Xiushan Lantern Penjenamaan, Ilustrasi oleh Xuanli Pan

Reka bentuk Xiushan Lantern Penjenamaan, Ilustrasi oleh Xuanli Pan ialah pemenang yang sangat dihormati bagi 2026 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual.

GangsaGrafik· 2026

Xiushan Lantern Penjenamaan, Ilustrasi

oleh Xuanli Pan

Klien: Northeastern University of China

Pemenang A' Design Award Gangsa dalam Kategori Grafik

6,569

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #181729

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Xiushan Lantern Penjenamaan, Ilustrasi

Xiushan Lantern ialah projek penjenamaan dan ilustrasi yang berasaskan Tarian Tanglung Xiu Shan, sebuah warisan budaya tidak ketara kebangsaan dari tenggara Chongqing. Reka bentuk ini mengekstrak bentuk tanglung, corak rakyat, warna tradisional dan gerakan tarian, kemudian menceritakannya semula dalam bahasa visual moden yang ringkas. Ilustrasi tersebut dilukis menggunakan perisian vektor dan diaplikasikan pada produk budaya, termasuk sampul merah yang dicetak pada kertas boleh dikitar semula serta barangan lain yang diperbuat daripada akrilik. Matlamatnya adalah untuk membawa budaya tanglung ke dalam kehidupan seharian dan menyokong kesinambungannya.

Pengiktirafan

Mengenai A' Design Award Gangsa

Xiushan Lantern Penjenamaan, Ilustrasi ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Xiushan Lantern Penjenamaan, Ilustrasi diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Xiushan Lantern Penjenamaan, Ilustrasi memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: The work takes the national-level intangible cultural heritage, Xiu'an Lantern Dance, as the core for creation. It extracts its classic shapes, folk patterns and traditional colors, and reinterprets the traditional imagery with modern design language. By integrating contemporary aesthetics, it integrates the intangible cultural heritage into daily life. It not only inherits the regional cultural heritage but also gives a trendy expression to the lantern culture.
Dimensi & Pembungkusan: 3600 x 3600 pixels, 300dpi, RGB
Tag: Branding, Visual Identity, Graphic Design, Cultural and creative product, Chinese Intangible Cultural Heritage
Teknologi Pengeluaran: This series of illustrations and patterns were created by the illustrator using vector design software. It is made through advanced printing and manufacturing techniques to showcase the exquisite details of the illustrations. Meanwhile, the red envelopes are printed on environmentally friendly and recyclable paper, while the other printed items are printed on acrylic materials.
Cabaran Reka Bentuk: The main challenge of this design lies in how to extract the essence from the complex traditional elements of Xiu Shan Flower Lanterns, while preserving the original flavor of the intangible cultural heritage and transforming it into modern design language. At the same time, it is necessary to balance the cultural core and the practicality of cultural innovation, avoiding the rigid stacking of symbols, taking into account regional characteristics and contemporary aesthetics, and allowing the ancient intangible cultural heritage to truly integrate into modern life.
Penyelidikan: Xiu Shan Lantern Dance, as a national-level intangible cultural heritage, is a precious folk culture treasure in the southeastern part of Chongqing. However, its dissemination form is traditional and disconnected from modern life, making it difficult to attract young people. This research uses cultural innovation as a carrier, delves into the core of the lantern dance culture, and revitalizes the intangible heritage through modern design, allowing traditional culture to integrate into daily life, and achieving the protection and innovative inheritance of regional cultural heritage.
Inspirasi: The inspiration for this work comes from the intangible cultural heritage of Xishan Lantern Show in China. It extracts the lantern shape, folk patterns and dance movements, and integrates local culture. It translates the traditional intangible cultural heritage's charm with modern design language, eliminating the complexity and redundancy, allowing the ancient lantern culture to be integrated into daily life and achieving the inheritance of intangible cultural heritage.
Tempoh Projek: Launched in Chongqing, China in 2025.
Aliran Operasi: By extracting distinctive elements of Shouxian flower lanterns and dance movements for creation, the local cultural characteristics are highlighted. A set of eco-friendly materials is designed, balancing practicality and commemorative value. The local flower lantern performances usually take place during the Spring Festival. Therefore, this work combines the traditional Chinese red envelopes with Spring Festival items, integrating these cultural products into people's daily lives, in order to promote and strengthen the culture of Shouxian flower lanterns.
Ahli Pasukan: Pan Xuanli
Kredit Imej: Image #1 : Illustration Pan Xuanli 2025.
Image #2 : Illustration Pan Xuanli 2025.
Image #3 : Illustration Pan Xuanli 2025.
Image #4 : Illustration Pan Xuanli 2025.
Image #5 : Illustration Pan Xuanli 2025.