Reka bentuk Bomapp Reka Bentuk Identiti Jenama oleh Taiyoon Lee ialah pemenang yang sangat dihormati bagi 2020 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual.
GangsaGrafik· 2020
Bomapp Reka Bentuk Identiti Jenama
oleh Taiyoon Lee
Klien: Bomapp
Pemenang A' Design Award Gangsa dalam Kategori Grafik
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Sahkan Status Anugerah untuk #99409Reka Bentuk
Mengenai Bomapp Reka Bentuk Identiti Jenama
Bomapp ialah reka bentuk identiti jenama yang dicipta untuk sebuah syarikat teknologi insurans. Nama Bomapp menggabungkan boheom, iaitu perkataan Korea untuk insurans, dengan perkataan map. Simbol, grafik motif dan reka bentuk keseluruhan menyampaikan idea pelukan, yang mengukuhkan identiti jenama tersebut. Logotaip merangkumi huruf B, yang direka bentuk untuk mencerminkan nisbah emas. Geometri yang tepat digunakan untuk melambangkan kepercayaan dan profesionalisme, iaitu nilai teras industri insurans. Logo ini muncul dalam satu warna, sama ada biru atau putih, bergantung pada latar belakang.
Pengiktirafan
Mengenai A' Design Award Gangsa
Bomapp Reka Bentuk Identiti Jenama ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Bomapp Reka Bentuk Identiti Jenama diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Bomapp Reka Bentuk Identiti Jenama memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.
Di Sebalik Reka Bentuk
Kit Akhbar
Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.
- Ciri-Ciri Unik
- Bomapp brand name is a combination of “boheom(insurance in Korean language) and “map”.
Symbol, motif graphics, and overall design conveys the image of "embrace", further strengthening the brand's identity.
Bomapp’s logotype includes the letter “B”, which is meticulously designed to reflect golden ratio.
We used mathematically accurate design to convey the image of trust and professionalism, which are the core value of insurance industry. Also, the initial letter symbol “B” implicitly carries the brand’s essence. - Dimensi & Pembungkusan
- The logo was designed in a combination with the Bomapp symbol, while being deployed in a single color of blue or white depending on the background. The symbol is used independently, while delivering the brand's identity through the combination with objets. The dimension of the basic form logo with a symbol was set out to be 7mm, with a minimum resolution of 72 dpi.
- Tag
- Bomapp , insurance, finance, branding
- Teknologi Pengeluaran
- Bomapp has been delivering its services including B2C, B2B, and other lines of businesses to its users through APP, PC-web, and offline media channels. We visualized Bomapp's new value and experience for users in order to provide consistent brand experience in terms of brand communication.
- Cabaran Reka Bentuk
- Intuitive representation of brand design with three keywords; simple, friendly, and smart. Making complex process easier to understand, while mitigating consumers' negative perception against insurance by maintaining kind tone and manner. To disperse the new design internally, we made guidelines for marketing, PR, and partnership department respectively to help them deliver the new design with consistency.
- Penyelidikan
- Starting from the goal of tackling information asymmetry and achieving information accessibility, Bomapp aims to offer a BX that embraces each user's everyday experience. To that end, we provide new value and experience by getting closer to customer's daily life, explore uncharted service territories to rebuild consumer trust on insurance, and become a digital insurance platform of the future.
- Inspirasi
- Bomapp is an insurtech startup that aims to provide solutions for information asymmetry of insurance market, which is causing consumer distrust and inconvenience.
By using Bomapp, a mobile distribution platform for insurance policy, people can easily purchase and check policies.
Bomapp's Easy Claim makes claiming much easier by reducing the entire process by half.
As a new player in the world's 7th largest insurance market, the message of trust, smart, innovation, and understanding along with - Tempoh Projek
- 10.01.2019 - 09.04.2020 / Seoul, Korea
- Aliran Operasi
- Bomapp logo implies the brand's design concept and core value.
The symbol conveys the idea of embracing everyday life. Combined with the brand name "Bomapp", the symbol conveys Bomapp's brand image by using combined logo as means of communication. - Ahli Pasukan
- Creative Director: Taiyoon Lee, BX Designer: Juhee Kim, Kyunghee Kim, CEO : JoonWoo Ryu, Vice-president : Okkyun Kim
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