Reka bentuk Himalaya Sheet Mask Pembungkusan Topeng Kepingan oleh Elephant Design and Himalaya Wellness ialah pemenang yang sangat dihormati bagi 2021 A' Design Award Perak yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.
PerakPembungkusan· 2021
Himalaya Sheet Mask Pembungkusan Topeng Kepingan
oleh Elephant Design and Himalaya Wellness
Klien: Himalaya Wellness
Pemenang A' Design Award Perak dalam Kategori Pembungkusan
Pemenang Anugerah Yang Disahkan
Sahkan Status Anugerah untuk #117150Reka Bentuk
Mengenai Himalaya Sheet Mask Pembungkusan Topeng Kepingan
Himalaya Sheet Mask ialah reka bentuk pembungkusan untuk topeng kepingan muka dalam kategori penjagaan diri. Sistem ini merangkumi lima varian dan menggunakan palet warna cerah, fon yang ceria serta nota peribadi di bahagian tengah. Ilustrasi mempersembahkan bahan-bahan semula jadi produk dalam gaya yang lembut. Sachet ini dicetak dalam CMYK, putih dan empat warna Pantone khas. Logo dan imej disiapkan dengan varnis kilat setempat, manakala permukaan yang selebihnya adalah kalis kilat. Reka bentuk ini bertujuan untuk menarik minat pembeli muda di pasaran global.
Pengiktirafan
Mengenai A' Design Award Perak
Himalaya Sheet Mask Pembungkusan Topeng Kepingan ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Himalaya Sheet Mask Pembungkusan Topeng Kepingan diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Himalaya Sheet Mask Pembungkusan Topeng Kepingan ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.
Di Sebalik Reka Bentuk
Kit Akhbar
Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.
- Ciri-Ciri Unik
- Himalaya, the iconic Indian wellness brand wanted to add a new product to their extensive portfolio in the Personal Care bracket: Sheet Mask. Aimed at the global markets where their other products have met with success, they wished to make this offering appealing to young audiences. Himalaya & Elephant Design worked together to develop a cohesive packaging system that encapsulated 5 variants, presented in a highly accessible manner for the target audience while retaining Himalaya's core elements
- Dimensi & Pembungkusan
- The sheet mask sachet packaging is Width 110 mm x Height 160 mm
The sheet mask carton packaging is Width 115 mm x Height 165 mm x Depth 55 mm - Tag
- face sheet mask, packaging design, branding, illustration, personal care, face care, wellness
- Teknologi Pengeluaran
- The sachet packaging is printed using CMYK & White & 4 special pantone colors. The brand logo and image are finished a Spot UV gloss while the remaining surface has a matte finish.
- Cabaran Reka Bentuk
- Since this was the launch of a new product by Himalaya in a cluttered market, the design needed to make the product stand out. The design had to showcase expertise in quality of the product as well as appeal to the young consumer. As the product was to be launched globally, the design agency had to ensure that no cultures were alienated.
- Penyelidikan
- The design agency undertook a Qualitative Design Research through in-person interviews to understand consumer perceptions & associations with Personal care category, Face sheet masks, Brand Himalaya, and other related keywords. As sheet masks are a new yet cluttered product category, it was important that the design manifests:
a) Depiction of ingredients on pack make it appear more natural & fresh.
b) Convey benefits upfront, and key product usage details in an easy-to-understand manner
c) Engaging & vibrant packaging to attract immediate attention. - Inspirasi
- Our insights revealed that we were catering to consumers that had ritualized the process of mask application, taking it beyond skincare to create an experience beyond revitalization and self-care and turned into a social, fun, engaging moment. Thus, we invoked the idea of a ‘Zen’ time with a bright color palette, playful font and a central ‘note to self’; while retaining Himalaya’s focus on natural ingredients where the sheet mask becomes a gateway to a tranquil experience.
- Tempoh Projek
- The project started in September 2019 and finished in December 2020, in Singapore & India.
- Aliran Operasi
- The packaging targets young, evolved consumers who believe in investing in their beauty regime and self-care. The design allows brand Himalaya to carry forward its legacy of natural wellness in a youthful contemporary manner. The illustration style manages to strike a balance between being appealing to the youth through its vibrancy as well as an expert mature look. The design is a romanticized depiction of the natural ingredients within the product.
- Ahli Pasukan
- Himalaya Team:
Marketing Manager: Monica Joyappa
Brand Manager: Sangeeta Deshpande
Elephant Design Team:
Co-Founder, Director: Ashwini Deshpande
Design Director: Mayuri Nikumbh
Lead Designer: Yugandhara Dalvi
Senior Designer: Rutuja Mohole
Pre-production: Pravin Kale
Project Manager: Parthivi Joshi
Strategy & Business Development: Reema Mehta - Kredit Imej
- All designs and images are created by Elephant Design.
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