Reka bentuk Bank of England Identiti Visual oleh Matteo Ruisi and Peter McCabe ialah pemenang yang sangat dihormati bagi 2022 A' Design Award Perak yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual.
PerakGrafik· 2022
Bank of England Identiti Visual
oleh Matteo Ruisi and Peter McCabe
Klien: Bank of England
Pemenang A' Design Award Perak dalam Kategori Grafik
Pemenang Anugerah Yang Disahkan
Sahkan Status Anugerah untuk #138983Reka Bentuk
Mengenai Bank of England Identiti Visual
Mereka bentuk untuk bank pusat bermakna mencari keseimbangan antara maklumat teknikal dan sensitif, hasil pimpinan kakitangan, komunikasi am yang menarik, dan pelbagai peraturan. Ini bukanlah mudah untuk dicapai dan ia berdasarkan dinamik dalaman yang halus. Identiti baharu ini telah dibangunkan bersama orang-orang yang akan menggunakannya, mengimbangkan semua aspek komunikasi. Ia memberi tumpuan untuk menjangkau orang ramai yang lebih luas dengan pendekatan yang mudah diakses, relevan, berstruktur, dan tersendiri. Prinsip-prinsip utama ini telah digunakan sebagai hala tuju reka bentuk untuk semua aset visual.
Pengiktirafan
Mengenai A' Design Award Perak
Bank of England Identiti Visual ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Bank of England Identiti Visual diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Bank of England Identiti Visual ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.
Di Sebalik Reka Bentuk
Kit Akhbar
Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.
- Ciri-Ciri Unik
- The new visual identity for the Bank of England has been designed following four key principles: accessibility, relevance, structure, distinctiveness.
The new logo is designed with a dyslexia friendly type. The Britannia seal is more welcoming and inclusive. Colours are inspired by the notes. Photography depicts the design of the Bank's notes. Charts and diagrams have been created together with wider staff.
Accessibility charities have been consulted at different stages. - Dimensi & Pembungkusan
- Not applicable
- Tag
- Accessible, relevant, structured, distinctive, optimised, simple, balanced
- Teknologi Pengeluaran
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects, Frontify.com, HTML and CSS.
- Cabaran Reka Bentuk
- The biggest challenge was to define an effective balance between accessible contents, very technical and sensitive information, staff-led outputs, chart design, and engaging general communications.
The project has been entirely managed in-house, to get the opportunity to involve wider staff in delicate aspects of the design process. This approach has guaranteed the simplification and optimisation of the design process. - Penyelidikan
- The most effective way for the Bank to be understood lies in the accessibility aspect. The content the Bank produces is very technical, and difficult to understand. Sometimes even for a trained audience.
Accessibility experts have been involved at different stages. They've contributed to the definition of a creative strategy and a design solution that improves the readability of the Bank contents, especially regarding charts. - Inspirasi
- The Bank of England has recently embraced new forms of communicating. Its vision is to be open, inclusive, and straightforward to reach a wider audience. However, it is hard to conjugate staff-led technical outputs and general communications in a manner that the visuals meet the vision consistently.
To solve that, the visual identity has been brought more in line with the Bank's values, purpose, and mission to get closer to the public it serves. - Tempoh Projek
- The project started in 2020 during the pandemic, and it has been entirely done remotely. This has facilitated interaction with all relevant teams.
It has been published on 3 March 2022. - Aliran Operasi
- The new visual identity system has been designed in collaboration with Bank of England staff. This has greatly benefited the effectiveness of the design outputs.
Logo, colours, and typography has been designed to be relevant, distinctive, and accessible, especially for colour-blind people and people with dyslexia.
A comprehensive online brand portal has been created for staff and designers to use.
The Bank produces thousands of charts every year, therefore a one-size-fits-all template for the charts has been designed.
A new CSS has been introduced to enhance accessibility. - Paten
- Copyrights belong to The Governor and Company of the Bank of England. All Rights Reserved.
- Ahli Pasukan
- Lead Designer: Matteo Ruisi
Designer: Peter McCabe - Kredit Imej
- Image #2: Illustrator Chris Mitchell
Image #3: Photographer Lee Funnell
Video Credits: Nicholas Flanagan
Copyrights The Governor and Company of the Bank of England. All Rights Reserved.
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