Organic Rice Beg oleh Kazuo Fukushima and Haruka Takeuchi

Reka bentuk Organic Rice Beg oleh Kazuo Fukushima and Haruka Takeuchi ialah pemenang yang sangat dihormati bagi 2022 A' Design Award Perak yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

PerakPembungkusan· 2022

Organic Rice Beg

oleh Kazuo Fukushima and Haruka Takeuchi

Klien: China State Farms Agribusiness Corp

Pemenang A' Design Award Perak dalam Kategori Pembungkusan

32,349

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #114666

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Organic Rice Beg

Projek ini adalah yang membungkus perasaan pembuat yang membuat nasi sedap di Wuchang. Idea reka bentuk adalah permaidani emas semula jadi. Mencipta reka bentuk, yang dikaitkan dengan pemandangan di mana sawah padi yang luas kelihatan keemasan. Pakej itu dipangkas daripada permaidani beras emas. Jadi bentuk bungkusan vakum adalah bongkah seperti kiub. Di samping itu, ilustrasi itik adalah untuk membuktikan pertanian organik. Reka bentuk yang hanya membungkus nilai pertanian organik di Wuchang.

Pengiktirafan

Mengenai A' Design Award Perak

Organic Rice Beg ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Organic Rice Beg diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Organic Rice Beg ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Wuchang is the most famous rice producing area in Heilongjiang Province, China. Among them, this organic rice is most carefully grown by farmers. My design team observed this place and had a very special experience. The landscape of harvesting in the vast fields is all golden and very beautiful. In addition, The farmers raise ducks in the fields and the rice is free of pests. This is proof of pesticide free. This is a project to package Wuchang organic rice.
Dimensi & Pembungkusan: The first layer: vacuum packed
Surface: matte.
Width 100mm x Depth 200mm x Height 50mm 500g
Tag: Organic, Rice, Package, China, Duck
Teknologi Pengeluaran: The product has a two layer structure. The first layer is a clear vinyl bag that is vacuum packed to keep it fresh after factory. The second layer is a polyvinyl chloride bag, which has design elements and handles. The surface is matte. In addition, a transparent part is designed on the lower right corner so that the condition of the rice can be checked.
The rice is printed in gold to express a brilliant image.
Cabaran Reka Bentuk: The creative idea is natural golden carpet. We verified the design, which is associated with the scene where a vast rice field looks golden. It is a trimmed design of a golden rice carpet. In addition, Added an illustration of a duck to prove organic farming. The design that simply expresses the value of organic farming.
Penyelidikan: Analysis of boutique supermarkets where products are sold.
Competitive analysis for internet sales.
Analysis for targets in the market.
Package analysis for the Japanese rice market.
Inspirasi: There is a rich land located in Heilongjiang Province, northern China. It is extremely cold in winter there, with the lowest temperature of minus 30 degrees. Harsh natural environment is ideal for raising high quality natural rice. The Wuchang rice is grown in this area with pleasant weather and quality water. The rice is protected with duck. During the season of harvest, rice fields look like golden carpets. This wonderful scene and environment is the inspiration of this design.
Tempoh Projek: The project started in September 2019 and finished in September 2020 in Shanghai.
Aliran Operasi: First, analyze the market and understand the current situation
Second, target analysis to verify what kind of design consumers will like.
Third, brand analysis compare with competitors.
Fourth, develop creative ideas.
Fifth, original design.
Sixth, sample production, color check, etc.
Finally, check the finished product.
Paten: Copyrights belong to CHINA STATE FARMS AGRIBUSINESS (GROUP) CORP.,
Ahli Pasukan: Creative Director: Kazuo Fukushima
Art Director: Haruka Takeuchi
Copy Writing: Zhou Ying
Project Management: Xu Xuehua
Kredit Imej: Image: Photographer zhu Jie