fidda fil-Kategorija ta' Reklamar

32,184

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #117832

Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Don't Lose Your Biculutural Kampanja Pubbliċitarja Integrata

Don't Lose Your Bicultural hija kampanja pubbliċitarja integrata maħluqa għal servizz ta' kanal televiżiv etniku. Il-kampanja tinkludi tmien posters, u kull titlu huwa miktub b'lingwa differenti: Portugiż, Ċiniż, Għarbi, Russu, Ġappuniż, Franċiż, Taljan u Ħindi. Il-viżwali jużaw il-pixel art u huma mibnija madwar l-iskema ta' test tat-televiżjoni, li tirreferi għall-mument tat-telf. Is-simboli tal-pajjiżi parteċipanti huma magħquda biex jinħoloq immaġni unifikata u diversa. L-għan huwa li jħeġġeġ lill-komunitajiet immigranti biex iżommu l-lingwi tagħhom u l-wirt tagħhom.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Fidda

Don't Lose Your Biculutural Kampanja Pubbliċitarja Integrata huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Don't Lose Your Biculutural Kampanja Pubbliċitarja Integrata ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Don't Lose Your Biculutural Kampanja Pubbliċitarja Integrata huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: To leverage Xfinity Ethnic Channel’s patented brand promise of multicultural provider by showing it in dramatic fashion, rather than just saying it in a straightforward way. To further reinforce the theme the solution was built around fully embracing the TV test pattern which alludes to the moment of “loss”. Its ties Ethnic channels including Brazil, China, France, Italy, Japan, India, Russia, middle east by connecting the symbols of the participating countries to create a diverse feeling.
Dimensjonijiet u Ippakkjar: The eight posters contain eight different languages in title to interpret the main idea -Don’t lose your bicultural.
Tikketti: Culture diversity, Ethnic Channel, Culture integration,
Teknoloġija tal-Produzzjoni: Pixel art in using at the design. Pixel art is a type of digital art that harks back to the early days of computer graphics, where there were only a limited number of pixels on screen, and so any visuals you created looked quite crude and blocky.
Sfida tad-Disinn: The loss of language undermines a people's sense of identity and belonging, which uproots the entire community in the end. They may become incorporated into the dominant language and culture that has subsumed them, but they have lost their heritage along the way. Xfinity Ethnic Channel knows how important your languages are.
Riċerka: Cultural loss usually occurs when a smaller group encounters or becomes wrapped up in a larger, more dominant culture.immigrants just learning to speak English, which is what most Americans focus on.One reason for Xfinity Ethnic Channel can save your roots is that English typically replaces the language of one’s immigrant parents and grandparents. As a result, linguistic assimilation sometimes fuels efforts to regain the language and heritage that has been lost.
Ispirazzjoni: As a pioneer spot, the Bay Area has long been a destination for immigrants from within the United States and abroad, and boasts one of the most diverse populations in the country; Therefore, people who live here all have most commonly understood form of assimilation is that of cultural assimilation. Especially for minorities. they are eager to find a way to maintain their own culture, and need a TV platform like Xfinity Ethnic Channel to help them to achieve their goal of cultural integration.
Tul tal-Proġett: The project started in November 2020 in San Francisco and finished in January 202.
Fluss tal-Operazzjoni: Compared with the same period last year, one month after the advertising campaign was launched, channel subscriptions have increased by 25%。
Membri tat-Tim: Yingbo Qiao
Krediti tal-Immaġni: Illustration/Creative Director: Yingbo Qiao