Grundig Heinzelmann Limited Edition Filem Animasi Promosi oleh Digital Panorama

Reka bentuk Grundig Heinzelmann Limited Edition Filem Animasi Promosi oleh Digital Panorama ialah pemenang yang sangat dihormati bagi 2021 A' Design Award Platinum yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Filem, Video dan Animasi.

PlatinumFilem· 2021

Grundig Heinzelmann Limited Edition Filem Animasi Promosi

oleh Digital Panorama

Klien: Digital Panorama

Pemenang A' Design Award Platinum dalam Kategori Filem

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Reka Bentuk

Mengenai Grundig Heinzelmann Limited Edition Filem Animasi Promosi

Grundig Heinzelmann Limited Edition ialah sebuah filem animasi promosi yang dicipta untuk sebuah radio yang diilhamkan daripada reka bentuk bersejarah. Radio Heinzelmann diperkenalkan pada tahun 1946 sebagai radio kotak kayu yang dibina tanpa tiub. Filem ini mentafsir semula warisan tersebut melalui dunia kayu dan logam berus yang harmoni. Semua elemen dimodelkan dan dianimasikan dalam ruang tiga dimensi menggunakan grafik komputer. Filem ini berdurasi enam puluh saat dalam definisi tinggi penuh dan berakhir di sebuah bilik dengan suasana retro namun moden.

Pengiktirafan

Mengenai A' Design Award Platinum

Grundig Heinzelmann Limited Edition Filem Animasi Promosi ialah pemenang A' Design Award Platinum, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk yang benar-benar luar biasa, elegan dan megah. Pemenang Platinum ialah keajaiban ciptaan, bukti batas kreativiti intelek, dan menunjukkan profesionalisme tiada tandingan serta kegeniusan pereka bentuknya. Reka bentuk ini diharapkan menjadi karya paling terkenal yang mentakrifkan estetika sesuatu zaman, menyumbang kepada kesejahteraan masyarakat dan memajukan batas seni, sains, reka bentuk dan teknologi. Grundig Heinzelmann Limited Edition Filem Animasi Promosi mempamerkan tahap kecemerlangan yang melangkaui batas dan tanpa ragu menjadikan dunia tempat yang lebih baik dengan ciri-cirinya yang menguntungkan dan bernilai. Grundig Heinzelmann Limited Edition Filem Animasi Promosi ialah karya pemenang A' Design Award Platinum yang membangkitkan keinginan, memberi inspirasi, menyeronokkan, menggembirakan dan mencetuskan kegembiraan yang besar.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Grundig Intermedia roots lie in the traditional German company Grundig, which was founded in 1945 and achieved world fame with its radios and televisions. After the Second World War Germany was in ruins and so were most radios but new production was tightly controlled by the allies. Radio dealer Max Grundig saw an opportunity and built Heinzelmann, a Grundig radio without tubes that was not officially a radio. And this was the same legendary design that was brought to life today.
Dimensi & Pembungkusan: 1920 1080 Full HD Duration 60 seconds Frame Rate 25Fps
Tag: Grundig, Heinzelmann, Radio, Animation, Digital Panorama
Teknologi Pengeluaran: %100 CGI animation. All elements were modelled in 3d space and animated in Maxon’s Cinema 4D software. Compositing was made in Adobe After Effects.
Cabaran Reka Bentuk: The main objective was to support Grundig’s motto, Embracing change is good if you remain true to yourself in a convincing plus entertaining way. The world of this product had to be mysterious and simple. The main elements of the animation were the wooden and brushed metallic materials that was used to build the classic design. They had to look real to convince the audience. Combining all these with a dramatic music in harmony, was the main challenge. The room we saw at the ending, had to reflect a feeling for a timeless, retro looking but modern life ambiance. We believe that we could achieve this.
Penyelidikan: Sales reports and benchmarks were examined to filter the most known designs of radios. We came across the fact that Grundig Heinzelmann is very well known product since 1946. Our client briefed us about the history of this product and we leveled this up. The animation was planned to be aired on social media such as Grundig’s Youtube channel and retail stores in all around Europe. The store visitors were subjected to a questionairre to measure the effectiveness of the film.
Inspirasi: Grundig introduced its legendary Heinzelmann product in 1946. It was designed as a wooden box tubeless radio. This wooden design inspired us and we built the way over the wood idea. We dreamed a world of wood and metal in harmony without loosing the roots of Grundig brand.
Tempoh Projek: Our first presentation of the idea to the client was in the first week of December 2020. Production started within a week. We finished and delivered the final film at the end of December 2020.
Aliran Operasi: This is a CG Animation video. Planned to be played on social media platforms such as Youtube, Vimeo, Facebook, Instagram and Grundig’s web site.
Paten: Copyrights belong to Arcelik A.S, 2019
Ahli Pasukan: Client - Arcelik Global Content Studio
Agency - Digital Panorama
Creative – Emre GOREN
3D Supervisor - Emre GOREN
3D Artist - Emre GOREN
3D Modeling - Teberdar GURBEY
3D Modeling - Emre GOREN
Sound Mix – Emre GOREN
Account Manager (Agency) - Pinar DINCER
Account Specialist (Agency) - Gozde MENTESE
Account Director (Agency) - Sevilay KOP
IT (Agency) - Kaan METEER
Executive Producer (Client) - Tayfun UGUZLUOGLU
Executive Producer (Client) - Gorkem GOR
Kredit Imej: Video Credits: Emre GOREN