Cafe Soul Identiti Visual oleh Mateus Matos Montenegro

Reka bentuk Cafe Soul Identiti Visual oleh Mateus Matos Montenegro ialah pemenang yang sangat dihormati bagi 2022 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual.

GangsaGrafik· 2022

Cafe Soul Identiti Visual

oleh Mateus Matos Montenegro

Klien: Cafe Tunico

Pemenang A' Design Award Gangsa dalam Kategori Grafik

11,750

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #117271

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Cafe Soul Identiti Visual

Cafe Soul adalah reka bentuk identiti visual dan pembungkusan untuk sebuah jenama kopi. Kopi ini diperbuat daripada 100 peratus biji kopi Arabica dan ditawarkan pada harga yang berpatutan. Identiti ini menggunakan logo modular yang elemen-elemennya dapat digabungkan untuk membentuk pelbagai wajah dan tekstur yang berbeza. Bahasa visualnya ringan dan muda, bertujuan untuk menarik golongan pengguna baharu yang lebih muda. Pembungkusan ini dicetak menggunakan proses empat warna dengan empat warna Pantone pada struktur aluminium. Nombor tujuh merujuk kepada tujuh ahli keluarga yang menguruskan ladang tersebut.

Pengiktirafan

Mengenai A' Design Award Gangsa

Cafe Soul Identiti Visual ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Cafe Soul Identiti Visual diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Cafe Soul Identiti Visual memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Cafe Soul brand was born from the need of Cafe Tunico, a family brand, on a farm managed by the 7 children of Mr. Tunico, to have 100 percent Arabica coffee that is even more popular and accessible, yet in a very competitive market share. So there was a need for Cafe Soul to stand out, breaking the barriers of the popular, while maintaining the same quality of its tradition and work.
This is how Cafe Soul came about, a coffee for all, for workers and lovers of good handcraft coffee, of the highest quality and at an affordable price to all social classes.
Dimensi & Pembungkusan: The packaging materials are still under development, looking for the possibility of producing with recycled plastics and taking care to bring the same brand experience.
Tag: Coffee, soul, cafe tunico, tunico, budget, handcraft, handmade, premium
Teknologi Pengeluaran: For the packaging, it was used a four-color print process with 4 specific pantones colors, PANTONE 7667 C, PANTONE 2577 C, PANTONE 2756 C and PANTONE 2597 C, in an aluminum structured package.
Cabaran Reka Bentuk: The big creative challenge was to develop a brand for a new market, one with 100% Arabica coffee at affordable prices, and trying to reach younger and new generations. All that and competing with cheap brands and their saturated market.
Based on the inspiration, the design is a changing, young, modern visual pattern that adapts to different shapes and elements. A design that is not unique, but that plural with Joy, Plurarity, the Soul, and an element that referred to its umbrella brand, Cafe Tunico, the number 7 of the seven children of Mr. Tunico, who plant and produce as a family.
Penyelidikan: From a marketing survey among consumers of budget coffee brands, we saw an empty space for high quality coffees at an affordable price for everyone.
In the survey, we also concluded a failure to communicate with younger consumers entering the job market. A community that values quality at a fair, inclusive and light price.
Within those two premises, Cafe Soul was developed to reach everyone in this new and ever evolving society.
A pre-marketing was carried out before launching on the market, which takes place in the second half of 2022. With that, it is already well accepted wherever it is presented.
Inspirasi: Soul coffee was created aiming a lighter, younger and more inclusive language.
The concept is based on carpe diem, living well, living in harmony and, at the same time, not taking life too seriously. It makes us feel good in every way, from the smells to the tasting, feeling the flavor and being enveloped by its properties, a unique and FUN experience of well-being after having a cup.
A democratic quality coffee. Soul is in the essence of each one. It is at the heart of pluralism and diversity. Soul is in the essence of coffee,
IT IS COFFEE WITH SOUL.
Tempoh Projek: The project started in January 2021 in Minas Gerais, Brazil, and finished in January 2022.
Aliran Operasi: The elements of the logo transform and interact, creating an unlimited number of faces and textures, bringing the whole concept of the brand of its youth and lightness, setting it apart from all its competitors. A design for everyone, a concept of diversity and representativeness. A coffee for everyone and every occasion. Fresh, Fun, Light and Young.
Ahli Pasukan: Designer: Mateus Matos Montenegro
Copywriter: Ricardo Montenegro Pessanha