Peace and Presence Well-Being Penjenamaan oleh Lisa Winstanley

Reka bentuk Peace and Presence Well-Being Penjenamaan oleh Lisa Winstanley ialah pemenang yang sangat dihormati bagi 2020 A' Design Award Perak yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual.

PerakGrafik· 2020

Peace and Presence Well-Being Penjenamaan

oleh Lisa Winstanley

Klien: Peace & Presence Well-being UK

Pemenang A' Design Award Perak dalam Kategori Grafik

55,938

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #87317

Terokai Lagi Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Peace and Presence Well-Being Penjenamaan

Peace and Presence Well-being Adalah sebuah syarikat terapi holistik yang berpangkalan di UK yang menyediakan perkhidmatan seperti refleksologi, urutan holistik dan reiki untuk meremajakan badan, minda dan semangat. Bahasa visual jenama P&PW diasaskan atas keinginan ini untuk mewujudkan keadaan yang damai, menenangkan dan santai yang diilhamkan oleh kenangan alam semula jadi nostalgia zaman kanak-kanak, khususnya melukis daripada flora dan fauna yang terdapat di tebing sungai dan landskap hutan. Palet warna mengambil inspirasi daripada ciri Air Georgia dalam kedua-dua keadaan asal dan teroksida sekali lagi memanfaatkan nostalgia zaman dahulu.

Pengiktirafan

Mengenai A' Design Award Perak

Peace and Presence Well-Being Penjenamaan ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Peace and Presence Well-Being Penjenamaan diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Peace and Presence Well-Being Penjenamaan ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Peace and Presence Wellbeing Is a UK based holistic therapy brand providing services such as reflexology, holistic massage and reiki to rejuvenate the body, mind and spirit. The P&PW philosophy is to help clients to find a state of stillness with an insight into inner peace by paying attention to what is now with a kind heart. Let go... be open to pure relaxation, comfort and bliss.
Dimensi & Pembungkusan: Business card 90mm x 55mm Letterhead 210mm x297mm
Printed using metallic copper foil on textured matte recycled stock
Tag: branding, visual identity, logo, stationery, packaging, merchandise
Teknologi Pengeluaran: Brand logo is printed using a copper foil wherever possible.
Alternatively a Pantone 876 metallic copper spot colour is used
Stationery printed on a textured matte recycled stock.
The design was created by focussing on a human centric approach. The client was involved at all stages and it was through in-depth personal interviews that the visual language was developed.
Cabaran Reka Bentuk: The resulting visual system for Peace and Presence Wellbeing was crafted from in-depth interviews with the client with a view to establishing key motivations behind the company and the key aims of the brand. These interviews provided insights which helped structure the aesthetics and underpin the visuals with the values of the company
Penyelidikan: After initial consultation mindmaps and moodboards were created, leveraging on the themes of water and nature and attempting to find a delicate, calming, almost nostalgic aesthetic. Copper tones, both in its natural and oxidised state, were inspired by ageing garden water fountains and the flora and fauna of woodland streams inspired the illustrative aspect of the brand. A clean and minimal logotype was designed to reflect the desire to appeal to a high end clientele, yet this somewhat sharp minimalism was balanced and softened with natural textures and organic illustration.
Inspirasi: The desire to invoke a peaceful, calming and relaxing state for customers was expressed. With this in mind the creative team tried to discover what it was that personally induced that state in the owners of P&PW. Childhood memories were discussed; playing in the woods by a stream, memories of nature and the flora and fauna by the riverbank. Nature and water were key reference points as was a nostalgic fondness of times gone by. This emotive response is amplified in the brand aesthetic
Tempoh Projek: The project Started in December 2018 and finished in June 2019 in Singapore and UK
Aliran Operasi: The client was keen to ensure that the branding was appealing to a high end clientele and that their customers would be keen to purchase and use brand merchandise including tote bags, note pads and select beauty products such as massage oil, body lotion and skin care. The client intended this as a secondary advertising mechanism.