Rosa Roxburghii Ippakkjar tat-Tè minn Guangzhou Cheung Ying Design Co., Ltd.

Id-disinn Rosa Roxburghii Ippakkjar tat-Tè minn Guangzhou Cheung Ying Design Co., Ltd. huwa rebbieħ stmat ħafna tal-prestiġjuż 2021 Premju A' Design Award tad-Deheb fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Ippakkjar.

DehebIppakkjar· 2021

Rosa Roxburghii Ippakkjar tat-Tè

minn Guangzhou Cheung Ying Design Co., Ltd.

Klijent: Guangzhou Cheung Ying Design Co., Ltd.

Rebbieħ tal-Premju A' Design Award tad-Deheb fil-Kategorija ta' Ippakkjar

28,750

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #111732

Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Rosa Roxburghii Ippakkjar tat-Tè

Rosa Roxburghii huwa disinn ta' ppakkjar għal xarba tat-tè fil-landa. Il-kontenitur huwa landa tal-aluminju li tkejjel 65 mm tul, 65 mm wisa' u 95 mm għoli, b'kapaċità ta' 245 ml. Il-grafika tuża illustrazzjoni fi stil Ċiniż ta' ġnien tat-tè tar-rosa roxburghii, li tirrifletti l-attenzjoni li tingħata mit-tħawwil sal-għażla tal-materjali. Elementi tradizzjonali Ċiniżi u kulur tematiku aħmar awspiċjuż isawru l-format. L-ippakkjar inħoloq biex jagħti lill-prodott identità ċara u biex jesprimi s-saħħa, in-naturalezza, il-vitalità u l-wirt.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tad-Deheb

Rosa Roxburghii Ippakkjar tat-Tè huwa rebbieħ tal-Premju A' Design Award tad-Deheb, rikonoxximent prestiġjuż ħafna mogħti lil disinji tal-ewwel klassi, mill-isbaħ u eċċellenti. Ir-rebbieħa tad-Deheb huma ħolqien innovattiv ħafna, b'viżjoni u li jleqqu b'mod li jgħammex, li jirriflettu t-talent, l-għerf u l-ħila tad-disinjaturi tagħhom. Huwa mistenni li Rosa Roxburghii Ippakkjar tat-Tè ikun invenzjoni mfaħħra ħafna, li tistabbilixxi x-xejriet u monumentali li tagħti valur bla preċedent. Dan id-disinn rebbieħ tad-Deheb huwa proġett spettakolari u rispettat li jwessa' l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Rosa Roxburghii Ippakkjar tat-Tè joħloq xewqa qawwija, iqajjem il-passjoni, iħeġġeġ il-kreattività u jisħer lilna.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: Due to the lack of personalization of the old packaging of the product which visual communication information is unclear, there is no unique imprint of its own category. Therefore, in order to better communicate with consumers, enhance the local characteristics and charm of rosa roxburghii and tea culture, and convey the new concept of "health, naturalness, vitality, and inheritance", a brand-new appearance design is needed to carry and present the concept and values behind the brand.
Dimensjonijiet u Ippakkjar: The packaging with a capacity of 245ml，the packaging size is 65mm in length, 65mm in width and 95mm in height.
Tikketti: Rosa Roxburghii,Tea packaging,Traditional Chinese elements,Illustration,Beverage Packaging
Teknoloġija tal-Produzzjoni: The design material is made of aluminum can.
Sfida tad-Disinn: The challenge mainly lies in how to better improve the awareness and competitiveness of rosa roxburghii tea in the consumer market, so as to make it stand out among the competing products. To address this challenge, we have added the healthy and natural attributes of rosa roxburghii tea to the traditional tea culture elements. Through visual creativity and brand integration, we further improved the relationship between the brand and consumers, and brought consumers a more reliable sense of brand trust.
Riċerka: With the continuous improvement of living standards, people pay more and more attention to the quality of life, and have higher requirements for the aesthetics of packaging design and the charm it shows. Therefore, on the basis of retaining the traditional "tea" cultural characteristics of the product, our design has incorporated modern art elements, which is to interpret the life attitude conveyed by the brand – "returning to original nature, and staying healthy and progressive."
Ispirazzjoni: The overall design is based on the Chinese style illustration of rosa roxburghii tea garden, which outlines the rigor from planting to selection of materials that is embedded in the brand, and conveys the essence of the fusion of Chinese tea and rosa roxburghii. The design is also created on the basis of culture inheritance by adopting Chinese auspicious red as the theme color, and with layout incorporated with traditional Chinese elements.
Tul tal-Proġett: The project started in April 2019 in Guangzhou, and finished in September 2019 in Guangzhou.
Fluss tal-Operazzjoni: With the tea beverage market constantly developing, safety and health have become the major concerns of consumers in their choice of tea beverage. Therefore, in order to create a healthy, natural, and high-quality brand, the illustrations have a creative style combining nature with vitality, echoing with people’s original desire.
Membri tat-Tim: Creative Director: Zhiji Dong
Designer: Lu Gu