Inspiration Season Poster oleh Chunyang Wang and Qianqian Yao

Reka bentuk Inspiration Season Poster oleh Chunyang Wang and Qianqian Yao ialah pemenang yang sangat dihormati bagi 2023 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual.

GangsaGrafik· 2023

Inspiration Season Poster

oleh Chunyang Wang and Qianqian Yao

Klien: Hangzhou Loft49

Pemenang A' Design Award Gangsa dalam Kategori Grafik

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Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #150999

Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Inspiration Season Poster

Musim Inspirasi ialah reka bentuk visual utama untuk forum reka bentuk yang diadakan di sebuah taman kreatif bandar di Hangzhou. Taman tersebut diubah suai daripada bekas kilang gentian kimia, dan benang bulu biru dipilih untuk menghubungkan masa lampau dan masa kini bangunan tersebut. Poster statik berukuran 841 kali 594 milimeter, manakala poster bergerak berdurasi sepuluh saat dalam format menegak. Benang bulu sebenar yang tergantung dirakam dalam resolusi 4K menggunakan kamera dan rel gelongsor, kemudian disunting, digred warna dan disusun. Getaran benang tersebut menzahirkan detik inspirasi.

Pengiktirafan

Mengenai A' Design Award Gangsa

Inspiration Season Poster ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Inspiration Season Poster diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Inspiration Season Poster memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: “Inspiration Season” is the first large-scale design forum activity held by Hangzhou Loft49. Over 50 years Loft49 has been transformed from an old chemical fiber factory into an urban creative design park.Through several years of demolition and restoration, Loft49 was renewed. To commemorate this history, the author chose wool as the inspiration for this design. The past and the present of the factory building are connected by yarn. It has brought new ideas to the forum activities of the "Inspir
Dimensi & Pembungkusan: Poster : 841*594mm, Motion poster : 9:16 MOV Time:10 second
Tag: Dynamic Poster, Live Filming, Culture of Factory Renovation, Expression of Inspiration
Teknologi Pengeluaran: 1.The poster was shot with Blackmagic and slide rails in 4K vertical screen.2. Post-effect processing, image pick-up, color matching and composition challenges were carried out.3. Combine the moving picture with the graphic design to output the final static poster and dynamic poster
Cabaran Reka Bentuk: The biggest challenge is how to give the content of the dynamic shooting more a sense of graphic design.
Penyelidikan: Modern dynamic image technology is becoming more and more popular, which has a great impact on graphic design.People need to think about how static content fuses with dynamic images.Through the combination of film and graphic design images to find more interesting poster forms and try to break through the boundaries of graphic design. The forum received a lot of positive feedback，which triggered everyone's thinking about graphic design and dynamic design. It brings a new possibility to dynamic graphic design.
Inspirasi: Posters are divided into static and dynamic forms.After actually photographing the real scene space where the wool is hanging, the technology processing is done.Converts the poster to a static state.The blue wool represents the factory of the past and the future of the place.Because Loft49's architectural spatiality is a feature, the dynamic part emphasizes the three-dimensional sense of space composed of wool.The shaking of the wool expresses the moment of inspiration.
Tempoh Projek: Created in Hangzhou China in August 2022
Aliran Operasi: The first thing you see is the rotation of several lines in the picture, which is transformed into a flat poster in a sudden jerk. In the process, people will see the blue wool, sense of space, sudden surprise, and finally reveal the content. The overall flow allows visiters to understand the meaning of the picture and generate inner associations and inspiration.
Ahli Pasukan: Chunyang Wang
Qianqian Yao