Avoya Pembungkusan Kaca oleh Sule Esra Cetinkaya

Reka bentuk Avoya Pembungkusan Kaca oleh Sule Esra Cetinkaya ialah pemenang yang sangat dihormati bagi 2025 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

GangsaPembungkusan· 2025

Avoya Pembungkusan Kaca

oleh Sule Esra Cetinkaya

Klien: Avoya

Pemenang A' Design Award Gangsa dalam Kategori Pembungkusan

16,312

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #164399

Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Avoya Pembungkusan Kaca

Botol air mineral Avoya melambangkan kesucian, keseimbangan, dan pembaharuan. Bentuknya yang anggun dan menirus meningkatkan ergonomik sambil melambangkan kecairan air. Label ini memaparkan ikon bulat yang halus, mewakili kitaran pembaharuan dan intipati penyegaran air mineral yang kaya. Dibuat daripada kaca flint tambahan berkualiti tinggi, dengan pilihan ton pirus dan hijau, botol ini memelihara kandungan premiumnya sambil menawarkan estetika yang halus. Interaksi ketelusan dan cahaya menonjolkan kesuciannya, menggabungkan keanggunan moden dengan kuasa pemulihan alam semula jadi.

Pengiktirafan

Mengenai A' Design Award Gangsa

Avoya Pembungkusan Kaca ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Avoya Pembungkusan Kaca diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Avoya Pembungkusan Kaca memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: In today’s fast-paced world, where life's demands are ever-changing and constantly call for adaptation and rejuvenation, achieving balance requires significant effort. This is where Avoya distinguishes itself as a key to a healthier life. The Avoya sparkling mineral water bottle is crafted to reflect the purity and revitalizing benefits of its premium mineral content and natural ingredients.
Dimensi & Pembungkusan: Avoya bottles produced in three sizes: 200 ml (52 mm x 165 mm), 250 ml (56 mm x 175 mm) and 750 ml (78 mm x 262 mm)
Tag: Beverage Packaging, Active Lifestyle, Sparkling Water, Gastronomic Experience, Functional Beverage, Mineral water, natural mineral water
Teknologi Pengeluaran: Avoya bottle produced by IS Production Method by using Soda-Lime glass material.
Cabaran Reka Bentuk: The challenge of the project lay in how to refine the bottle to accommodate a modern interpretation of an understated product for consumption scenarios in an active, healthy lifestyle. On the other hand, the process of adhering to the criteria for mass production needed to achieve a lightweight bottle design was a challenging factor.
Penyelidikan: According to data from the Gürok Group, the owner of the AVOYA brand, Turkish consumers are increasingly prioritizing health, wellness, and sustainability. In 2024, 67% of consumers expressed a demand for health-oriented products, yet only 35% of the market met these needs. Trends show growing interest in low-sugar, clean-label products, as well as experiential and functional beverages supporting holistic health. AVOYA addresses this gap with sustainable packaging and natural, preservative-free, colorant-free, and sweetener-free ingredients, helping consumers renew themselves physically, mentally, and spiritually.
Inspirasi: Avoya's design inspiration stems from the desire to unite purity and strength, reflecting the essence of mineral water. Its broad-shouldered form symbolizes resilience, while the minimalist aesthetic highlights the product’s natural ingredients. In line with the brand identity, the revitalizing and refreshing cycle of natural minerals is reflected in the label designs. The bottles are available in 20 cl, 25 cl, and 75 cl sizes. The 20 cl version, containing plain sparkling mineral water, is produced in green-colored glass, while the 25 cl fruit-infused varieties are presented in flint glass to emphasize their diverse color options. The 75 cl version, featuring turquoise-colored glass and a special signature label, enhances its premium feel while reinforcing the brand’s commitment to a natural and health-conscious identity.
Tempoh Projek: The design and development of the Avoya bottle began in Istanbul, Turkey, in 2022. In the second half of 2024, it entered production at a 20,000-square-meter facility and was introduced to the market. Avoya’s high-tech production facility in Burdur houses one of the most advanced R&D laboratories in Europe.
Aliran Operasi: Suitable for active lifestyles, Avoya sparkling mineral water features a bottle design that provides a pleasant drinking experience with its lightweight form and elegant silhouette. Its gastronomic approach, incorporating unique ingredient blends, complements a wide range of flavors -from elderflower to grapefruit and cherry- and can even be found on cocktail.
Ahli Pasukan: Bottle Designer: Şule Esra Çetinkaya
Label Designer: Landor & Fitch