Oliveira Almeida Identiti Jenama oleh Ricardo Filipe Lopes da Silva

Reka bentuk Oliveira Almeida Identiti Jenama oleh Ricardo Filipe Lopes da Silva ialah pemenang yang sangat dihormati bagi 2022 A' Design Award Besi yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual.

BesiGrafik· 2022

Oliveira Almeida Identiti Jenama

oleh Ricardo Filipe Lopes da Silva

Klien: Oliveira de Almeida Advogados

Pemenang A' Design Award Besi dalam Kategori Grafik

10,710

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #126100

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Oliveira Almeida Identiti Jenama

Mempunyai misi untuk membela kes yang benar dan menyusun bukti perundangan yang tidak ternilai bagi membawa penyelesaian berkesan kepada pelanggan, memerlukan banyak disiplin organisasi dan fleksibiliti. Jenama ini menggambarkan usaha-usaha tersebut dengan menyeluruh dan melampaui identiti visual semata-mata. Mengubah logo menjadi alat pejabat bukan sahaja menyusun kertas kerja tetapi membantu jenama ini melekat dalam ingatan pelanggan.

Pengiktirafan

Mengenai A' Design Award Besi

Oliveira Almeida Identiti Jenama ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Oliveira Almeida Identiti Jenama diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Oliveira Almeida Identiti Jenama dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: As a defender of righteous causes, the firm has the mission to put invaluable legal evidence together in order to bring effective solutions to customers. To better depict the brand values, the logo combines a necktie that represents nobility and a paper clip that not only fulfills its primary function of holding paper together but symbolizes order. These elements are present in lawyers 'daily lives, and turning them into a day-to-day device will help the brand stick to clients' memory.
Dimensi & Pembungkusan: Tie-shaped clip in solid Brass - 8 mm (width) x 30 mm (height)
For the stationery, Visual Identity guidelines were provided to ensure that all the materials will be done correctly. All the graphics and illustrations were vectorized and saved as print-ready files.
Tag: law, order, tradition, lawyers, law firm, brand, paper clip,
Teknologi Pengeluaran: The project was designed in Affinity Designer and Affinity Photo to keep the vector and photo montage quality. The logo design was built based on the Golden Ratio rule by using a Phi grid order to appear in the most harmonious way. On the production step, the designs were delivered in RGB, CMYK, and Pantone colours. The Tie-shaped clips were crafted in solid brass.
Cabaran Reka Bentuk: One of the challenges was to bring unexpected symbols from the law and order environment to life for a physical experience, without losing the classic feel. To depict the name of the firm and tie it together with the activities of the lawyers, I dug into the etymology of Oliveira de Almeida to extract the right colour palette. This gave the final touch to the brand identity.
Penyelidikan: Besides the research on how the public perceives law firms. The colour scheme was carried out based on the etymology of the firm's name. Oliveira simply means Oliveira which contains a wide range of green colours, from dark to light tones. On the coats of arms, it is the symbol of peace and victory. About Almeida, this comes from the Arabic terms the meaning al, table meaning maida. In the geographical sense, it means something like a plateau or flat soil which contains earthy colours.
Inspirasi: The idea emerged from observing the daily responsibilities of a lawyer, constituting a fundamental principle of advising clients wisely. Interpret laws and apply them to specific cases, gather evidence for a case, search public records and other legal records. These processes require a lot of organizational discipline to collect the paperwork orderly or to change specific documents whenever necessary. So, nothing is more suitable than a paper clip.
Tempoh Projek: February 2020 to April 2020 in Curitiba, Brazil
Aliran Operasi: In general, law firms tend to use symbols extensively such as the scales of justice, swords, or anything that involves classic architectural elements. And to stand out from the competition surged the idea of creating something that goes beyond these symbols and visual identity. Thus, the fabrication of the tie-shaped clip came to life in order to invite the client to have a practical experience with the brand. On the of it, the color palette applied to all media and office tools reinforces the appearance of the brand in such a way that the target audience will recognize it in the absence of the logo.
Kredit Imej: Image 5: Photographer Luke Michael, Angel holding round wreath statue, 2017.