Reka bentuk Bright Side Goods Identiti Korporat oleh Bilan Liu ialah pemenang yang sangat dihormati bagi 2024 A' Design Award Besi yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual.
BesiGrafik· 2024
Bright Side Goods Identiti Korporat
oleh Bilan Liu
Klien: Bright Side Goods
Pemenang A' Design Award Besi dalam Kategori Grafik
Pemenang Anugerah Yang Disahkan
Sahkan Status Anugerah untuk #161322Reka Bentuk
Mengenai Bright Side Goods Identiti Korporat
Reka bentuk Bright Side Goods menggabungkan kemampanan dengan keanggunan moden, menarik minat pengguna yang prihatin alam sekitar. Ia mengimbangkan nilai-nilai persekitaran dengan estetika kontemporari, terkandung dalam logo yang menggabungkan hati dan huruf B, dijalin dengan motif sofa dan lampu, melambangkan keselesaan dan cahaya. Reka bentuk ringkas ini menangkap intipati kecanggihan mesra alam, bergema dengan khalayak yang menghargai kemampanan dan gaya.
Pengiktirafan
Mengenai A' Design Award Besi
Bright Side Goods Identiti Korporat ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Bright Side Goods Identiti Korporat diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Bright Side Goods Identiti Korporat dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.
Di Sebalik Reka Bentuk
Kit Akhbar
Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.
- Ciri-Ciri Unik
- The design merges sustainability with modern style, appealing to eco-aware consumers. The company creates home products using recycled and upcycled materials, making it more than just a brand—it's a commitment to the environment and design. Their mission is to blend eco-responsibility with visual appeal, forming a distinct identity that lessens environmental impact while enhancing home aesthetics.
- Dimensi & Pembungkusan
- The visual identity of Bright Side Goods is designed to work well on different media, from big billboards to small phone screens. The logo can change size, being clear to read at 30mm wide for print and 60 pixels wide for digital use. The main blue color and white spaces are consistent in all uses, keeping the brand's look the same everywhere. The Proxima Nova font is used in various sizes, ensuring it’s easy to read both in print and online. Our design guidelines help make sure the logo, colors, fonts, and images stay consistent across all materials.
- Tag
- Sustainable Design, Visual Identity, Visual Communication, Brand Identity, Eco-friendly Branding
- Teknologi Pengeluaran
- I aimed to capture the essence of Bright Side Goods, focusing on renewal, continuity, and a cozy home feeling. The logo combines a heart and the letter 'B', with integrated symbols of a sofa and lamp, representing comfort and light. These elements reflect the brand's dedication to sustainable, stylish living spaces. The heart symbolizes compassion and sustainability, while the 'B' directly represents Bright Side Goods. This logo is more than a symbol; it tells the story of the brand's commitment to enhancing homes with eco-friendly elegance and warmth.
- Cabaran Reka Bentuk
- The toughest part of creating the design for Bright Side Goods was finding the right balance between eco-friendliness and a modern, stylish appearance, ensuring it also resonated with market trends. I had to weigh the historical and social facets of sustainable design against contemporary aesthetics. I encountered challenges with environmental regulations and the quest for sustainable materials and methods compatible with the design.
- Penyelidikan
- I carried out surveys and studies, collecting information online and through interviews. The findings showed people prefer products that are eco-friendly and look good. This helped me create a design that matches these preferences, benefiting the business and supporting green design.
- Inspirasi
- The inspiration for Bright Side Goods' design came from blending eco-friendliness with modern style. Driven by the brand's commitment to sustainability and fashionable design, I aimed to craft a visual story that reflects these ideals. My research on sustainable design trends and what consumers like guided the creation of a design that combines environmental care with modern sophistication.
- Tempoh Projek
- The project commenced and concluded in 2023, earning nominations for prestigious awards, including the IDA Gold, Muse Silver Award, and NYX Gold Awards.
- Aliran Operasi
- The design of Bright Side Goods ensures a smooth, unified experience across all platforms. From the first encounter on a business card to the website journey, it presents a cohesive brand image. The logo acts as a constant, guiding users through their interaction with the brand, whether online or in-store.
- Kredit Imej
- Illustrator Bilan Liu, 2023.
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