Green Boat Song Pembungkusan oleh Evan Chen and Ziming Guo

Reka bentuk Green Boat Song Pembungkusan oleh Evan Chen and Ziming Guo ialah pemenang yang sangat dihormati bagi 2021 A' Design Award Perak yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

PerakPembungkusan· 2021

Green Boat Song Pembungkusan

oleh Evan Chen and Ziming Guo

Klien: Lascaux Design Institute Inc.

Pemenang A' Design Award Perak dalam Kategori Pembungkusan

26,962

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #114998

Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Green Boat Song Pembungkusan

Pembungkusan adalah untuk produk pertanian. Ia menggunakan biru Klein di kawasan yang luas untuk mewujudkan suasana profesional, mencerminkan kualiti produk dan menekankan ciri jenama organik. Badan utamanya menggunakan cetakan kayu yang indah, menggambarkan ayam yang tumbuh bebas dan persekitaran pembiakan. Di sekeliling pokok anggur dan bunga membawa rasa semula jadi dan kesucian. Susun atur maklumat produk memperkayakan kandungan gambar, dan pada masa yang sama, ia juga memberikan ruang yang cukup untuk bernafas.

Pengiktirafan

Mengenai A' Design Award Perak

Green Boat Song Pembungkusan ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Green Boat Song Pembungkusan diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Green Boat Song Pembungkusan ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: A farmer in Pingdingshan, a beautiful town in Henan province, China, raises a flock of chickens that live happily in nature. Unlike caged chickens, chickens raised here bask in the morning sun, drink mountain springs and eat organic grains as humans do, and the soil is rich in minerals. So chicken and eggs are in good conditions and very safe to eat.
Dimensi & Pembungkusan: Green Boat Song Egg packaging is made from natural recyclable corrugated material (packaging size is 345mm*280mm*70mm), which is consistent with natural and organic egg products and reduces the pressure on the environment.
Tag: logo,packaging,illustrations,graphics,aggs,Lascaux Design,Chicken
Teknologi Pengeluaran: We use spot colour printing on the surface of the natural recycled corrugated paper and use embossing and hot stamping processes for the words "Certified Organic" to allow the consumer to feel the undulations on the surface of the box when they hold the product, expressing the "thickness" and "quality" of the product.
Cabaran Reka Bentuk: The image for this packaging design uses a sketchy expression to depict the chicken, the environment and more. In the year 2020 in China, there is still a lot of poor quality, unattractive packaging on the market, and this solution is an attempt to adapt to the Chinese consumer market, but it seems to be working well so far.
Penyelidikan: At the beginning of 2020, the farmer approached us and offered us to help with the design, but delayed working together because he could not afford our higher design fees. By September, we were so moved by the client's sincerity and his dedication to making the product that we agreed to pay us for the design along with the eggs, and the collaboration began. We are also willing to work with these clients who work from the heart, because we work with the same heart.
Inspirasi: We have depicted a fat hen incubating her eggs on a beautiful flat-topped hill, and a canopy of vines and flowers surrounded her. Behind the hen is a beautiful green field, a scene of the nature in which they live, distinguishing the hens from caged chickens. The quality of the water, the organic grains raised in farm and the mineral-rich living soil are also illustrated in picture. This gives the consumer a more direct insight into the excellent quality of the eggs.
Tempoh Projek: The project started with Suzhou in November 2020.
Aliran Operasi: The box is made of an "aeroplane box" and when the user opens the lid, 5 rows of 6 rows of eggs are presented to the user. The interior is made of pearl sponge to ensure the safety of each egg while looking safe.
Ahli Pasukan: Evan Chen
Ziming Guo
Leti Liu
Suheng Yao
Fan Zhang
Jiayi Jiang
Min Fang