Reka bentuk Italian Pasta Brand Pembungkusan Pasta oleh Olha Takhtarova ialah pemenang yang sangat dihormati bagi 2024 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

GangsaPembungkusan· 2024

Italian Pasta Brand Pembungkusan Pasta

oleh Olha Takhtarova

Klien: SOTB and D

Pemenang A' Design Award Gangsa dalam Kategori Pembungkusan

25,650

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #160328

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Italian Pasta Brand Pembungkusan Pasta

Jenama Pasta Itali ialah reka bentuk pembungkusan dan identiti visual untuk pelbagai produk pasta dan sos. Warna asas biru tua menyatukan keseluruhan rangkaian produk, manakala warna-warna terang seperti oren, koral, ungu, hijau dan biru membezakan setiap bentuk pasta di rak. Aksen emas Pantone serta logo terukir yang menggambarkan seorang cef merujuk kepada kaedah tradisional pembuatan pasta. Arahan memasak dan maklumat pemakanan dicetak pada setiap bungkusan, dengan tipografi yang jelas bagi memudahkan pembacaan pantas. Bahan yang boleh dikitar semula digunakan untuk pembungkusan ini.

Pengiktirafan

Mengenai A' Design Award Gangsa

Italian Pasta Brand Pembungkusan Pasta ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Italian Pasta Brand Pembungkusan Pasta diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Italian Pasta Brand Pembungkusan Pasta memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: The project aimed to create a unique brand that would appeal to the main target audience and attract a new, younger audience. The task was to incorporate the image of traditional pasta-making methods and modern challenges and innovations into the visual identity and packaging design. This design should stand out in the competitive market of pasta products not just because of its aesthetics, but also because it embodies the brand's core values and attractiveness.
Dimensi & Pembungkusan: Penne, Conchiglie, Farfallei, Cavatappi, Felinni, Fusilli, Macceroni- packing size 340 x 270 mm
Linguine, Spaghetti, Bucatini - packing size 300 x 120 mm
Marinara Sauce, Tomato Basil - sticker 30 x 70 mm
Tag: packaging, pasta, Italy, food packaging
Teknologi Pengeluaran: The packaging for Italian pasta emphasizes its high quality and premium nature through attractive design and top-tier materials. It includes essential information like cooking instructions and nutritional details while employing vibrant colors and quality printing. Gold Pantone color adds a luxurious touch, enhancing perceived value. Moreover, the packaging is eco-friendly, using recyclable materials.
Cabaran Reka Bentuk: Creating impressive packaging for each variant of pasta required collaborative work on an attractive and practical design. It was expected that this approach would grab customers' attention and make it easy to identify the contents of each package. The main goal was to blend beauty and utility, creating packaging that is both visually appealing and informative. Font selection was also considered to facilitate quick understanding of the key features of the packaging and provided information. This carefully thought-out approach not only enhances visual appeal but also ensures quick and informative understanding of the contents.
Penyelidikan: The work on the new brand of pasta products began with Market and competitor analysis, identifying trends and consumer needs. The target audience was defined, along with their preferences and behavioral characteristics. Next, the stage of creating a unique brand image and aesthetically appealing and informative packaging design that corresponds to the brand and attracts consumers' attention follows.
Inspirasi: The visual identity of Chefz Food is characterized by vibrant colors and clear zoning. The color palette includes a deep blue color that unifies all elements in the packaging design into a cohesive whole. Bold and bright shades of orange, coral, purple, green, and blue effectively distinguish the product on the shelf, help differentiate individual items in the product line, and stand out favorably against competitors.
Tempoh Projek: Dubai, UAE the project began in September 2022 and ended in March 2023
Aliran Operasi: Packaging should be convenient and attractive to the target audience. This requires analyzing the audience, market and competitors. The values and style of Chefz Food are reflected in the unique logo with the image of the chef. This character represents the brand and communicates with consumers, creating connections. "Engraved" logo emphasizes tradition and quality, setting the product apart. The packaging is visually appealing, informative and provides easy recognition of the contents.