Miltos Fungsi Utama: Identiti Jenama, Pembungkusan oleh Yuta Takahashi

Reka bentuk Miltos Fungsi Utama: Identiti Jenama, Pembungkusan oleh Yuta Takahashi ialah pemenang yang sangat dihormati bagi 2020 A' Design Award Perak yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual.

PerakGrafik· 2020

Miltos Fungsi Utama: Identiti Jenama, Pembungkusan

oleh Yuta Takahashi

Klien: Miltos

Pemenang A' Design Award Perak dalam Kategori Grafik

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Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #99373

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Warna

Reka Bentuk

Mengenai Miltos Fungsi Utama: Identiti Jenama, Pembungkusan

Miltos ialah reka bentuk identiti jenama dan pembungkusan untuk sebuah jenama coklat. Konsepnya meluaskan idea bean to bar kepada pendekatan tree to bar yang menyerlahkan aroma koko. Pembungkusan ini diperbuat daripada kertas halus biru gelap dengan pemprosesan berkilau, varnis yang menzahirkan corak sutera serta cetakan kerajang emas. Kotaknya dibuka seperti kulit sebuah buku dan memuatkan kad carta perisa yang menerangkan setiap rasa secara terperinci, sebagaimana dilakukan pada wain. Kotak himpunan ini berasaskan imej sebuah rak buku. Reka bentuk ini menyokong pengalaman jenama yang tenang untuk golongan dewasa.

Pengiktirafan

Mengenai A' Design Award Perak

Miltos Fungsi Utama: Identiti Jenama, Pembungkusan ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Miltos Fungsi Utama: Identiti Jenama, Pembungkusan diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Miltos Fungsi Utama: Identiti Jenama, Pembungkusan ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Miltos proposes a Tree to Bar chocolate which goes one step further from Bean to Bar. They are inspired by the brand philosophy that maximizes the aroma of cacao and forms the identity of a "perfume-like chocolate." The package expresses the aroma of cacao by the texture of silk fabric. Like a sculpture, chocolate has a step where they can enjoy a gorgeous aroma and rich melty texture. The book shaped case make you feel the brand story. The online store provides they with the Miltos world view.
Dimensi & Pembungkusan: Chocolate: Width 2.75 x Depth 0.275 x Height 2.75inch
Chocolate package: Width 4 x Depth 0.5 x Height 4inch
Assort box: Width 4.2 x Depth 2.3 x Height 4.2inch
Shopping bag (M): Width 7 x Depth 3 x Height 9.5inch
Shopping bag (S): Width 6 x Depth 1.5 x Height 8.5inch
Tag: Branding, Packaging, Identity, Logo, Chocolate, Food, Sweets, Japan
Teknologi Pengeluaran: The package uses dark blue fine paper selected to express the flavor of dark chocolate. Glitter processing that shines in various colors on the surface of the paper. Furthermore, varnish processing which expressed silk pattern. Gold foil stamping. After die cutting, bonding processing.
Cabaran Reka Bentuk: Although it is chocolate, it needed a brand which allows people to think about the brand philosophy and its background. They needed to construct a brand experience that was differentiated from others for chocolates which are sold some thousands every year. They enabled them by broadening the chocolate concept and integrating the inspirations acquired from various industries into one offering.
Penyelidikan: They investigated chocolates saturating the market and researched the user experience. Also, a variety of market research was done and they studied the connection between the industry (fashion, fragrance, arts, architecture and sculpture) which seems to have no relationships with chocolate at first glance. As a result, rather than just designing packages, they thought that they can provide a new user experience which is differentiated from others by structuring a brand to create better culture.
Inspirasi: There was a need for a brand experience which not only encourages users to consume, but also one where people can learn about food, think about sustainability and think about the maker of the ingredients. Therefore, they did away with the image of "sweet chocolate" that children eat and focused on the brand experience that adults can deepen their thoughts about food while enjoying quiet moments.
Tempoh Projek: This project started development in Ehime, Japan in August 2018 and was completed in January 2020. The product announcement was made in January 2020.
Aliran Operasi: The package opens like the cover of a book. As you open the case, the flavor chart card is attached. The chocolate tastes are explained in detail as is done with wine and whiskey. The assortment box was designed based on the image of a bookcase. By making the package shaped like a book, the design projects the brand story. They have built a unified world view from package to the online store.
Paten: Copyrights belong to Yuta Takahashi, 2020
Ahli Pasukan: Art Director: Yuta Takahashi
Designer: Yuta Takahashi
Photographer: Yuta Takahashi
Programmer: Takashi Sasahara
Kredit Imej: Image 1: Photographer Yuta Takahashi, 2020
Optional Image 1: Photographer Yuta Takahashi, 2020
Optional Image 2: Photographer Yuta Takahashi, 2020
Optional Image 3: Photographer Yuta Takahashi, 2020
Optional Image 4: Photographer Yuta Takahashi, 2020