Zhang Gong Lao Jiu Pembungkusan Minuman Keras oleh Wen Liu

Reka bentuk Zhang Gong Lao Jiu Pembungkusan Minuman Keras oleh Wen Liu ialah pemenang yang sangat dihormati bagi 2026 A' Design Award Perak yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

PerakPembungkusan· 2026

Zhang Gong Lao Jiu Pembungkusan Minuman Keras

oleh Wen Liu

Klien: Shenzhen Oracle Creative Design Co.,Ltd.

Pemenang A' Design Award Perak dalam Kategori Pembungkusan

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Reka Bentuk

Mengenai Zhang Gong Lao Jiu Pembungkusan Minuman Keras

Zhang Gong Lao Jiu ialah reka bentuk pembungkusan untuk baijiu Cina yang telah lama diperam. Botolnya diperbuat daripada terakota kasar dengan butiran timbul, dan bentuknya mengingatkan kepada kecacatan tidak sengaja pada tembikar yang dibentuk di atas roda pemutar. Permukaan yang kasar memberikan botol ini kualiti sentuhan yang kuat. Penutupnya diperbuat daripada plastik dengan kemasan ira kayu tiruan dan memenuhi piawaian pengedapan yang ketat. Kotak luarnya menggabungkan oak gabus semula jadi dengan logam, menambah penebatan haba dan penyerapan hentakan untuk pengangkutan yang selamat. Reka bentuk ini berpusat pada deria sentuhan.

Pengiktirafan

Mengenai A' Design Award Perak

Zhang Gong Lao Jiu Pembungkusan Minuman Keras ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Zhang Gong Lao Jiu Pembungkusan Minuman Keras diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Zhang Gong Lao Jiu Pembungkusan Minuman Keras ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: With a legacy spanning 4,000 years of brewing craftsmanship, the brand stands as an iconic classic in the history of Chinese baijiu. As the pioneer of "low-alcohol baijiu," it innovated with the "locust blossom fermentation" technique during the brewing process, endowing the liquor with a distinctive flavor profile and an exceptionally smooth, mellow taste. Its packaging design draws inspiration from the "art of time," interpreting historical artistry through contemporary forms and innovative materials. Every detail is a refined representation of centuries of masterful craftsmanship. To savor this liquor is not merely to enjoy a fine drink, but to begin a dialogue with a 4,000-year-old brewing tradition.
Dimensi & Pembungkusan: 120mm*120mm*280mm
Tag: Natural, Rustic, Time-Tempered, Eco-Conscious
Teknologi Pengeluaran: The bottle combines modern craftsmanship with the rustic texture of traditional terracotta, featuring embossed details for a good tactile experience. The cap meets strict sealing standards with a simulated wood grain design made of plastic, balancing visual harmony and shipping durability.
The outer box pairs natural cork oak with metal. Beyond providing thermal insulation and shock absorption for safe transit, this sustainable material underscores the brand's commitment to environmental responsibility.
Cabaran Reka Bentuk: The product is positioned as an aged liquor. In the Chinese baijiu market, brands emphasizing the concept of "aged liquor" are not uncommon. Therefore, breaking away from conventional product design approaches to create a product that stands distinctly apart from market competitors is crucial. Additionally, the scalability of the packaging design must be considered for potential future brand series development.
Penyelidikan: Based on in-depth field research—including organized interviews with over a hundred consumers and systematic visits to major distributors—the team obtained comprehensive and detailed market analysis reports. After multiple rounds of thorough communication with the client, it was decided to integrate design concepts from multiple perspectives, ultimately creating a unique baijiu packaging centered on the theme of "tactile experience."
Inspirasi: Inspired by the accidental deformations of pottery shaped on a spinning wheel, the bottle captures this spontaneous form to emulate the texture and silhouette of time-weathered artifacts. The coarse ceramic retains a raw, tactile roughness. To touch it is to feel the passage of time—an experience that savors the soft narrative of years and the story of its brewing legacy.
Tempoh Projek: November 2024, Shenzhen, China
Aliran Operasi: This work is centered around the theme of "touch," guided by the philosophy that "design should speak for itself." This core principle directed the meticulous selection of materials and techniques specifically for their tactile qualities. When consumers physically interact with the product, they can intuitively perceive and appreciate the profound concept embedded within it.
Ahli Pasukan: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Wentao Li, Zhipeng Li