China In The Classics Reka Bentuk Grafik Promosi oleh Zhou Haiwen, Che Shilong and Guo Cheng

Reka bentuk China In The Classics Reka Bentuk Grafik Promosi oleh Zhou Haiwen, Che Shilong and Guo Cheng ialah pemenang yang sangat dihormati bagi 2024 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual.

GangsaGrafik· 2024

China In The Classics Reka Bentuk Grafik Promosi

oleh Zhou Haiwen, Che Shilong and Guo Cheng

Klien: China Global Television Network Co., Ltd.

Pemenang A' Design Award Gangsa dalam Kategori Grafik

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Reka Bentuk

Mengenai China In The Classics Reka Bentuk Grafik Promosi

China in the Classics ialah reka bentuk grafik promosi yang dicipta untuk sebuah program televisyen mengenai karya klasik kuno China. Buku menjadi subjek utama reka bentuk ini. Buku-buku kuno Timur dan Barat dijadikan rujukan, termasuk kepingan buluh China, buku berjahit benang, gulungan kulit dan buku bersampul keras. Bentuk-bentuk ini didekonstruksi dan disusun semula menjadi simbol visual yang ringkas. Tajuk sepuluh karya klasik digabungkan dengan seni kaligrafi China. Kotak hadiah menggunakan kertas bertekstur istimewa. Reka bentuk ini membantu masyarakat daripada pelbagai latar belakang budaya memahami buku dan kisah-kisah China dengan lebih mendalam.

Pengiktirafan

Mengenai A' Design Award Gangsa

China In The Classics Reka Bentuk Grafik Promosi ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. China In The Classics Reka Bentuk Grafik Promosi diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. China In The Classics Reka Bentuk Grafik Promosi memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: China in the Classics, a show produced by China Media Group, examines the stirring stories of ancient Chinese classics by selecting the most outstanding of these traditional, cultural masterpieces and examining the creation process and core ideology in a form that combines cultural seminars, drama and visualization. It brings the ancient classics alive, demonstrating Chinese wisdom, ethos and values implied in the ancient classics.
Dimensi & Pembungkusan: These creative gift articles are for ministerial visits of foreign exchanges and cooperation for the China Media Group. The central theme - China in Classics, contains cultural attributes in terms of gift box packaging form, vision, material, and content. The titles of the ten classics are graphically processed, combining imaginary for overseas publicity of the classics, to form an easy-to-understand visual symbol. The titles are combined with Chinese calligraphy. It refers to traditional Chinese styles, such as Chinese labels, ancient book typesetting, etc. The material uses special tactile paper.
Tag: China, Classics, Heritage, Culture, Creativity
Teknologi Pengeluaran: The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc. It is so re-organized into easy-to-understand visual symbols. Viewers can easily feel the historical emotions from the graphics and explore the story behind the graphics.
Cabaran Reka Bentuk: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal.

In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books.
Penyelidikan: In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, you can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols.
Inspirasi: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories.
Tempoh Projek: The project started in 2022 in China, and is still promoted and distributed.
Aliran Operasi: In the processing of the classics, the ancient books of the East and the West are referenced, and the books of different materials and binding methods are visually processed.
In the presentation of the text, you can see the word dictionary of Chinese characters from the lines of the book; you can also see The Classics in English. People with different cultural backgrounds can see different worlds, but nonetheless feel the same design concept, with the text arousing people's spiritual resonance.
Ahli Pasukan: Zhou Haiwen, Che Shilong, Guo Cheng
Kredit Imej: Illustrators, Creators: Zhou Haiwen, Che Shilong, Guo Cheng