Zhong Yuan No. 1 Pembungkusan Teh oleh Tiger Pan

Reka bentuk Zhong Yuan No. 1 Pembungkusan Teh oleh Tiger Pan ialah pemenang yang sangat dihormati bagi 2023 A' Design Award Perak yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

PerakPembungkusan· 2023

Zhong Yuan No. 1 Pembungkusan Teh

oleh Tiger Pan

Klien: Xinyang Wenxin Tea Co., Ltd

Pemenang A' Design Award Perak dalam Kategori Pembungkusan

31,896

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #145467

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Zhong Yuan No. 1 Pembungkusan Teh

Zhong Yuan No. 1 ialah reka bentuk pembungkusan untuk teh Maojian, teh tradisional Cina yang ditanam di ladang bertingkat. Oleh kerana rasa teh ini ringan dan lembut, pembungkusannya dikekalkan halus dan bergaya. Tin teh diperbuat daripada kepingan timah dengan timbulan dan cetakan emas, serta gabungan kemasan matte dan varnis. Bentuk tin yang bertutup mengingatkan kepada pemetik teh yang memakai topi. Kotak luar diperbuat daripada kertas khas dan ditutup dengan tali pinggang berbentuk khas yang diilhamkan daripada bingkai tingkap rumah lama petani teh. Daun teh sebenar menghiasi tali pinggang tersebut.

Pengiktirafan

Mengenai A' Design Award Perak

Zhong Yuan No. 1 Pembungkusan Teh ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Zhong Yuan No. 1 Pembungkusan Teh diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Zhong Yuan No. 1 Pembungkusan Teh ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Chinese traditional aesthetic of shaping a tea can. The bottle is shaped into an abstraction of capped tea-picker in a geometric way. All leaves are picked and cooked by their hands so the tea comes with their body's warmth or temperature. The outer box is locked by a shaped original mountain, telling consumers that tea is the best and of purity.
Dimensi & Pembungkusan: Jar size: 83mm x 123mm
Box size: 300mm x 130mm x 155mm
Tag: tea, maojian tea, Chinese tea, Temple of Heaven, Tiger Pan
Teknologi Pengeluaran: The tea can is made of tinplate, embossed and gold-stamped. The matte and varnish touch is combined and a sense of delicacy is given out. The outer box is made of customized paper and it comes with the idea of less is more. The belt, however, is made with exquisite embossment and stamping of the major icon, Central Land No.1. A simple box with a fine belt, is mixed to lower the psychological pressure on buyers when consuming the product. Yet, it still is a high-end but well-finished product.
Cabaran Reka Bentuk: Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brand's name shown, which is decorated with the actual leaves of the tea. The exquisite techniques also helps to bring a sense of quality of the tea.
Penyelidikan: As the tea grows in terraced fields and its flavor is lighter and milder than usual tea, the package is made into a more implicative and sophisticated one.
Inspirasi: The inspiration comes from the tea and its growing land, which is natural and an eyeful of green. Another factor inspiring the team is the traditional ancient budding aesthetics.With the hat like cap, the can is just like a tea picking farmer.Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brands name shown, which is decorated with the actual leaves of the tea.
Tempoh Projek: The project lasts 4 month, designed in Shenzhen
Aliran Operasi: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Paten: Tiger Pan
Ahli Pasukan: Creative Director: Tiger Pan
Graphic Design: Longfei Xiao
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You
Kredit Imej: Tiger Pan