Reka bentuk Pentaheal Clinic Rebranding Identiti Jenama oleh Pentaheal and Eidetic ialah pemenang yang sangat dihormati bagi 2022 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual.
GangsaGrafik· 2022
Pentaheal Clinic Rebranding Identiti Jenama
Klien: Eidetic Marketing
Pemenang A' Design Award Gangsa dalam Kategori Grafik
Pemenang Anugerah Yang Disahkan
Sahkan Status Anugerah untuk #135773Reka Bentuk
Mengenai Pentaheal Clinic Rebranding Identiti Jenama
Penjenamaan Semula Klinik Pentaheal adalah identiti jenama yang dicipta untuk sebuah klinik perubatan Korea yang mengkhusus dalam perubatan fungsian. Motif utama identiti ini adalah lanjutan (extension). Simbol perubatan sejagat iaitu tanda salib digunakan sebagai bahasa visual yang mudah dan dapat dikenali oleh pesakit dari pelbagai negara. Simbol ini menggabungkan tanda salib dengan huruf P dan H, iaitu singkatan nama klinik tersebut. Paksi simbol ini melanjut ke kedua-dua arah, menjadikan tanda ini sesuai untuk diaplikasikan pada item dengan berbagai bentuk dan saiz. Papan tanda direka khusus untuk setiap tingkat klinik di Seoul.
Pengiktirafan
Mengenai A' Design Award Gangsa
Pentaheal Clinic Rebranding Identiti Jenama ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Pentaheal Clinic Rebranding Identiti Jenama diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Pentaheal Clinic Rebranding Identiti Jenama memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.
Di Sebalik Reka Bentuk
Kit Akhbar
Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.
- Ciri-Ciri Unik
- Pentaheal is a Korean medical clinic specializing functional medicine, biology-based approach to identify the cause of disease. To deliver its philosophy, integrated rebranding has been undertaken. To meet the global need of patients, the visual language needed to be universal and straight-forward.
- Dimensi & Pembungkusan
- Adress: Gangnam-daero, Seocho-gu, Seoul, Republic of Korea
Reception and Examination floor: 350m²
VIP and Treatment floor: 300m² - Tag
- Functional medicine, Health, Well-being, Rebranding, Signage, Wellness
- Teknologi Pengeluaran
- Pentaheal Clinic is located at Gangnam Station, the most developed area in Seoul. The space was divided into two floors, 'reception and examination center' and 'VIP and treatment room', and signage suitable for the characteristics of each floor was designed. The reception floor is designed with a bright and lively white-tone concept with an atmosphere of hospitality, and the treatment floor is a luxurious and reliable concept with a toned-down color. It was designed for the consistent branding of separate spaces.
- Cabaran Reka Bentuk
- Functional medicine in Korea is an unfamiliar medical field that is not yet widely known. Through the rebranding of Pentaheal Clinic, we aim to promote functional medicine as a new medical field in Korea and Southeast Asia. Conceived from the medical symbol 'Cross(+)' which represent medical services, the motif of symbol mark is expandability of horizontal and vertical axis. Lines sprawling from the 'Cross(+)' shape express that Pentaheal's service area can be expanded to various fields.
- Penyelidikan
- To emphasize expertise, our team collected as much data as possible through a variety of methods, including surveys, style curation, interviews with hospital staff and visitors, and also functional medicine examinations. Our conclusion was that Pentaheal's philosophy should be easily communicated to the public and provide a consistent brand design. Through the idea of expandability of the medical symbol 'cross(+)' in both directions, we have developed a consistent brand identity with various communication items such as branding and signage.
- Inspirasi
- The biggest motif of Pentaheal Clinic design is 'extension'. Functional medicine, a field that is not yet well known in Korea, is expressed as a medical symbol "cross(+), an easy and simple visual language so that it can be recognized by global patients. It was balanced as branding in combination with 'P' and 'H', which are the abbreviations of the hospital.
- Tempoh Projek
- The project started in July 2021 and finished in December 2021 in Seoul.
- Aliran Operasi
- Every letter, except 'P, T, H', has a unique serif that expresses Pentaheal’s global medical vision. For symbol mark, 'P, T, H’ abbreviated new symbol has been integrated with the universal medical symbol 'cross'. The axis of the symbol mark is extended in both directions, to be used on various shapes and sizes of the brand application items. Each line sprawling from the 'Cross(+)' shape represents the core value of #pioneering #leading #central #trust; and it differentiates Pentaheal as a set of medical practices that goes beyond treating people to providing people exuberant lives.
- Ahli Pasukan
- Project Owner: Harin You, Pentaheal
Executive Sponsor: Ashley S. Jung, Eidetic
Creative Director: Haein Chae, Pentaheal
Brand Designers: Olivia J. Shin, Kimmi M. Kim, Saerona Shin, Sunny Lee, Eidetic
Brand Strategiest: Rick Jeong, Eidetic
Ditaja
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