Gradient Vodka Soda Pembungkusan Vodka Soda oleh Mark Rowe and John Eresman

Reka bentuk Gradient Vodka Soda Pembungkusan Vodka Soda oleh Mark Rowe and John Eresman ialah pemenang yang sangat dihormati bagi 2022 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

GangsaPembungkusan· 2022

Gradient Vodka Soda Pembungkusan Vodka Soda

oleh Mark Rowe and John Eresman

Klien: Gradient Beverages Corp.

Pemenang A' Design Award Gangsa dalam Kategori Pembungkusan

13,165

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #138803

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Gradient Vodka Soda Pembungkusan Vodka Soda

Gradient adalah reka bentuk pembungkusan untuk pek campuran minuman vodka soda. Pek ini mengandungi enam tin licin bersaiz 355 mililiter dengan kekuatan alkohol yang berkurangan secara beransur-ansur sebanyak 8, 7, 6, 4, 3 dan 2 peratus mengikut isipadu. Tin-tin tersebut disusun dalam satu baris di dalam kotak, dengan corak titik matriks yang beransur pudar dari gelap ke terang merentasi baris tersebut. Perforasi bersudut membuka kotak dari hujung yang lebih kuat ke arah hujung yang lebih ringan, membolehkan tin-tin diambil mengikut susunan tersebut. Susun atur ini menggalakkan sikap sederhana sepanjang waktu petang. Tiga perisa ditawarkan: raspberi lemon, timun mint dan limau nipis.

Pengiktirafan

Mengenai A' Design Award Gangsa

Gradient Vodka Soda Pembungkusan Vodka Soda ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Gradient Vodka Soda Pembungkusan Vodka Soda diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Gradient Vodka Soda Pembungkusan Vodka Soda memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Gradient is the world's first alcohol mixed pack to package multiple, gradually reducing alcohol content drinks in one pack – 8%, 7%, 6%, 4%, 3%, 2% alc./vol. The decreasing dot matrix design perfectly matches the gradient dot matrix on the one-of-a-kind six-in-a-line box. This unique concept gives people a fun way to moderate their night, encouraging people to drink less and less so they stay "bright" all night.
Dimensi & Pembungkusan: 6x Sleek 355 mL cans at 8%, 7%, 6%, 4%, 3%, 2% each available in 3 flavours: Raspberry Lemon, Cucumber Mint, Lime. Angled perforation from front to back to encourage people to start at the stronger end and work their way down.
Tag: gradient, moderation, vodka soda, seltzer, gradually reducing,
Teknologi Pengeluaran: Key to the production of this design was meticulous Pantone matching across mediums to ensure a seamless match between shrink sleeve cans and and 24pt beverage grade box. Alignment of dot matrix grid also took careful planing at all stages of production.
Cabaran Reka Bentuk: The most difficult aspect of this project was developing a system that would allow each individual can to stand out on their own, yet become part of a greater idea when seen together - which is the key purpose of the product itself. The gradually reducing dot matrix design solved this issue in a way that kept the product bright and appealing.
Penyelidikan: 52 percent of U.S. consumers are trying to reduce their alcohol consumption. (IWSR) Despite this, over the past two years alcohol sales
have increased by 33% (IBOTTA). This tells us that people are looking for new ways to moderate their consumption.
Inspirasi: Moderation is important, but it isn't easy. Anyone who has woken up regretting how much they consumed the night before knows that the more we drink, the less control we have over our ability to moderate our alcohol intake.

Gradient offers a solution to this "auto pilot" problem by being the world’s first to package multiple, gradually reducing alcoholic beverages in one pack.
Tempoh Projek: This product was launched in Canada in August 2021, where it has been met with an incredible response. International exports are scheduled to begin late 2022.
Aliran Operasi: Gradient is designed to be enjoyed from the higher alcohol end to the lower alcohol end - the box's unique in-line design and perforated top nudges consumers to drink in the proper order. By starting strong, then drinking less and less through the night, gradient allows you to enjoy a few drinks without letting the night get out of hand. This works because of the way the average human body can process one 355 mL 4% alc drink per hour. Relatively high alcohol is introduced early, then decreased over time maintaining your blood alcohol levels.
Ahli Pasukan: Creative Director: John Eresman
Designer: Mark Rowe