Moutai 1935 Pembungkusan Minuman Keras oleh Chengdu Wanjiazu Technology Co., Ltd

Reka bentuk Moutai 1935 Pembungkusan Minuman Keras oleh Chengdu Wanjiazu Technology Co., Ltd ialah pemenang yang sangat dihormati bagi 2024 A' Design Award Emas yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

EmasPembungkusan· 2024

Moutai 1935 Pembungkusan Minuman Keras

oleh Chengdu Wanjiazu Technology Co., Ltd

Klien: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

Pemenang A' Design Award Emas dalam Kategori Pembungkusan

2,814,292

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #153916

Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Moutai 1935 Pembungkusan Minuman Keras

Moutai 1935 ialah pembungkusan untuk minuman keras sulingan Cina dari wilayah Guizhou. Botol kaca ini menampilkan corak timbul pada latar belakang merah, memaparkan pemandangan keemasan penjual garam dan perdagangan arak di pekan Moutai. Corak tersebut diilhamkan daripada lukisan genre tradisional Cina. Tiga bulatan riak keemasan ditimbulkan pada bahu botol. Permukaan timbul dikemas dengan semburan glis, yang meningkatkan cengkaman dan sentuhan. Penutup aloi zink menggunakan struktur bergerigi terputus sebagai langkah pencegahan pemalsuan. Kotak hadiah diperbuat daripada papan serpih yang boleh dikitar semula dan terbiodegradasi.

Pengiktirafan

Mengenai A' Design Award Emas

Moutai 1935 Pembungkusan Minuman Keras ialah pemenang A' Design Award Emas, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk kelas pertama, menakjubkan dan cemerlang. Pemenang Emas ialah ciptaan yang sangat inovatif, berwawasan dan berkilau memukau yang mencerminkan kegeniusan, kebijaksanaan dan kepakaran pereka bentuknya. Moutai 1935 Pembungkusan Minuman Keras diharapkan menjadi ciptaan yang sangat dipuji, perintis aliran dan monumental yang memberikan nilai tanpa tandingan. Reka bentuk pemenang A' Design Award Emas ini ialah projek yang menakjubkan dan disegani yang memberi manfaat besar kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Moutai 1935 Pembungkusan Minuman Keras mencetuskan perasaan keinginan yang kuat, membangkitkan semangat, menggalakkan kreativiti dan memukau kita.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Moutai 1935, a classic Chinese distilled spirit from Guizhou province, showcases its cultural essence through the packaging design that embraces the concept of inheriting the essence and bearing in mind the classic. On the bottle, the relief patterns stand out against a backdrop of Chinese red, unfolding a golden scroll of ancient salt sellers buying and savoring liquor in Moutai town. The bottle shoulder is embossed with circular ripples that symbolize time, regional identity, and labour.
Dimensi & Pembungkusan: product dimensions,230 mm x 85 mm x 85 mm
Tag: Moutai, Chinese distilled spirits, Chinese paintings, Relief patterns, Packaging
Teknologi Pengeluaran: The gift box of Moutai 1935 is made from environmentally friendly, recyclable and biodegradable chipboard.
The bottle is crafted from the type of glass commonly used for Chinese distilled spirits. And the patterns on the bottle have been enhanced with a glaze spray to heighten the overall visual appeal.
The zinc alloy cap features an innovative broken dentiform structure as an anti counterfeit measure.
Cabaran Reka Bentuk: The key challenge lay in injecting novelty into the colour scheme of Chinese red and gold, which is commonly seen in the packaging designs for Chinese distilled spirits, and ultimately creating a classic and distinguished image for Moutai 1935. To this end, the bottle uses a muted shade of red as the background hue, exuding a profound vibe. And the inclusion of Chinese genre paintings seamlessly melds the Chinese distilled spirit with stories, imbuing Moutai 1935 with a vibrant cultural essence.
Penyelidikan: After thorough market research, the design team discovered that packaging designs for Chinese distilled spirits often look very similar and lack originality. Few highlight the history and quality of Chinese distilled spirits, and the cultural heritage of the product itself. Recognizing this gap, the design for Moutai 1935 delves into its historical context and regional traits, and further conveys them via traditional Chinese painting art to offer consumers a glimpse into Chinese liquor culture.
Inspirasi: The bottle features the illustrations inspired by traditional Chinese genre paintings, vividly portraying the salt transport of Guizhou and liquor commerce scenes. These visuals highlight the historical significance of Moutai. The three circles of golden ripples on the bottle shoulder mirror the annual rings which represent the passage of time, the Chishui River as the water source of Moutai, and the terraced fields emblematic of the diligence and artisan spirit of Guizhou people.
Tempoh Projek: The design and development of this project started in Chengdu, in November, 2020. It was introduced to the market in Guizhou, in January, 2022.
Aliran Operasi: The text and patterns on the bottle both feature a relief design and are enhanced with a glaze spray. This not only increases friction to prevent slipping when held, but also provides a pleasant touch and aesthetic allure.
Ahli Pasukan: Chengdu Wanjiazu Technology Co., Ltd
Chengdu Sanhui Longhe Advertising Design Co., Ltd
Jing 'an Jia(General Manager& Design Director)
Yi Huang(Designer)