Stories of Communication Reka Bentuk Identiti Jenama oleh Mengyi Xie

Reka bentuk Stories of Communication Reka Bentuk Identiti Jenama oleh Mengyi Xie ialah pemenang yang sangat dihormati bagi 2022 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual.

GangsaGrafik· 2022

Stories of Communication Reka Bentuk Identiti Jenama

oleh Mengyi Xie

Klien: School of Communication, East China Normal University

Pemenang A' Design Award Gangsa dalam Kategori Grafik

10,597

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #136234

Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Stories of Communication Reka Bentuk Identiti Jenama

Stories of Communication ialah reka bentuk identiti visual yang dicipta bagi meraikan ulang tahun ke-15 sebuah sekolah komunikasi universiti. Logo utama merupakan grafik geometri yang berasaskan angka 15. Daripada logo utama ini, satu keluarga yang terdiri daripada 100 sub-logo telah dibangunkan. Setiap sub-logo mempersembahkan satu kisah, ciptaan atau inisiatif daripada sejarah komunikasi, bermula daripada tali bersimpul yang digunakan pada zaman prasejarah sehinggalah akhbar pertama dan world wide web. Disusun mengikut urutan kronologi, sub-logo ini diaplikasikan pada poster, jemputan, risalah, paparan tempat majlis dan cenderahati.

Pengiktirafan

Mengenai A' Design Award Gangsa

Stories of Communication Reka Bentuk Identiti Jenama ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Stories of Communication Reka Bentuk Identiti Jenama diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Stories of Communication Reka Bentuk Identiti Jenama memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: The main logo of project is a geometrical graphic with the numeral 15, based on which a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. In chronological order, this logo family represents the history of communication technology. For the 15th anniversary of the School of Communication, ECNU, the whole set of design is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom.
Dimensi & Pembungkusan: There were all kinds of size for the physical application products in this project.
Tag: Branding, Visual Identity, Logo, Logo families, Poster, University Anniversary, Communication
Teknologi Pengeluaran: The projects has been mainly made by Adobe's softwares, Photoshop, Illustrator, After Effects etc.
Cabaran Reka Bentuk: Actually, one of the biggest challenge in this project was how to choose the stories appropriately from the history. Which stories are much more important in communication history? The design team spent much time to search the material from the books, articles and internet, and consulted with teachers and specialists in mass media study.
Penyelidikan: The design team consulted and combed a large number of historical materials from the books, articles and internet. They talked with teachers and specialists in mass media study. Then designer of the project selected 100 important stories in the communication history. Behind every story there was a crucial invention or initiative of mankind.
Inspirasi: The inspiration of the project was from stories in the history of Communication, from Quipu- Knotted strings for information collection in prehistoric civilization to the first newspaper in the 17th century, and until the www (world wide web). The idea of design was to fuse these stories into visual identity system for the 15th anniversary of the School of Communication, memorizing the contribution of communication discipline and building up the brand image of school.
Tempoh Projek: The project was in Shanghai.
Aliran Operasi: Main logo, sub-logos, typeface, brand colors and other identity graphic of the project were used into the propaganda of anniversary, like series posters, invitations, pamphlets, flyers on campus and communication images on line. The team of the project also designed background screen and display wall with logo families on activity venue. And post cards, canvas bags and bottled beverage with the sub-logo graphics and stories were given to alumnus and staff as souvenirs.
Ahli Pasukan: Mengyi Xie