Pop Up Magazine Tajuk Pembukaan oleh Rafael de Araujo

Reka bentuk Pop Up Magazine Tajuk Pembukaan oleh Rafael de Araujo ialah pemenang yang sangat dihormati bagi 2020 A' Design Award Perak yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Filem, Video dan Animasi.

PerakFilem· 2020

Pop Up Magazine Tajuk Pembukaan

oleh Rafael de Araujo

Klien: Pop Up Magazine

Pemenang A' Design Award Perak dalam Kategori Filem

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Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #97126

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Pop Up Magazine Tajuk Pembukaan

Projek ini adalah perjalanan untuk meneroka isu-isu Escape (tema untuk 2019) secara abstrak dan lancar, menunjukkan perubahan, perkara baru dan akibatnya. Semua visualnya bersih dan selesa untuk ditonton, berbeza dengan kenyataan yang tidak selesa dari tindakan melarikan diri. Reka bentuknya sentiasa berubah dan bentuk morfing dalam animasi mewakili tindakan penyesuaian semula, yang disebabkan oleh semacam keadaan. Melarikan diri mempunyai makna, tafsiran yang berbeza dan sudut pandangannya berbeza dari suka bermain hingga serius.

Pengiktirafan

Mengenai A' Design Award Perak

Pop Up Magazine Tajuk Pembukaan ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Pop Up Magazine Tajuk Pembukaan diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Pop Up Magazine Tajuk Pembukaan ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Escaping a room, escaping work, city, nature, escaping a mindset, identity, escaping from your past and future? Escape was the theme chosen for 2019, it takes on different meanings and interpretations, from playful to serious. The project was a journey to explore escape issues in abstract ways. This ride suggests to escape all the time, but at the same time, we are opening doors to discover something new, out of our comfort zone and learning from that.
Dimensi & Pembungkusan: We did variations for the delivery: 1 minute piece, 1 bumper of 10 seconds and 3 bumpers of 3 seconds. All done in fullHD 1920 x 1080 pixels.
Tag: illustration, art design, escape, minimalist, flow, morph, animation, 2d, abstract, fluid
Teknologi Pengeluaran: The project was done 100% Digital. For Animation, I mixed cel animation techniques with keyframes interpolations, done with Adobe Photoshop and Adobe After Effects.
Cabaran Reka Bentuk: The only challenge here was in the creative process, how to create an abstract piece in 1 minute and keep the storytelling making sense. So was divided by introduction, with the doors opening, (which can be interpreted as ''escaping''), then presenting the main character, in a shape of a circle, escaping from a pattern of squares, falling and getting stuck in a puzzle, escaping from other eyes, cities, natures and going on.
Penyelidikan: I did a narrative review of the relationship between the concept ''escape'' and the stories from the contributors, so me and Annie, Art director from Pop-Up magazine, did some sketches and collected examples from all stories, like, escape from a situation, from the city, from nature, etc.. with all ideas selected, we started to produce the piece.
Inspirasi: The idea for this project was to create a contemplative piece to watch.
We wanted to transform the scene, show different perspectives and new paths.
We were inspired by minimal and clean shapes, like doors and eyes, but for the most part, abstract forms. In the animation, we were looking for organic and smooth transitions, morphing all the time.
The design, animation, and music were synced in perfect harmony, leading a poetic flow for the entire piece.
Tempoh Projek: The project started in June 2019, I was based in Los Angeles, and Annie based in San Francisco, and the exhibition started in California in September 2019.
Aliran Operasi: Keyframes interpolation was used in some situations, basically, you define point A and B, and the software creates the in-between. For cel animation, you draw every frame, using the animation principles.
The project was done in 12 frames per second, so the piece looks more craft hand and less digital.
Ahli Pasukan: Pop-Up Magazine Art Direction:Annie Jen
Music:Magik*Magik Orchestra
Composer:Minna Choi
Design / Animation / Direction:Rafael de Araujo
Created by Pop-Up Magazine
Kredit Imej: Rafael de Araujo, 2019.