Dona Vitamina Identiti Jenama oleh Ruis Vargas

Reka bentuk Dona Vitamina Identiti Jenama oleh Ruis Vargas ialah pemenang yang sangat dihormati bagi 2022 A' Design Award Perak yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual.

PerakGrafik· 2022

Dona Vitamina Identiti Jenama

oleh Ruis Vargas

Klien: Laika

Pemenang A' Design Award Perak dalam Kategori Grafik

41,012

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #134862

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Dona Vitamina Identiti Jenama

Dona Vitamina ialah projek identiti jenama yang dicipta untuk sebuah jenama jus sedia ada. Logotaip ini memaparkan seorang wanita Victoria yang julingan sedang menghirup jus, satu imej jenaka tentang seorang wanita yang menguasai dirinya sendiri. Untuk mengembangkan idea itu, satu siri ilustrasi wanita daripada pelbagai etnik dilukis dalam gaya stensil dan digandingkan dengan frasa yang ringkas serta menghiburkan. Ilustrasi ini muncul pada menu, pembungkusan, beg, poskad, pelekat dan sebuah dinding besar buatan tangan. Kebanyakan item bercetak dihasilkan melalui cetakan offset dalam warna CMYK, dan beg-beg pula dicetak secara sutera saring.

Pengiktirafan

Mengenai A' Design Award Perak

Dona Vitamina Identiti Jenama ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Dona Vitamina Identiti Jenama diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Dona Vitamina Identiti Jenama ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: The brand's language starts to have an expanded female representation and empathic with its public. Identity materials have a more intense and diverse graphic rhythm, an expanded color palette and occupaining of the environmental design. By giving more voice to female representations, the brand strengthens its original concept: a woman who owns herself. Text and graphic representation quickly talk to the public, who shares them on social media and engages with the brand's culture.
Dimensi & Pembungkusan: Wall, format 3.000 x 1.300 mm. Menu, sheet format 210 x 297 mm, printed on offset paper 300 g/m2., 4X4 colors (CMYK). Postals, sheet format 100 x 150 mm printed on offset paper 240 g/m2., 4X0 colors (CMYK). Bags, format 300 x 400 x 150 mm printed on silkscreen process. Packages, format 210 x 150 X 100 mm, format 150 x 150 X120 mm. Stickers, format 90 x 90 mm, format 30 x 90 mm.
Tag: Branding, Logotype, Package, label, illustration
Teknologi Pengeluaran: Most of the graphic materials were produced in offset in CMYK-scale colors. Offset packaging is suitable for delivery. The wall was handmade by Marcelo Ruis Vargas Martinelli.
Cabaran Reka Bentuk: The challenge was to reinvigorate the language of the Dona Vitamina brand. The brand is a timeless woman and master of her own will. Allowing the brand's voice to propagate itself in other female representations was the path for the brand to become polyphonic and collective. A series of illustrations of women interacting with elements of everyday life and nature were created, in a stencil style, to represent female polyphony. The voices are with fun phrases, translating the brand's spirit.
Penyelidikan: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Dona Vitamina brand.
Inspirasi: Dona Vitamina was need to change its branding language while preserving its original essence of humor (the logotype is a cross-eyed Victorian lady sipping a juice) and the genesis of female empowerment present since the begin. A series of narratives with women was created, building other Donas Vitaminas, which contemplate different ethnicities and feminine manners. Scattered across surface design, packaging, menus and more, these women are the epitome of the brand's fun and timeless spirit.
Tempoh Projek: The project started in January 2020 and finished in September 2020 in Sao Paulo, Brazil.
Aliran Operasi: The visual identity project contributes to empowerment the feminine nature of the Dona Vitamina brand, the owner and the majority of the staff are woman. In addition, it allows the client to feel welcomed by the casualness and informality of the brand visual language and its authentic narratives.
Paten: Laika
Ahli Pasukan: Ruis Vargas, creative director and illustrator; Lorenzo Morelatto, graphic designer.
Kredit Imej: Photo by: Madelaine Seagram and Laika