Reka bentuk EXP Brasil Brand Reka Bentuk Jenama oleh Mateus Matos Montenegro ialah pemenang yang sangat dihormati bagi 2020 A' Design Award Perak yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual.

PerakGrafik· 2020

EXP Brasil Brand Reka Bentuk Jenama

oleh Mateus Matos Montenegro

Klien: EXP Brasil

Pemenang A' Design Award Perak dalam Kategori Grafik

76,536

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #87730

Terokai Perkhidmatan Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai EXP Brasil Brand Reka Bentuk Jenama

Reka bentuk untuk jenama EXP Brasil berasal dari prinsip kesatuan dan perkongsian syarikat. Mempergunakan campuran antara teknologi dan reka bentuk dalam projek mereka seperti dalam kehidupan pejabat. Unsur tipografi mewakili kesatuan dan kekuatan syarikat ini. Reka bentuk huruf X padat dan bersepadu tetapi sangat ringan dan teknologi. Jenama ini mewakili kehidupan studio, dengan unsur-unsur dalam huruf, baik pada ruang positif dan negatif yang menyatukan orang dan reka bentuk, individu dan kolektif, sederhana dengan teknologi, ringan dan kuat, profesional dan peribadi.

Pengiktirafan

Mengenai A' Design Award Perak

EXP Brasil Brand Reka Bentuk Jenama ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. EXP Brasil Brand Reka Bentuk Jenama diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. EXP Brasil Brand Reka Bentuk Jenama ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: The proposal appropriates the elements of unity, partnership, robustness, lightness and technology that are as much used in the projects as in the office structure, and in its various areas of expertise within Architecture, Urbanism and Engineering. The union is the strength of this company.
The union between people and forms; individual and collective; simple with technological; lightweight and robust; professional and personal.
To unify all these elements, it was used an element of the source design in an integrated and solid way.

In the typography, the special design of the letter E uses the negative space to create with the letter X a house icon, reinforcing the commitment of the studio.
The letter P has the lower part in a curve, relating with the design of an open door in a blueprint.
Dimensi & Pembungkusan: The design was designed in CMYK, making it easy to print on a variety of media, but always thinking about RGB space and how shapes and colors would fit in the middle of the light.
Tag: Architecture, brand, logotype, engineering, contruction, design
Teknologi Pengeluaran: Many elements have been created to complement the brand. From business cards, Billboard for the contruction site, printed portfolio, design patterns, social media, t-shirts and coffee mugs.
Each one with its technology, from offset printing, screen printing and acrylic UV printing.
Cabaran Reka Bentuk: The great creative challenge was to bring and express all the union, quantity, malleability and quality of the functions and areas that the company provides. Putting it all together into one symbol, in the positive and negative space, that represented the soul of the company.
Penyelidikan: Research was done in various areas related to architecture and engineering, from magazines, visits to works in progress and completed, and one day analyzing the structure and how the company works internally with its employees.
Inspirasi: The brand has an immense importance for the business because it symbolizes a great everything of the company, its ideals, quality, concepts, designs, technology, its way of attending to the customer, its unique peculiarities.
The EXP Brasil brand was born from these principles, appropriating the mixture between technology and design, and inserting this concept into the letter X, which has in itself the idea of the correct place, the point of the question and the answer. The use of the negative space was also included in the typography, to reaffirm the studio concept and position.
Tempoh Projek: The project started February 2018 and ended in January 2019
Aliran Operasi: The brand interacts with its medium, whether it is paper, business card, outdoor signs or billboards. Exactly representing all this union and interaction between its employees and their areas of expertise within Architecture and Engineering. The negative space in the typography interacts with the product, a building, a house, a construction.
Ahli Pasukan: Mateus Matos Montenegro