Martial Essence In Brew Fungsi Utama: Pembungkusan Arak oleh Zhejiang Sci-Tech University

Reka bentuk Martial Essence In Brew Fungsi Utama: Pembungkusan Arak oleh Zhejiang Sci-Tech University ialah pemenang yang sangat dihormati bagi 2024 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

GangsaPembungkusan· 2024

Martial Essence In Brew Fungsi Utama: Pembungkusan Arak

oleh Zhejiang Sci-Tech University

Klien: Zhejiang Sci-Tech University

Pemenang A' Design Award Gangsa dalam Kategori Pembungkusan

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Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #154615

Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

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Reka Bentuk

Mengenai Martial Essence In Brew Fungsi Utama: Pembungkusan Arak

Teks Buku: Martial Essence In Brew ialah reka bentuk pembungkusan untuk Laojiuhan, arak sulingan dari Yongjia, Wenzhou. Reka bentuk ini menggunakan Fenglin Southern Fist, seni mempertahankan diri tempatan, sebagai elemen visual utamanya. Garisan keemasan menggariskan enam pergerakan klasik, dan nama produk ditulis dalam kaligrafi tebal. Corak titisan di bawah aksara terakhir merujuk kepada proses penyulingan. Botol ini mempunyai kemasan hitam matte dengan penutup logam berwarna emas. Botol dan penutupnya diukir dengan hiasan gunung dan sungai, yang menambah ciri khas serantau serta genggaman antigelincir. Botol ini memuatkan 500 mililiter.

Pengiktirafan

Mengenai A' Design Award Gangsa

Martial Essence In Brew Fungsi Utama: Pembungkusan Arak ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Martial Essence In Brew Fungsi Utama: Pembungkusan Arak diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Martial Essence In Brew Fungsi Utama: Pembungkusan Arak memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: A brewing process of an intangible cultural heritage brews Laojiuhan in Yongjia, Wenzhou. For its packaging, the design incorporates the Fenglin Southern Fist of Yongjia, also an intangible cultural heritage, as a creative element. It combines vivid martial arts images with vigorous calligraphy, and the black and gold colours present a sense of understated luxury. This design highlights the preciousness of Laojiuhan and pays tribute to and preserves the traditional culture.
Dimensi & Pembungkusan: Bottle: 500ml
Tag: Yongjia LAOJIUHAN, Fenglin Southern Fist, Intangible Cultural Heritage, Calligraphic Fonts, Cultural Inheritance
Teknologi Pengeluaran: The bottle features a subtle black matte finish, which is complemented by a metal cap in gold colour, giving it an understated yet luxurious texture, in keeping with the preciousness of distilling one hundred jins of yellow rice wine to get only three liangs of LAOJIUHAN. In addition, the bottle and cap are engraved with delicate mountain and river ornamentations, adding a unique visual appeal to the overall packaging design.
Cabaran Reka Bentuk: In the design process, the challenge was showcasing the brewing feature and cultural depth. The designers outlined the classic movements of Southern Fist with concise lines to show strength and agility, echoing the handmade brewing and its benefit for meridian relaxation. The droplet pattern on the lower part of the character HAN symbolises its unique brewing process with preciousness. The bottle is engraved with delicate Yongjia mountain and river ornamentations, adding regional features.
Penyelidikan: After conducting market research, the design team discovered that many liquor packaging designs blindly prioritise fancy visuals over regional cultural characteristics and depth, resulting in pretty but superficial packaging. To promote the local culture and create new market opportunities, the packaging of LAOJIUHAN ingeniously blends the intangible cultural heritage element of Fenglin Southern Fist with regional landscape features, resulting in a visual identity rich in brand recognition.
Inspirasi: The packaging design draws inspiration from Yongjia Fenglin Southern Fist, utilising smooth golden lines to depict six classic movements that showcase vitality and strength, perfectly aligning with the benefit of Laojiuhan for meridian relaxation. Meanwhile, the product name is written in Xingkai with solid and bold strokes, and the droplet pattern on the lower part of character Han reflects the brewing process of Laojiuhan, which is collecting beads like sweat during distillation.
Tempoh Projek: The project was designed and developed in June 2023 in Hangzhou and launched in October 2023 in China.
Aliran Operasi: The engraved mountain and river designs on the bottle and cap are both visually pleasing and functional. The embossed texture enhances the visual hierarchy and enriches the tactile sensation. Meanwhile, it symbolises Yongjia, the hometown of LAOJIUHAN, where fertile landscapes nourish excellent liquor, deepening consumer understanding and impressions of the product. In addition, the texture has an antislip effect, providing users with a more secure grip, especially when pouring liquor.
Ahli Pasukan: Feiyang Yuxue, Le He, Qingrui Du, Qingjie Zhang, Hongyi Wang