Gan Song Identiti Visual Jenama oleh Biwei Zhu

Reka bentuk Gan Song Identiti Visual Jenama oleh Biwei Zhu ialah pemenang yang sangat dihormati bagi 2020 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual.

GangsaGrafik· 2020

Gan Song Identiti Visual Jenama

oleh Biwei Zhu

Klien: Gan Song

Pemenang A' Design Award Gangsa dalam Kategori Grafik

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Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #98901

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Gan Song Identiti Visual Jenama

Gan Song ialah identiti visual jenama yang dicipta untuk sebuah jenama khusus dari kawasan Mayang, China. Reka bentuk ini diilhamkan daripada lanskap tempatan dan budaya Miao. Garisan halus dengan pelbagai ketebalan membentuk rupa gunung-ganang dan Sungai Jinjiang. Seorang gadis yang tersenyum berbusana Miao melambangkan hasil tuaian dan harapan. Identiti ini diaplikasikan pada risalah, kad, sampul surat, pembungkusan dan iklan luar, dengan teknik cetakan kerajang, timbulan, pemotongan laser dan penyaduran emas. Semua corak divektorkan, membolehkan identiti ini dicetak pada sebarang saiz.

Pengiktirafan

Mengenai A' Design Award Gangsa

Gan Song Identiti Visual Jenama ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Gan Song Identiti Visual Jenama diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Gan Song Identiti Visual Jenama memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: The visual image of Gansong brand is designed based on the cultural characteristics and image of Mayang area.The conception of Gansong brand culture originates from the scenery of Mayang area and the figure image of Miao girls. In Mayang, there is a river called Jinjiang River, with clear water and green mountains on both sides. The combination of mountains and water gives birth to the most wonderful landscape of nature. This soil and water is rich in selenium based mineral elements, which is not only beneficial to health, but also makes the long-term fruit fragrance along the Jinjiang River. Therefore, this river is also known as the mother river, and this area is also known as the hometown of longevity. The main vision of Gansong's brand image is to depict the mountain and river of Mayang with the original shape of Jinjiang River and the line arrangement, and to show the harvest and hope with the smiling image of a girl with Miao characteristics. We can better promote the sales of commercial mode and promote local national culture through specialty brands.
Dimensi & Pembungkusan: This visual image design is suitable for all sizes of printed products, such as cards, brochures, envelopes, packaging and advertisements, while accurately conveying the brand vision. All patterns are vectorized, and the colors have been calculated for an identical yield for diffirent print with the different variations.
Tag: GanSong, Brand, Visual Design, Graphic Design, Culture, Illustrator
Teknologi Pengeluaran: The whole set of visual image is applied to brochures, cards, envelopes, packages, outdoor advertisements, etc. Foil and embossing printing, laser cutting, gilding and so on are used in the process.
Cabaran Reka Bentuk: The main challenge is to design an accurate and reasonable visual image to reflect the core concept of local culture. The image of mountain and water seems simple, but in fact, it contains rich changes in lines. These textures are unified in the dark tone and have the effect of concave and convex through the processing of embossing printing. At the same time, the design of all these images is vectorization, which is convenient for processing and making in various situations.
Penyelidikan: The difference between the created brand and other brands is that the product is packaged on the basis of regional culture as a visual creation, which makes the product more humanistic. We believe it is more suitable for the market.
Inspirasi: Gansong brand is a specialty brand of Mayang. Its visual image design is inspired by the geomorphic characteristics and Miao culture of Mayang area in China. We use fine and varied lines to combine the ups and downs of mountains to capture the characteristics of selenium rich regions, and describe the local cultural spirit promoted by the image of Miao girls. "Gan song" literally means praising landscape and life.
Tempoh Projek: The project started and finished in 2019 in Changsha City,China
Aliran Operasi: The visual image of Gansong brand is based on the regional culture of Mayang. This set of visual images has been applied to brochures, packaging, advertisements, card postcards, etc. Early concept is the focus of the project, because it is necessary to properly express the image of the region. We hope to promote the local culture through the design with human feelings, and to a certain extent, to promote the local commercial operation.
Paten: Copyrights belong to Wilbur Studio/Gan Song, 2019.
Ahli Pasukan: Design Director：Biwei Zhu
Executive director:Xiang Liu
Illustrator：Xiujuan Tan
Copywriter：Wei Liu
Support company：Han brand.
Kredit Imej: Wilbur Studio