Rikchari Pembungkusan Kopi oleh Planetario

Reka bentuk Rikchari Pembungkusan Kopi oleh Planetario ialah pemenang yang sangat dihormati bagi 2021 A' Design Award Besi yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

BesiPembungkusan· 2021

Rikchari Pembungkusan Kopi

oleh Planetario

Klien: Rikchari Packaging by Planetario

Pemenang A' Design Award Besi dalam Kategori Pembungkusan

13,052

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #121161

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Rikchari Pembungkusan Kopi

Rikchari ialah reka bentuk pembungkusan untuk jenama kopi Peru yang menumpukan kepada kelestarian dan tanggungjawab sosial. Nama Rikchari bermaksud "bangun" dalam bahasa Quechua, dan huruf C membentuk siluet yang menyerupai kedua-dua biji kopi dan mata. Reka bentuk pembungkusan ini mengikuti reka bentuk logo, yang menggunakan binaan tipografi yang diilhamkan daripada bentuk geometri empayar Inca di Peru, yang dikenali sebagai Tocapu. Kopi ini ditanam di Chirinos, di utara Peru, pada ketinggian 1700 meter di atas paras laut. Reka bentuk ini mempersembahkan kopi sebagai produk organik yang mempunyai tujuan sosial.

Pengiktirafan

Mengenai A' Design Award Besi

Rikchari Pembungkusan Kopi ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Rikchari Pembungkusan Kopi diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Rikchari Pembungkusan Kopi dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Rikchari is a socially responsible coffee brand that stands for sustainability, with a strong smell, precise acidity and a delicious flavor. It was created in Chirinos, in the province of San Ignacio, in the north of Peru, growing at 1700 meters above sea level, the perfect height for Arabica coffee. The new branding and packaging reflect their values: conscience, quality, humanity and commitment. They wanted to maintained the quality and essence of the coffee when it reaches the final consumer.
Dimensi & Pembungkusan: Dimension: 160 mm x 240 mm / Weight: 250 grams
Tag: design, coffee, coffee design, packaging, coffee packaging, peruvian designs, latin america, peru, peruvian coffee
Teknologi Pengeluaran: This design was done digitally with Adobe programs. Physical proofing was also done to check details.
Cabaran Reka Bentuk: As a new product, the previous packaging did not fully represent its purpose as a brand, which caused it to communicate a generic aspect that failed to stand out from its competition in the sector.

Rikchari is a brand with purpose, created by two women who care about making the highest quality coffee for their customers, seeking to give value to coffee from Peru and Cajamarca around the country, as well as leaving Peru up high. It is intended that the brand competes as an organic product full of passion, dedication and with a social purpose, so it was necessary to present this in the packaging design.
Penyelidikan: The project seeks to tell the world that Peru has one of the best areas for growing coffee. Rikchari grows on a farm in Cajamarca, which began producing coffee more than 50 years ago, following in the footsteps of an export coffee tradition.

The brand seeks to provide a product that can raise the established standards, to provide work and generate income for several families in the community and to solve different social projects in the town. All this process is strongly related to the brand's values: conscience, humanity, commitment and quality.
Inspirasi: The brand name, Rikchari, means WAKE UP in Quechua, so we worked with the letter C to represent a silhouette that resembles a coffee bean and an eye. The packaging followed the idea of the logo design, which has a typographic construction that resembles the geometric shapes made in the Inca empire of Peru, known as Tocapu. This design reflects a quality product, made with passion and at the same time a product that reflects its human, social and organic side.
Tempoh Projek: The project began at the end of 2019 in Lima, Peru and was completed in June 2020. The printing of the product began in September 2020.
Ahli Pasukan: Creative Director: Pedro Alayza Maccera
Account Director: Eddy Alarcón Herrera
Account Coordinator: Sandra Benavente Velando
Art Director: Kevin Huarac Romero
Graphic Designer: Renato Romero Saenz