Heritage Wrap Beverage Packaging Fungsi Utama: Pembungkusan Minuman oleh Kazuo Fukushima and Aya Tanaka

Reka bentuk Heritage Wrap Beverage Packaging Fungsi Utama: Pembungkusan Minuman oleh Kazuo Fukushima and Aya Tanaka ialah pemenang yang sangat dihormati bagi 2026 A' Design Award Perak yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

PerakPembungkusan· 2026

Heritage Wrap Beverage Packaging Fungsi Utama: Pembungkusan Minuman

oleh Kazuo Fukushima and Aya Tanaka

Klien: Meiji China Investment Co.,Ltd.

Pemenang A' Design Award Perak dalam Kategori Pembungkusan

19,731

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #179695

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Warna

Reka Bentuk

Mengenai Heritage Wrap Beverage Packaging Fungsi Utama: Pembungkusan Minuman

Teks Buku: Reka bentuk pembungkusan minuman ini mentafsirkan semula latte teh hitam klasik menerusi ekspresi grafik kontemporari. Motif hiasan tradisional diabstrakkan menjadi corak balutan berterusan yang meningkatkan keterlihatan dari semua sudut sambil mencipta aliran visual yang berirama. Label tengah yang berstruktur mewujudkan kejelasan dan hierarki, mengimbangi kekayaan hiasan dengan keterbacaan. Reka bentuk ini menyampaikan kehadiran yang halus namun mesra, memastikan pengiktirafan rak yang kukuh dan keselarasan visual merentasi pelbagai persekitaran runcit.

Pengiktirafan

Mengenai A' Design Award Perak

Heritage Wrap Beverage Packaging Fungsi Utama: Pembungkusan Minuman ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Heritage Wrap Beverage Packaging Fungsi Utama: Pembungkusan Minuman diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Heritage Wrap Beverage Packaging Fungsi Utama: Pembungkusan Minuman ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Heritage Wrap is a beverage packaging design that reinterprets a classic black tea latte through a contemporary graphic system. Traditional decorative motifs are transformed into a continuous wrap pattern that enhances shelf impact while preserving clarity and hierarchy. A structured central label anchors the composition, balancing rich visual expression with functional legibility across multiple retail orientations.
Dimensi & Pembungkusan: Carton package: approx. 65 mm (W) x 65 mm (D) x 160 mm (H).
Capacity: 300 mL.
Materials include laminated paperboard carton, plastic screw cap, food-grade internal coating. All specifications follow metric ISO standards.
Tag: Packaging design, Beverage packaging, Tea drink, Cultural pattern, Graphic identity, Retail design, Chinese market, Contemporary heritage
Teknologi Pengeluaran: The packaging is produced using high resolution offset printing on laminated paperboard cartons. Multi color pattern layers were carefully calibrated to ensure color consistency and alignment across folded surfaces. Matte coating is applied to improve tactile quality and reduce glare, while standard recyclable carton materials support large-scale production.
Cabaran Reka Bentuk: The primary challenge was balancing decorative richness with clarity in a compact beverage format. Traditional motifs risked visual overload when applied to small surfaces and folded cartons. Through repeated iteration, scale adjustment, and layout control, the design achieves visual energy without compromising legibility, production feasibility, or retail performance.
Penyelidikan: Type of Research: Applied design research.
Objectives: Modernize a traditional beverage visual identity.
Methodology: Visual analysis, pattern studies, packaging tests.
Tools: Market benchmarking, prototyping, print trials.
Participants: Designers and brand stakeholders.
Results: Strong shelf recognition and visual differentiation.
Impact: Reinforced brand presence through culturally adaptive design.
Inspirasi: The design was inspired by the challenge of presenting a familiar tea based beverage in a way that feels both contemporary and culturally grounded. Research into traditional textile and ornamental patterns informed a modern reinterpretation that avoids nostalgia. The goal was to translate heritage into rhythm, color, and structure that resonate with today’s urban consumers.
Tempoh Projek: The project started in December 2024 in Shanghai and was completed in February 2025. It was developed for Meiji China and launched commercially in the Chinese market in 2025 through nationwide retail distribution channels.
Aliran Operasi: Consumers interact with the packaging primarily through visual recognition. The all around pattern creates immediate shelf visibility from any angle, while the framed label provides clear product information at first glance. The screw-cap carton supports easy opening, resealing, and comfortable single hand use in everyday consumption scenarios.
Ahli Pasukan: Creative Director: Kazuo Fukushima, Graphic Designer: Aya Tanaka and Account Director: Xu Xuehua
Kredit Imej: SHANGHAI NO PROBLEM BRAND DESIGN CO.LTD