Beltur Go Fungsi Utama Bekas Makanan oleh Musa Celik

Reka bentuk Beltur Go Fungsi Utama Bekas Makanan oleh Musa Celik ialah pemenang yang sangat dihormati bagi 2021 A' Design Award Besi yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

BesiPembungkusan· 2021

Beltur Go Fungsi Utama Bekas Makanan

oleh Musa Celik

Klien: Beltur

Pemenang A' Design Award Besi dalam Kategori Pembungkusan

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Pemenang Anugerah Yang Disahkan

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Reka Bentuk

Mengenai Beltur Go Fungsi Utama Bekas Makanan

Beltur Go ialah rangkaian pembungkusan makanan dan minuman yang direka untuk kegunaan di taman-taman bandar yang luas. Kotak makanan boleh diletakkan di atas cawan minuman, dan penyedut minuman melalui kotak tersebut, membolehkan makanan dan minuman dipegang dengan sebelah tangan. Bahagian kecil yang dilipat pada kotak boleh dibuka untuk memuatkan sos. Kotak makanan juga boleh digunakan secara berasingan, dengan garpu diletakkan di atasnya. Semua bahagian diperbuat daripada kertas Bristol 350 gram dengan cetakan offset, dan kertas menggantikan plastik bagi mengurangkan sisa plastik. Setiap pek tiba dalam keadaan leper untuk memudahkan penyimpanan dan pengangkutan.

Pengiktirafan

Mengenai A' Design Award Besi

Beltur Go Fungsi Utama Bekas Makanan ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Beltur Go Fungsi Utama Bekas Makanan diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Beltur Go Fungsi Utama Bekas Makanan dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: The package enables you to hold your food and drink together with one hand.

The food box can be placed on the drink cup since the straw can go through the box. Additionally, the box has small folded areas that can be opened to put sauces inside. The food box can also be used by itself with a fork added on top. We also designed a pack which can be used as a tray to hold coffee, water and cookies.

Compared to classical packaging, this design makes it easier to consume while on the move or sitting on a bench.
Dimensi & Pembungkusan: Cold Drink and Snack: 200 mm x 120 mm x 120 mm
Hot Drink and Snack: 200 mm x 70 mm x 100 mm
Snack: 80 mm x 120 mm x 120 mm
Turkish Coffee: 190 mm x 90 mm x 35mm
Tag: Snack, Take Away, Food Box, On The Go
Teknologi Pengeluaran: All packaging was produced using 350 grams of American Bristol paper using offset printing.
Cabaran Reka Bentuk: For convenience in storage and transportation, all designs had to arrive at the point of sale packed flatly. The challenge was to design in a way to make sure it is not difficult for the seller to open and use those flat packages.
Penyelidikan: Living in a big city is exhausting, and everybody wants a break in the urban areas. We observed that people spend time in these parks where our client Beltur serves food and drinks. However, the parks lack suitable areas to sit and eat. Our design brings a solution to this issue.

Also, Istanbul is a crowded city where everyone has little time to have a break during work time. Therefore, we designed this package accordingly, enabling consumers to have a meal while in a rush.

We also searched for the best material to use for the packaging. We used paper -that will be recycled easily- instead of plastic to reduce plastic waste.
Inspirasi: Many people visit parks or gardens to relax. However, food and beverage consumption might turn into a problem in these areas. For our client Beltur, a company that provides food and beverages inside the large parks in Istanbul, we have created a design that will provide a solution when there are no tables and chairs to enjoy a meal.

Our primary inspiration was to make everyday life better and more enjoyable. Thanks to the new packaging design, it is a lot easier to handle and consume meals.
Tempoh Projek: The project took place between June 2020 and August 2020 in Istanbul.
Aliran Operasi: Having a quick meal in urban green areas is now remarkably easy with Beltur Go. With the help of the design, food and beverages are held with one hand, and the other hand is left idle for consumption.

The section where the food is placed provides hygiene and convenience compared to the past because it can be closed or opened more properly when desired.

Furthermore, a more effective branding area was implemented in all packages.

Moreover, unlike the regular plastic packs, we used paper as the material in this design instead of plastic to reduce plastic waste.
Ahli Pasukan: Creative Director: Musa Çelik
Designer: Oğuzhan Bağdat
Kredit Imej: All photos taken by Musa Çelik.