Rebrand Next Fungsi Utama: Penjenamaan oleh Eluan Araujo

Reka bentuk Rebrand Next Fungsi Utama: Penjenamaan oleh Eluan Araujo ialah pemenang yang sangat dihormati bagi 2026 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual.

GangsaGrafik· 2026

Rebrand Next Fungsi Utama: Penjenamaan

oleh Eluan Araujo

Klien: Ash Studio

Pemenang A' Design Award Gangsa dalam Kategori Grafik

14,435

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #167125

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Rebrand Next Fungsi Utama: Penjenamaan

Teks Buku: Projek ini mempersembahkan satu sistem identiti visual yang direka untuk mewakili kewujudan bersama dan kesinambungan antara generasi berbeza dalam konteks institusi yang dikongsi bersama. Cadangan ini berasaskan struktur geometri yang jelas dan bermodul yang membolehkan aplikasi fleksibel sambil mengekalkan ketekalan visual. Simbol ini menggabungkan kesederhanaan formal dengan kedalaman simbolik, membenarkan penyesuaian merentasi pelbagai format dan khalayak. Hasilnya ialah satu identiti yang tahan lama dan berfungsi, sesuai untuk persekitaran yang memerlukan keseimbangan antara ekspresi kontemporari dan tradisi.

Pengiktirafan

Mengenai A' Design Award Gangsa

Rebrand Next Fungsi Utama: Penjenamaan ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Rebrand Next Fungsi Utama: Penjenamaan diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Rebrand Next Fungsi Utama: Penjenamaan memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: The project presents a visual identity system that translates continuity direction and belonging through a unique symbolic solution. The integration of the letters N and X creates a modular sign representing collective movement and generational evolution. The system allows adaptations without compromising visual consistency making the identity flexible contemporary and enduring across multiple contexts.
Dimensi & Pembungkusan: The identity was developed as a modular vector based system built on a rational geometric structure and principles of harmonic proportion. The elements maintain clarity and recognition across different scales and media. The system includes responsive variations grid specifications color standards typographic hierarchy and guidelines for digital print event and signage applications.
Tag: branding, graphic design, visual identity, rebranding, youth, contemporary, modular system, symbol, logo, institutional
Teknologi Pengeluaran: The development involved hand drawn sketches geometric studies and progressive digital refinement. Multiple monogram configurations were tested before defining the final structure. Vector construction ensures precision scalability and consistent reproduction. The system replaces a previously generic symbol with a proprietary identity designed for long term visual longevity.
Cabaran Reka Bentuk: The primary challenge was balancing the expectations of three distinct audiences teenagers shaped by post 2010 digital culture young adults influenced by early 2000s references and leadership grounded in traditional values. The identity needed to feel contemporary without alienating institutional expectations. This required a restrained yet expressive visual language resulting in a system that achieved cross generational acceptance and reinforced cultural relevance.
Penyelidikan: Research type qualitative and comparative. The objective was to understand generational visual perception. Methodology included cultural analysis visual benchmarking and symbolic mapping. Data was collected through literature review visual audits and group observation. The result was a modular system with improved cohesion relevance and communication sustainability.
Inspirasi: This project emerged from the need to create a visual identity capable of representing two distinct generations within a shared institutional purpose. The inspiration came from observing how teenagers and young adults relate to symbols identity and belonging. The goal was to build a visual language that respects cultural and behavioral differences while reinforcing unity and collective continuity.
Tempoh Projek: The project was developed between March and April 2024 in Curitiba, Brazil.
Aliran Operasi: The visual system operates in a clear and intuitive way enabling immediate recognition and consistent use. Its structure allows subdivisions for different groups age ranges and activities while maintaining visual unity. Audiences interact through simple visual cues while leadership benefits from easy application and cohesive communication.