XinJiHao 10 Pembungkusan Teh oleh Evan Chen

Reka bentuk XinJiHao 10 Pembungkusan Teh oleh Evan Chen ialah pemenang yang sangat dihormati bagi 2022 A' Design Award Emas yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

EmasPembungkusan· 2022

XinJiHao 10 Pembungkusan Teh

oleh Evan Chen

Klien: Bama Tea Co., Ltd

Pemenang A' Design Award Emas dalam Kategori Pembungkusan

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Reka Bentuk

Mengenai XinJiHao 10 Pembungkusan Teh

Dalam proses mengeluarkan kek teh berusia sepuluh tahun yang disimpan di gudang kering dalaman, pengguna membuka kotak teh dari garis silang emas, seolah-olah membuka usia emas sepuluh tahun. Corak gunung di dalam kotak luar dan arca gunung tiga dimensi di dalam periuk dalam mewakili gunung yang dilalui teh dalam proses pengangkutan dan gunung yang melahirkan teh masing-masing, menjadikan Pu& #039 ;er purba. teh bekas dengan ingatan yang unik.

Pengiktirafan

Mengenai A' Design Award Emas

XinJiHao 10 Pembungkusan Teh ialah pemenang A' Design Award Emas, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk kelas pertama, menakjubkan dan cemerlang. Pemenang Emas ialah ciptaan yang sangat inovatif, berwawasan dan berkilau memukau yang mencerminkan kegeniusan, kebijaksanaan dan kepakaran pereka bentuknya. XinJiHao 10 Pembungkusan Teh diharapkan menjadi ciptaan yang sangat dipuji, perintis aliran dan monumental yang memberikan nilai tanpa tandingan. Reka bentuk pemenang A' Design Award Emas ini ialah projek yang menakjubkan dan disegani yang memberi manfaat besar kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. XinJiHao 10 Pembungkusan Teh mencetuskan perasaan keinginan yang kuat, membangkitkan semangat, menggalakkan kreativiti dan memukau kita.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: The origin of Pu'er tea is located in Yunnan-Guizhou Plateau, which made the transportation very difficult due to the barrier of high mountains. Historically, transportation of Pu'er tea has long relied on the caravan to cross the mountains. In order to load more goods, tea will be pressed into round tea cakes, and then loaded into the tea barrel made of bamboo shoots shell, thus forming a unique ring bulge shape of traditional package of Pu'er tea.
Dimensi & Pembungkusan: 3000mm*3000mm*3000mm
Tag: logo，packaging，illustrations，graphics
Teknologi Pengeluaran: Historically, transportation of Pu'er tea has long relied on the caravan to cross the mountains. In order to load more goods, tea will be pressed into round tea cakes, and then loaded into the tea barrel made of bamboo shoots shell, thus forming a unique ring bulge shape of traditional package of Pu'er tea. We introduce this unique shape into the design of tea canister, and at the same time, we also integrate the rolling mountain image of Yunnan Province into the design, symbolizing the mountains that breeds those tea.
Cabaran Reka Bentuk: How to combine the quality of "Black Gold Decade" with visual expression.
Penyelidikan: This is a product of Pu'er tea from Yunnan Province, China. Pu'er tea has a long history. As early as 3000 years ago in the early Zhou Dynasty, Pu groups, the ancestors of Yunnan Province, had already recorded offering tea to King Wu of Zhou Dynasty. The origin of Pu'er tea is located in Yunnan-Guizhou Plateau, which made the transportation very difficult due to the barrier of high mountains.
Inspirasi: Pu'er tea has the characteristics of becoming more fragrant as it ages. Pu'er tea stored for a long time has a more unique flavor, so it has higher tasting value. This product selects an aged Pu'er which has been stored for ten years. We selected The Chinese character "ten" from the movable type printing block, one of the Four Great Inventions of ancient China, and combined the product’s most important concept ten with the main picture of outer packaging and the opening mode of packaging.
Tempoh Projek: The project was launched in Suzhou in March 2021.
Aliran Operasi: The packaging uses The Chinese character "ten" to skillfully divide the picture into four modules. The upper module turns left and right respectively from the middle line, revealing the golden inner box loaded with abstract mountain sculpture. In the process of taking out the ten-year-old tea cake stored in the internal dry warehouse, consumers open the tea box from the golden cross line, as if opening the golden age of ten years.
Paten: BamaTea
Ahli Pasukan: WenChao Wang
JinFei Yang
BaoHui Qiu
ShengXing Tang
Evan Chen
Ziming Guo
Lei Huang
Guojin Chen
Kredit Imej: BamaTea