PatchU Identiti Jenama, Reka Bentuk Karakter oleh Chungsheng Chen, Enyang Chen and Wanyun Lo

Reka bentuk PatchU Identiti Jenama, Reka Bentuk Karakter oleh Chungsheng Chen, Enyang Chen and Wanyun Lo ialah pemenang yang sangat dihormati bagi 2026 A' Design Award Besi yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual.

BesiGrafik· 2026

PatchU Identiti Jenama, Reka Bentuk Karakter

oleh Chungsheng Chen, Enyang Chen and Wanyun Lo

Klien: Tainan University of Technology/Product Design Department

Pemenang A' Design Award Besi dalam Kategori Grafik

7,209

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #180916

Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai PatchU Identiti Jenama, Reka Bentuk Karakter

PatchU ialah projek penjenamaan dan reka bentuk karakter yang mengubah lebihan fabrik peralatan tidur menjadi mainan lembut dan aksesori gaya hidup. Fabrik tersebut diasingkan mengikut saiz, tekstur dan tona, kemudian dijahit menjadi figura teman ringkas menggunakan pola yang fleksibel. Jahitan yang kelihatan dan tampalan kain dikekalkan sebagai sebahagian daripada identiti jenama, menjadikan setiap karya sedikit berbeza antara satu sama lain. Pembungkusan dan ilustrasi menerangkan asal usul bahan-bahan tersebut. Matlamatnya adalah untuk memberikan nilai baharu kepada lebihan tekstil serta tempat yang hangat dalam kehidupan seharian.

Pengiktirafan

Mengenai A' Design Award Besi

PatchU Identiti Jenama, Reka Bentuk Karakter ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. PatchU Identiti Jenama, Reka Bentuk Karakter diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. PatchU Identiti Jenama, Reka Bentuk Karakter dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: A circular design brand that transforms leftover bedding fabrics into character IP series based plush toys and lifestyle accessories, establishing a new business model for company by converting surplus materials into value added products. Rather than focusing solely on material reuse, it highlights healing, companionship, and emotional value. Sewing traces and patchwork logic, and imperfect connections shape the visual identity, making each piece unique and sustainability part of everyday life.
Tag: Branding, Circular Design, Upcycled Leftover, Plush Toy, Character IP Economy.
Teknologi Pengeluaran: PatchU is realized through existing bedding manufacturing capabilities, reintroducing leftover fabrics that cannot return to mass production as the brand’s core material. Fabrics are sorted by size, texture, and tone, then transformed into plush companion products using flexible patterns. Visible stitching and patchwork are intentionally preserved as brand features. Through small-batch making and manual adjustment, each piece retains natural variation, allowing production to reflect PatchU’s values of warmth, imperfection, and individuality while ensuring a consistent and authentic brand experience.
Cabaran Reka Bentuk: The main challenge for PatchU was avoiding being perceived as merely an eco or recycled-material brand. Leftover fabrics are often associated with low value, making it difficult to build emotional connection and trust. In addition, variations in fabric size, color, and texture challenged product consistency. Rather than hiding these imperfections, PatchU embraced them as brand characteristics. Through patching, stitching, and a gentle visual language, the brand reframed difference as individuality, shifting attention from material origin to emotional companionship and redefining how circular brands are perceived.
Penyelidikan: PatchU approaches brand and product design by rethinking how leftover fabrics from the bedding manufacturing process can be transformed into everyday objects that people feel comfortable using, connecting with, and keeping as long-term companions. The brand treats these leftover materials as unfinished elements, giving them new roles and emotional meaning through patching, stitching, and reassembly. As the brand evolves, PatchU reflects on people’s expectations of healing, companionship, and everyday objects, translating these feelings into gentle forms, a recognizable visual system, and an approachable brand tone. Feedback shows that compared to direct environmental messaging, people are more likely to understand and accept circular values through feelings of being cared for and accompanied. With emotion at its core, PatchU creates a brand experience where sustainability naturally becomes part of everyday life and is felt rather than explained.
Inspirasi: The name is derived from patch, meaning repair and reconnection, reflecting the reuse of leftover bedding fabrics. The letter U represents you, linking the act of repair with the person being cared for. Beyond material regeneration, the name expresses emotional connection and companionship. It embodies sustainability, healing, and vitality, transforming repair into a gentle, human centered experience rooted in everyday life.
Tempoh Projek: The PatchU brand was conceived and planned in November 2025, with the development of the overall brand direction and product concepts initiated at the same time. In January 2026, the design of the IP characters began, gradually completing character definition and visual expression. In February 2026, the PatchU trademark and related intellectual property were formally filed, establishing a foundation for brand identity and future applications.
Aliran Operasi: PatchU collects leftover fabrics from bedding production and reorganizes them by texture and tone before redesigning them into simplified plush and companion products. Through patching and stitching, fabrics are transformed into warm, character-driven objects, with visible seams becoming part of the story. Interaction goes beyond use, as products are meant to be hugged, carried, and lived with. Through packaging and visual storytelling, PatchU helps users understand the meaning behind each piece, turning leftover materials into emotional connections and more meaningful everyday experiences.
Paten: Copyright belongs to acdesign associates International Co.,Ltd.
Trademark (2026) Trademark Holder: Caliphil Enterprise Co., Ltd.
Ahli Pasukan: ChungSheng Chen
EnYang Chen
WanYun Lo
TingYuan Lin
Tainan University of Technology/ Product Design Department
acdesign associates International Co.,Ltd
Caliphil Enterprise Co., Ltd.
Kredit Imej: Image#1~#5: acdesign associates International Co., Ltd.