Brown Brothers Limited Edition Fungsi Utama Bungkusan Botol Wain oleh Yiqi Tang and Zona Yuechen Guan

Reka bentuk Brown Brothers Limited Edition Fungsi Utama Bungkusan Botol Wain oleh Yiqi Tang and Zona Yuechen Guan ialah pemenang yang sangat dihormati bagi 2025 A' Design Award Besi yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

BesiPembungkusan· 2025

Brown Brothers Limited Edition Fungsi Utama Bungkusan Botol Wain

oleh Yiqi Tang and Zona Yuechen Guan

Klien: Brown Brothers

Pemenang A' Design Award Besi dalam Kategori Pembungkusan

13,099

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #164761

Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Brown Brothers Limited Edition Fungsi Utama Bungkusan Botol Wain

Teks Buku: Brown Brothers Edisi Terhad ialah bungkusan yang direka untuk wain moscato berbuih berperisa buah-buahan. Rangkaian ini merangkumi tiga varian yang mewakili waktu pagi, senja dan tengah malam. Dakwat berwangian digunakan pada setiap varian, supaya keharuman yang sepadan dengan waktu yang dipilih dapat dihasilkan. Warna-warna terang dan corak yang meriah mengingatkan kepada suasana pesta musim panas tropika dan idea perjumpaan semula. Botol tersebut berformat piawai 750 ml, diperbuat daripada kaca yang boleh dikitar semula dan dicetak dengan grafik berkualiti tinggi yang tahan lama. Matlamatnya adalah untuk menjadikan bungkusan ini menarik dari segi penglihatan dan bauan.

Pengiktirafan

Mengenai A' Design Award Besi

Brown Brothers Limited Edition Fungsi Utama Bungkusan Botol Wain ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Brown Brothers Limited Edition Fungsi Utama Bungkusan Botol Wain diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Brown Brothers Limited Edition Fungsi Utama Bungkusan Botol Wain dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: The Brown Brothers Fruity Sparkling Moscato packaging uses scented ink, enhancing both visual and olfactory engagement. Designed for three distinct moments—morning, twilight, and midnight—the packaging offers an interactive experience, immersing users in a tropical party vibe. Its innovative multisensory features, paired with the cultural "reunion" concept for the Asian market, make this design stand out.
Dimensi & Pembungkusan: The Brown Brothers Fruity Sparkling Moscato bottle is a standard 750 ml wine bottle with dimensions of approximately 75 mm in width, 75 mm in depth, and 300 mm in height. The packaging features scents for each time-of-day variant. The bottle is made from recyclable glass, with high-quality printing for durability and eco-friendliness. The total weight, including liquid, is approximately 1200 g, ensuring it maintains a premium feel while being practical for handling and shipping.
Tag: Brown Brothers Winery, Scented Ink, Eco-friendly Packaging, Tropical Party, Reunion, Multisensory Packaging, Asian Market, Chinese Market, Innovative Design, Festive Celebration
Teknologi Pengeluaran: The packaging uses scented ink that is tailored to each design, creating environmental excitement and enhancing the olfactory experience. The bottles are produced with eco-friendly, recyclable materials. Advanced printing techniques were used to ensure high-quality graphics that reflect the tropical party atmosphere, while also maintaining durability and consumer appeal.
Cabaran Reka Bentuk: The biggest challenge was integrating multisensory elements, while maintaining high production quality and cost efficiency. Another obstacle was ensuring that the design resonated with both the Asian market's cultural concept of "reunion" and the festive tropical theme. Technological limitations in ink production and sustainable material sourcing required innovative solutions, balancing aesthetics with environmental impact.
Penyelidikan: The objective was to enhance user interaction through multisensory design. The methodology involved market analysis and consumer behavior studies to understand preferences. Data was collected via focus groups and user testing, using tools like surveys and sensory evaluations. Participants were young adults, aged 25-35, in Asia. Results showed a strong preference for cold-activated and scented ink features. Insights indicated that multisensory packaging increases product engagement and aligns well with festive consumer behavior, positively impacting business and design trends.
Inspirasi: The design was inspired by the vibrant atmosphere of tropical summer parties and the concept of "reunion" in Asian culture. Our goal was to create an immersive experience, reflecting the energy of different moments throughout the day—morning, twilight, and midnight. Extensive research into scented-ink printing allowed us to blend visual excitement with olfactory elements, enhancing the sensory engagement of each design.
Tempoh Projek: The project started in November 2023 in Shanghai and finished in May 2024, and was officially launched for sale in July 2024.
Aliran Operasi: The packaging interacts with users in a multisensory way. The scented ink enhances the experience by releasing a unique fragrance, matching the mood of morning, twilight, or midnight. This playful interaction creates a dynamic and engaging experience for users, making every moment feel festive and personal while enhancing the overall enjoyment of the product.
Ahli Pasukan: Art Director: Yiqi Tang
Creative Director: Zona Yuechen Guan
Kredit Imej: Image #1: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #2: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #3: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #4: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #5: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.