Meandre Botol Minyak Wangi, Pembungkusan Minyak Wangi oleh Jiawei Wu

Reka bentuk Meandre Botol Minyak Wangi, Pembungkusan Minyak Wangi oleh Jiawei Wu ialah pemenang yang sangat dihormati bagi 2022 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

GangsaPembungkusan· 2022

Meandre Botol Minyak Wangi, Pembungkusan Minyak Wangi

oleh Jiawei Wu

Klien: Jiawei Wu Design

Pemenang A' Design Award Gangsa dalam Kategori Pembungkusan

11,852

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #137809

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Meandre Botol Minyak Wangi, Pembungkusan Minyak Wangi

Meandre ialah reka bentuk botol dan pembungkusan yang dicipta untuk sebuah jenama minyak wangi semula jadi. Namanya berasal daripada perkataan Perancis yang bermaksud lengkokan sungai. Reka bentuk ini bertujuan untuk memberikan pengalaman mendalam seolah-olah mengembara di dalam hutan. Penutup botol mengikut bentuk dahan yang melengkung, manakala botolnya diperbuat daripada kayu walnut Amerika Utara yang dibentuk melalui proses pembengkokan kayu. Sekeping kad maklumat memaparkan gambar serta penerangan mengenai hutan luar bandar Perancis yang menjadi inspirasi kepada wangian ini. Hanya nota semula jadi dan berkayu digunakan dalam wangian tersebut.

Pengiktirafan

Mengenai A' Design Award Gangsa

Meandre Botol Minyak Wangi, Pembungkusan Minyak Wangi ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Meandre Botol Minyak Wangi, Pembungkusan Minyak Wangi diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Meandre Botol Minyak Wangi, Pembungkusan Minyak Wangi memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: The packaging system of the méandre is mainly focus on creating an immersive experience for customers to bring them wandering in forest with the footprints. The cap design reflects the image of natural shape with its bending branch. All stone-made bottle is an important representation of the beauty of nature. With the photo and description on the information card, users can picture the exact moment that the perfumer experience back in that little French rural forest. No matter where the customers live their lives, the méandre can bring them to the verdant forest immediately not only with the scent but with the whole packaging experience design.
Dimensi & Pembungkusan: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The packaging final design was submitted in both RGB and CMYK color variants for printing and social media marketing. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
Tag: Package Design, Perfume Bottle, Fragrance, Art Direction, Natural, Product
Teknologi Pengeluaran: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
Cabaran Reka Bentuk: The visual translation of natural elements and brand image needs to find a balanced and creative point.The bottle package design is an innovative design with a complex structure, and the machining qualification rate is the biggest challenge encountered by this project.
Penyelidikan: The objective starts from brand experience, brand personality and character definition, target audience. The experience defined – a journey in the forest with footmarks. Méandre is elegant, natural and chic. Thorough research of the history of perfume package design is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on méandre due to its genuine quality of heavy user/customer interaction. It was a very interesting experience for me to deeply co-create concepts and content with users.
Inspirasi: The brand personality and design was inspired by the French word "méandre", which means "curves of a river." Notes of this fragrance last longer with experiencers, which form a subtle hint haunted with them. The design translated the experience into an immersive journey with natural and woody notes. Moreover, the package delivers a sustainable design concept. The main purpose of this project is to represent the experience of forest wandering.
Tempoh Projek: The project started in 2020 and finished in 2021.
Aliran Operasi: Méandre is a natural perfume brand. The fragrance profile is based on the natural, woody notes to give users an experience and feeling that they are walking in the forest, thus only natural scents were selected as the ingredients.
Paten: Jiawei Wu
Ahli Pasukan: Jiawei Wu
Kredit Imej: Design:Jiawei Wu
Photo Credits: Sonia Szostak