Ningxiahong Rock Painting Bronze Script Botol Minuman Keras oleh Sunkiss Design Team

Reka bentuk Ningxiahong Rock Painting Bronze Script Botol Minuman Keras oleh Sunkiss Design Team ialah pemenang yang sangat dihormati bagi 2020 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

GangsaPembungkusan· 2020

Ningxiahong Rock Painting Bronze Script Botol Minuman Keras

oleh Sunkiss Design Team

Klien: The Ningxiahong Wolfberry Liquor

Pemenang A' Design Award Gangsa dalam Kategori Pembungkusan

28,324

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #89802

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Ningxiahong Rock Painting Bronze Script Botol Minuman Keras

Lukisan batu di Pergunungan Helan merupakan perwakilan budaya Cina dan warisan budaya terkenal Ningxia, sementara skrip gangsa berasal dari barang tembaga. Oleh itu, Pereka menggabungkan dua elemen perwakilan ini sebagai simbol utama identiti budaya reka bentuk pakej botol, dan mengintegrasikan produk ini dengan budaya tradisional Cina untuk meningkatkan identiti budaya pengguna kelas atas dengan produk ini.

Pengiktirafan

Mengenai A' Design Award Gangsa

Ningxiahong Rock Painting Bronze Script Botol Minuman Keras ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Ningxiahong Rock Painting Bronze Script Botol Minuman Keras diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Ningxiahong Rock Painting Bronze Script Botol Minuman Keras memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: In this upscale product of Ningxiahong, an exterior design of "round sky and square earth, and round outside and square inside" is used, the black main tone is used with red gold dots, and the "rock painting" that represents the origin of East Asian civilization, and the "bronze script" that represents status and class are used as the cultural elements (corresponding to different alcohol concentrations), providing this product with a rich cultural value.
Dimensi & Pembungkusan: Bottle volume 750ml,high 270mm,the widest diameter 105mm
Tag: Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, rock painting
Teknologi Pengeluaran: The packing material is porcelain with a matte finish; the rock painting and bronze script elements are made concave-convex, and the logo is subject to gold stamping and decaling.
Cabaran Reka Bentuk: Our purpose is to solve the brand aging problem, change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image. The challenge of our package design is to find unique cultural elements that resonate spiritually with the audience.
Penyelidikan: The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we began to search for cultural elements expressing the uniqueness of Ningxiahong, and combine them with products to create a new brand identity.
Inspirasi: The best thing often comes from the very origin!For this product,"rock paintings of the Helan Mountains"implying the "original civilization of mankind" and the "bronze script" on etiquette-representing bronze ware are selected as the core symbols of cultural identity, so this product has a noble soul,and a "spiritual value" brought by profound historical implications.
Tempoh Projek: This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
Aliran Operasi: Rock paintings of the Helan Mountains are a representative of Chinese culture and famous cultural heritage of Ningxia, while the bronze script is from etiquette-representing bronze ware. Therefore, we combine these two representative elements as the core symbols of cultural identity, and integrate this product with traditional Chinese culture to improve the cultural identity of high-end consumers with this product.
Ahli Pasukan: Design Leader: Zhou Hong; Design Director: Wu Changzhi